Fashion Marketing is a two-year associate degree program designed for people with a creative flair and an interest in business and fashion. The program presents exciting career opportunities for people who have the ability and interest to create, develop and promote new fashion products and services. Opportunities in retail, wholesale, manufacturing and related marketing fields are available to graduates of the program. Professional courses stress an understanding of marketing activities and knowledge of fashion products and practices. Study tours to markets and fashion centers such as Italy, New York and Chicago as well as guest lecturers and seminars in and out of scheduled class time enrich class studies and enable students to explore career opportunities. Second-year students enroll in the Internship course during the summer semester and receive supervised work experience. Fashion students are also mentored by industry professionals.
Students take a variety of courses in Fashion Marketing, General Marketing, and Arts and Sciences. Sixty-seven credits are required for graduation. The program offers articulation agreements with many local high schools and transferability with some four-year colleges.
The Fashion Marketing Program is directed by an Advisory Committee of people from area businesses, including but not exclusive to Ann Taylor, Boston Store, Buckle, Old Navy, Lands End, TJX Companies, Victoria’s Secret, Macy’s, Wintersilks, and Terese Zache Designs. These companies employ many program graduates and often offer internships to Madison College students.