Small Business Entrepreneurship

The Small Business Operation program provides prospective small-business owners/entrepreneurs with the principles involved in planning and operating a small business. Attention is given to small business appraisal and opportunities; developing a written business/marketing plan; and advertising, public relations, direct mail and sales promotion plans. Marketing concepts include planning, forecasting, segmentation, product strategy, product mix, pricing and distribution are emphasized. The program also provides an introduction to the basic principles, concepts and theories of business and non-business selling, and their application to an actual sales presentation. Special attention is given to personal development and self-image concepts.

Program Outcomes

Program Outcomes:

Create a fluid and dynamic business plan.
Manage the financial resources and systems of a small business.
Establish and maintain efficient business operations.
Use marketing strategies that are appropriate to the size and nature of your business.
Analyze, evaluate and act on creative ideas to grow the business.
Develop a professional network to create business opportunities.
Manage and motivate your employees.
Build and maintain strong client relations.
Identify and incorporate appropriate technology for business.

Employment

Employment and Salary Information (Graduate Employment Report) PDF

Graduation Requirements:

A grade of "C" or higher is required for all core (program specific) courses to graduate.

Career Potential:

View Gainful Employment information.