visual-communications

Media Contacts

Need help with a media story? Want an expert speaker for your program? We can help!

Bill Bessette
Bill Bessette
Senior Communications Liaison
Office: (608) 246-6127
Cell:     (608) 769-6798
wbessette@madisoncollege.edu

Bill Bessette joined Madison College in September 2007.

Prior to coming to the college, Bill was a longtime anchor/reporter in television and radio news. His broadcast career stretched throughout Wisconsin, with jobs in Milwaukee, Green Bay, Appleton, La Crosse, Wisconsin Rapids and Marinette.

Bill now works closely with the media to set up interviews with Madison College experts on topics ranging from animation to veterinary care. He also produces a weekly video report called Madison College Minute, which takes a closer look at the diverse programs and unique events at the college.

When not at work, Bill likes to hit the golf course. So if you hear “fore!” — it could be Bill.

Chelsey Bowers

Chelsey Bowers
Integrated Marketing Specialist

Office: (608) 246-6717
Cell:     (608) 220-9955
cbowers1@madisoncollege.edu

Chelsey Bowers moved from Enrollment Management to the Communications and Strategic Marketing team in 2014. She is a streetwise marketing professional whose real-world experience includes serving as marketing and communications director for Cost Cutters and Ward-Brodt music.

In her spare time, she attends college (full-time) at Lakeland College and is lead-singer of the popular cover band Honeyshot. 

Cary Heyer
Cary Heyer, APR
Communications and Strategic Marketing Director
Office: (608) 246-6443
Cell:     (608) 769-3344
cheyer@madisoncollege.edu

With 25 years’ progressive experience in advertising, strategic communications and reputation management, Cary Heyer serves as Director of Communications and Strategic Marketing at Madison College.

Cary’s creative efforts have garnered over 50 Addy (first-place) awards from the Great River Advertising Federation, including Best of Print and Best of Show. He has earned national recognition from the American Advertising Federation, the Direct Marketing Association, the American Society of Technical Communicators, the John Caples International Awards, Target Marketing Magazine and the Higher Education Digital Marketing Awards. 

A member of the Public Relations Society of America and PRSA’s Counselors to Higher Education Academy, he holds the distinction “APR” (Accredited in Public Relations), a designation held by only two percent of all public relations practitioners. He is also a member of the Society of Professional Journalists and a longtime member of the International Association of Business Communicators.

The former Golden Gloves Boxer is a multi-dimensional wordsmith who contends that proper grammar, spelling and the ability to deliver a message with clarity and conviction are more powerful weapons than a walloping blow to the solar plexus or a sweeping right hook to the chin.

Cary received his associates degree in liberal studies at Austin (Minn.) Community College, earned his bachelor’s in public relations and journalism at Winona State University, and in 2013 was awarded a Master of Science in Servant Leadership from Viterbo University.

Cary’s hometown is Austin, Minn., where he developed an enduring affinity for SPAM, the Minnesota Vikings and fishing for bullheads.

Susan Pohorski


Susan Pohorski

PR and Strategic Marketing Writer

Office:  (608) 246-4378
Cell:  (608) 698-2067
spohorski@madisoncollege.edu

Susan Pohorski joined Madison College after working for the Statewide Marketing Consortium of the Wisconsin Technical College System. She began her career as a journalist in California after earning a bachelor’s degree from the University of the Pacific. Her background includes communications and public relations work for a military base, a national non-profit organization, a K-12 school district, a utility corporation and a health care provider.

Susan is the media contact for regional campuses in Fort Atkinson, Portage, Reedsburg and Watertown and helps spread the word about student and faculty accomplishments as well as news about the college. She also helps inform Madison College faculty and staff about events, decisions and issues of interest to them.

When not at work Susan enjoys exploring local hiking trails, biking and playing golf.