School of Business and Applied Arts

Madison College Challenge

Deadline for initial Challenge Registration and submission of feasibility analysis is March 30th!

The next Madison College Challenge will be May 8, 2015.

Challenge Goals:

  • Inspire individuals to become entrepreneurs
  • Connect individuals with Madison College alumni, academic experts, and private industry professionals
  • Help create new ventures, new knowledge and skill sets, new attitudes, and new jobs
  • Provide a non-traditional source of start-up funding for aspiring entrepreneurs within the Madison College district through a $5000 cash prize micro-investment from the Madison College Foundation  

How to Enter the Contest for 2015:

  • The Madison College Challenge is open to all students who were enrolled in at least one credit or non-credit class during the 2013-204 or 2014-2015 school years (see the Madison College Challenge Rules below, for additional eligibility requirements). 
  • Phase 1 Feasibility Analysis is due in electronic file format using the Feasibility Analysis guidelines provided on March 30th. 
  • Top Phase 1 Feasibility Analysis submissions are announced on April 6th and invited to prepare complete Business Plans for Phase 2.
  • Electronically submit Phase 2 Business plans by April 27th. Top submissions proceed to Phase 3 on April 30th.
  • Present Phase 3 Oral Business Plan in person May 8th. Award ceremony to take place May 8, 2015.

Application Materials:

Kaufmann Template for Business Plan (DOC, 124 KB)

For more information, email:

Congratulations to the 2014 Summit Credit Union grand prize winner!

Madison College Challenge Grand Prize winner Jason Friedman

 1st prize: Jason Friedman: The Fit Project, winner of $5000 and guest star in Madison Noteworthy video

winner of Challenge surrounded by judges

 1st place winner, judges, and sponsors

Additional Photos

Thank you to our 2014 SponsorsSummit Credit Union logo

Summit Credit Union - 1st place sponsor at $5,000American Family Insurance logo

American Family Insurance - 2nd place sponsor at $1,500
5 hours of mentorship services to 1st and 2nd place winners 
MG & E logo
MG & E - 2nd place sponsor at $1,500
Sponsorship to attend the Wisconsin Entrepreneurship Conference
Mae Laatsch - 3rd place sponsor at $1,000
Cleary Builders logo
Cleary Building Corp. - 4th place sponsor at $500
Jeff Noble and Jill Huizenga - 5th place sponsors at $250

In Kind Donations:

Madison Noteworthy logo

Prize:  Guest Star in "Madison Noteworthy" video web series for grand prize winner.  Recipient will be featured as a Noteworthy Honoree in an episode of Madison Noteworthy this spring.  This 2-4 minute webisode will highlight their ionnovation while acknowledging their betterment of the community.  All production and marketing of this video is included.  Value: $1,500

Source House logo

The Source House Printing - free design and printing of 1000 business cards for two finalists

Thank you to the 2014 Judges:

  • Scott Hoerth - Summit Credit Union
  • Dawn Mortimer - American Family Insurance
  • Kyle Nakatsuji  - American Family Insurance
  • Pam Christensen - MG & E
  • Sean Cleary - Cleary Builders