The Small Business Operation program provides prospective small-business owners/entrepreneurs with the principles involved in planning and operating a small business. Attention is given to small business appraisal and opportunities; developing a written business/marketing plan; and advertising, public relations, direct mail and sales promotion plans. Marketing concepts include planning, forecasting, segmentation, product strategy, product mix, pricing and distribution are emphasized. The program also provides an introduction to the basic principles, concepts and theories of business and non-business selling, and their application to an actual sales presentation. Special attention is given to personal development and self-image concepts.
A grade of "C" or higher is required for all core (program specific) courses to graduate.
View Gainful Employment information.
Approximate program costs with starting salary (PDF, 89KB)
Please see the following link(s) for certificates related to this program:
Sales Academy Certificate
Retail Management Certificate
1701 Wright Street | Madison, Wisconsin 53704 | (608) 246-6100 or (800) 322-6282 | Deaf/hh: use 711 (relay) | Fax (608) 246-6880
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