Innovation and Leadership

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Learn how startups and innovation are similar and how they are different, which can impact the success of any innovation effort. You will assess the current state of your organization, readiness to change, and driving factors as well as identify and forecast the future state. These courses are intended for leaders and managers at all levels, entrepreneurs, or inventors. Four sessions are bundled into the first course, and there is an optional fifth session presenting advanced topics.

Future State

In sessions 1-4, acquire tools and techniques to create a foundation to build, measure, learn loops and experimentation. You will learn how to create a culture of innovation, lean startup practices, business modeling and progression, and tactical cycles. To understand your customers and their hidden needs, you'll explore a customer development process, developing customers vs. product, segmenting based upon need vs demographics, and other helpful tools. In the last session, we dive deep into the problem space and minimum viable solutions. You will learn value creation, product/market fit, risk analysis, converting assumptions into experiments and rapid experimentation techniques.

 

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Session Breakdown

Session 1

In session 1 you will understand how startups and Innovation are similar and how they are different which can impact the failure or success of any innovation effort. You’ll establish foundational knowledge for where to begin and how to challenge the status quo in a positive way. You will assess the current state of your organization, readiness for change, and driving factors as well as identify and forecast the future state.

Session 2

Session 2 will build on foundational concepts but will be heavily activity focused. The goal is to use tools and techniques to create a foundation for build, measure, learn loops and experimentation. Participants will learn how to create a culture of innovation, lean startup practices, business modeling and progression, and tactical cycles.

Session 3

Session 3 is all about understanding your customer and what their hidden needs are. Traditional market research doesn’t quickly enough provide necessary insight so we’ll show you new ways to discover being less wrong and triangulate your way to customer truths. Participants will learn a customer development process, developing customers vs. product, segmenting based upon need vs demographics, and other helpful tools.

Session 4

Session 4 is about building on session 3’s insights from customer focus.  We dive deep into the problem space and minimum viable solutions. Participants will learn value creation, product/market fit, risk analysis, converting assumptions into experiments and rapid experimentation techniques.

Advanced Topics

This optional session 5 builds on what you have learned in all previous sessions to delve deeper into rapid experimentation, fast learning, multiple concurrent experiments, and spreading the process. You will also learn how to keep the innovation process going, potential next steps in your organization, and developing metrics and ROI.

 

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Instructor
Scott Kohl

Scott Kohl is a serial entrepreneur, public speaker and product designer who has 20+ years’ experience advising fellow startups and consulting with F500 enterprises on innovation, engagement, business model creation, and organizational development. He believes in the power of failure, discomfort, and small data as means to develop trust, empathy, relationships and innovative cultures.

Scott is a UW alumnus with MBA from UW Madison and bachelors in Economics. He’s certified in project management and has trained in lean startup from Intuit Alumni of the 100 startups in 100 days initiative. Recently his company, ThirdSpace, was a finalist for the most innovative company in Madison.


Registration

To register, obtain the 5-digit class number from the links above and phone (608) 258-2301, ext 2.

No application is needed. If you have never taken a class here before, you can facilitate enrollment by creating a student account.