Rio High School student wins Madison College Pitch with agricultural innovation idea

William Homman of Rio High School earned first place at the 2026 Madison College Pitch for Agrogear, an innovative business idea designed to support the agricultural industry. The competition showcased high school students’ creativity, innovation and entrepreneurial thinking.

Homman’s device, “The Badger,” a soil sample device, saves farmers time and money.

This year’s 18 participants impressed judges with their creativity, preparation and willingness to step outside their comfort zones. The event allowed students to share ideas, develop professional skills and engage with the business community while exploring future educational and career pathways. The competition narrowed down to 14 business pitches from more than 50 entries.

2026 Madison College Pitch winners
First Place ($500): William Homman, Rio High School — Agrogear-The Badger
Second Place ($400): Leena Rathgeber, Monona Grove High School — Lingo Loop 
Third Place ($300): Kate Rogers, Cambridge High School — Pathway Glasses 
Fourth Place ($200): Lucy Chien, Madison West High School — Ballotbox.AI

Kate Rogers took third place for her GPS glasses that project turn-by-turn navigation directly onto the road, reducing distraction and making driving safer and navigation clearer. “The Madison College Pitch is an amazing way to showcase your ideas and public speaking skills,” Rogers said. “Having done the competition twice before, I can say it has truly improved my confidence and performance.”

Students participated through Madison College dual credit partnerships, with several high school teachers bringing students to compete as part of classroom learning. Other students participated on their own, reflecting growing student interest in entrepreneurship across the district.

Volunteer judges from Wisconsin Economic Development Corporation (WEDC), Summit Credit Union, Findorff and Madison Gas & Electric provided feedback and encouragement to the teen competitors. 

The Center for Entrepreneurship hosts the popular annual Madison College Pitch competition to help students develop confidence, strengthen communication skills, think creatively and connect with local business leaders. The Center also offers workshops and professional advice to area entrepreneurs.

To learn more, visit the Madison College Center for Entrepreneurship web page.