marketing-3

About the Program

Your future Marketing Career is one of the most dynamic fields in business today. Every organization, whether large or small, needs marketing to effectively create, distribute, price and promote products and services. The field of marketing continues to grow and provide unique career opportunities.

Did You Know?

  • Almost a third of all Americans are employed in marketing related fields.*
  • More top executives come out of marketing than another other area of business.*
  • Marketing salaries equal or exceed starting salaries in economics, finance, accounting, general business, and liberal arts.*
  • Marketing provides excellent training for the highest levels in an organization.*
  • Successful marketing professionals are promoted quickly to higher levels of salary and responsibility.*
  • Marketing jobs are expected to grow as much as 23% by 2010.**
  • Marketing was the #1 most critical area of expertise for future business leaders.***
  • Marketing has been cited as the "business skill of the future."***

* Excerpted from Philip Kotler, Principles of Marketing, 8e, Prentice Hall, 2007, A-CM1
** US Department of Labor
*** Institute of International Research

Gain valuable knowledge and experience as you tackle real world business problems and learn the strategies necessary to help businesses grow and thrive. Designed to fit busy lives, the Madison College Marketing associate degree
program is offered in a variety of formats and focus options

Tailor your degree
After completing general marketing courses, tailor your degree to fit your career goals by selecting one of two targeted emphasis areas:

  • Advertising
  • Sales

Design your schedule
Classes are offered in formats designed to fit your busy life:

  • Traditional classroom 8- and 16-week
  • accelerated “Fastrack”
  • Hybrid (part classroom and part online)
  • Online (Take the entire degree or select classes online!)

Add value with marketing certificates
In addition to the marketing program, Madison College offers seven short-term certificates providing focused training in specific aspects of the marketing field:

  • Sales Academy
  • Social Media 
  • Event Marketing
  • Real Estate
  • Small Business Entrepreneurship
  • Midwest Technical Design Alliance