View the complete Social Media Marketing Guidelines (PDF, 164.2KB).
The purpose of these guidelines is to ensure a consistent, ethical and targeted approach to social media marketing for the college.
Laws, Regulations and Policies That Govern What You Can Post Online
Adhere to all applicable institutional and legal privacy, confidentiality and property policies and laws. Follow the Madison College Copyright Manual for copyright and fair use. Use Madison College intellectual properties only with permission.
Guidelines for College-Sponsored and -Moderated Social Media Sites
Official social networking sites will be managed by Marketing. Department-moderated sites will need to be registered to be recognized as college-sponsored and to be included in the college’s social media directory at madisoncollege.edu/connect.
Department-moderated sites, including sites for clubs or organizations, requirements:
Online Community House Rules
Responding to Social Media Comments
Removal of Comments
Content may be removed at any time without prior notice for any reason deemed to be in the college’s best interest. Site administrators are responsible for monitoring and removing comments. When removing a comment, contact the author and tell them their comment is being removed due to a violation of House Rules.
Having dynamic content is an integral piece of a successful social media marketing plan. While most information posted to your site may be department-specific, you can also post general college content and key messages.
While gauging the value of social media can be quite difficult, we have a standard formula to determine what your social media presence is worth. Both Facebook and Twitter have functions where you can view statistics on your presence. We recommend tracking the following for each site on a monthly basis.
Download the Social Media Value Template (XLS, 28.5KB).