School of Business and Applied Arts

Truax D3631
1701 Wright Street
Madison WI 53704

CALL: (608) 246-6003 ext. 8
FAX: (608) 243-4754

Sales Academy


Program number: 901042CERT


Take your sales and marketing skills to the next level with the Sales Academy Certificate program at Madison College.

The Sales Academy Certificate is designed to help you enhance your marketing talents by updating and/or broadening your selling skills. Our instructors have real-world business experience and can help guide you on the path to selling success. They will help you learn about retail management, business-to-business sales and the selling process, including qualifying prospects, preparing presentations, handling objections, closing a sale and post-sale service and follow-up.  

Program Details

Students in the Sales Academy Certificate can attend full or part time.

Sales Academy Certificate classes may be offered at these Madison College campuses:

  • Madison - Truax
  • Fort Atkinson

Portions of this program are offered online.


To Apply

View the admission requirements for application deadlines, materials and requirements.

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 


Contact the Enrollment Center at or (608) 246-6210.


The courses listed below outline the requirements for completion for students officially admitted in the 2016-2017 academic year. Requirements for completion may vary depending on the semester in which a student is admitted or may be completed by other equivalent courses. Current/continuing students should consult their Academic Requirements report available through their student account for specific requirements and equivalent courses.