School of Business and Applied Arts

Truax D3631
1701 Wright Street
Madison WI 53704

CALL: (608) 246-6003 ext. 8
FAX: (608) 243-4754

Social Media


Program number: 902012CERT


The Social Media certificate program at Madison College will help you manage social media more effectively. This certificate was created with you—a marketing, web design and development, graphic design, visual communications/media design or customer service professional—in mind.  

You will learn effective search engine optimization, accessibility, analytics and content strategy, as well as create your own mobile marketing campaign that will investigate geomarketing, localized marketing and designing for mobile media across a variety of platforms.

You are required to have basic computer skills before applying; however, there are no prerequisite classes for this certificate.

Program Details

Students in Madison College's Social Media certificate program can attend full or part time.

Social Media certificate classes may be offered at these Madison College campuses:

  • Madison - Truax

Portions of this program are offered online.


To Apply

View the admission requirements for application deadlines, materials, and requirements.

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 


Contact the Enrollment Center at or (608) 246-6210.


The courses listed below outline the requirements for completion for students officially admitted in the 2016-2017 academic year. Requirements for completion may vary depending on the semester in which a student is admitted or may be completed by other equivalent courses. Current/continuing students should consult their Academic Requirements report available through their student account for specific requirements and equivalent courses.

Three Required Courses
One Elective

Student must also complete at lease one course (minimum 3 credits) in the following electives:


Madison College Social Media certificate holders are ready for a range of professional positions as: 

  • Social Networking Media Specialist
  • Media Strategist/Planner

The Social Media certificate from Madison College will enhance your current skills and marketability when working in the following fields:

  • Advertising 
  • Communications/Public Relations
  • Journalism
  • Marketing
  • Graphic Design
  • Visual Communications