Digital Marketing Leadership - Advanced

• Overview
• Admission
• Curriculum
• Transfer
• Outcomes
• Careers

Overview

Overview

Over half of today’s total marketing budget is spent on digital.  Marketers today need a fresh set of skills to help them develop, implement and analyze digital strategies.  This 12-credit certification will help develop your expertise in key digital areas and includes hands-on projects that you can bring back and use in your business immediately. Our digital experts are trained to help you make a direct impact on your digital business. These classes can be taken individually or submit an application and after successfully completing the required courses you will earn your certificate in Digital Marketing Leadership. 

Program Details

Students in the Digital Marketing certtificate can attend full or part-time.

Digital Marketing classes may be offered at these Madison College campuses:

• Madison - Truax

Admission

Admission

To Apply

View the admission requirements for application deadlines, materials, and requirements.

• Review the admission checklist to learn how to apply to a program or certificate at Madison College
   
• Attend an Advising, Application, Information & More (AAIM) Session to get started in the admission process
   
• Visit MATC to learn more about the Madison College experience including campus tours and program open houses

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 

Questions?

Contact Enrollment Services at EnrollmentServices@madisoncollege.edu or (608) 246-6210.

Curriculum

Curriculum

Prospective program students, the information below reflects the basic requirements for students admitted for the 2021-2022 academic year. To learn more about Madison College, visit us.

Current program students (including newly admitted), go directly to your Degree Progress Report (also referred to as an Advising Report or Academic Requirements) to view:

• Progress toward your specific requirements
• Alternative (in lieu of) courses to meet specific requirements

If you have questions after reviewing your report, please see Advising Services.

Required Courses

Digital Innovations

10-104-111

3 credits

Digital Strategic Planning

10-104-336

3 credits

Content Marketing

10-104-337

3 credits

Digital Analytics

10-104-338

3 credits

Transfer

Transfer Partnerships

There are currently no Transfer Partnerships for this program. Review our Transfer Opportunities page for information on all Madison College transfer options.

Outcomes

Outcomes

As a Digital Marketing Leadership - Advanced student at Madison College you will learn how to: 

• Develop Digital Marketing Strategies
• Promote Products and Services through Digital Marketing
• Evaluate Digital Marketing Analytics and Interpretation
• Prepare Digital Advertising Campaigns
• Create and Deploy Digital Marketing Strategies
• Demonstrate Innovations for Future Marketing changes

Careers

Careers

Digital Marketing Leadership - Advanced certificate holders are prepared for many types of jobs including: 

• Marketing Managers  
• Digital Managers
• Social Media Managers
• Business Managers  
• Entrepreneurs

Find open jobs in this industry on Handshake