This program prepares students who are interested in a professional career of combining art and technology to communicate ideas in a variety of media. The major career opportunities are graphic designer, production artist, or illustrator. Jobs are in advertising agencies, publishing companies, art studios, and advertising and art departments within companies. Graduates can also work as freelance artists. Some aptitudes necessary for success include aesthetic appreciation and creative imagination, visual acuity, attentiveness to detail, a willingness to complete tasks according to technical requirements, and an ability to work under pressure to meet deadlines. Previous courses that may be helpful include art and typewriting or computer skills. Students should have a good command of the English language, having earned B grades in English courses.
*Graphic design process: the stages (for example, assessment of client needs, solutions development and analysis, collaboration, concept design client consultation, pre-press, production) involved in the creation of designs and illustrations which effectively communicate the clients’ messages to their target audience.
A grade of "C" of higher is required for all core (program specific) courses to graduate.
Approximate program costs with starting salary (PDF, 104KB)
Intern Request Form
Please see the following link(s) for certificated related to this program:
Web Page Design Certificate
Social Media Certificate
1701 Wright Street | Madison, Wisconsin 53704 | (608) 246-6100 or (800) 322-6282 | Deaf/hh: use 711 (relay) | Fax (608) 246-6880
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