Madison College Center for Entrepreneurship

The Madison College Center for Entrepreneurship's mission is to strengthen communities through education, innovation and collaboration.

We strive to plant the seeds of entrepreneurial thinking and to foster a culture of entrepreneurial action across all of Madison College.

Center for Entrepreneurship Goals

  • Assist in the creation of new businesses within our district
  • Assist in the retention of businesses within our district
  • Provide tools for startups to launch and for early stage businesses to improve planning and to achieve growth
  • Focus on providing resources to underserved populations within our district such as women and minority entrepreneurs


Workshops on a variety of topics from sales and marketing to intellectual property to freelancing are available through the Center. FREE workshops open to students and to the general public.

View Upcoming Workshops

Consult with our Entrepreneurs in Residence (EIRs)

Have a business idea? Need help scaling your business? Schedule a free consultation with our team of Entrepreneurs in Residence (EIRs) to discuss your needs and receive 1:1 coaching services.

Genia Stevens
Genia Stevens
2021 Entrepreneur in Residence

Genia is the owner of Belwah Media, an integrated marketing communications agency and founder of Belwah Strategy, a strategic planning agency. Belwah Media has been awarded the LGBT Business of the Year Award and is also part of the Forbes Agency Council, an invite-only organization for successful and diverse executives in marketing, PR, media, and advertising.

Genia’s areas of expertise are strategic planning, marketing strategy development, social media marketing, marketing analytics, business plan development, and community outreach and engagement.

Scott Kohl
Scott Kohl
2021 Entrepreneur in Residence

Scott is a serial entrepreneur, public speaker and product designer. He has 20+ years of experience advising fellow startups and consulting with F500 enterprises on innovation, engagement, business model creation, and organizational development. He believes in the power of failure, discomfort and small data to develop trust, empathy, relationships and innovative cultures.

Scott has an MBA from UW-Madison and a bachelor’s in Economics. He’s certified in project management. His company, ThirdSpace, was a finalist for the most innovative company in Madison.

Brian Lee
Brian Lee
2021 Entrepreneur in Residence

Brian Lee, APR, is the president of Revelation PR, Advertising & Social Media, an integrated communications agency he founded in January 2011. Brian is an instructor in the Wisconsin Alumni Research Foundation’s UpStart program for female and minority entrepreneurs.

In 2015, he was selected for the State of Wisconsin’s Business Intelligence Team (a part of the National Center for Economic Gardening) as a digital marketing specialist.

Brian graduated from UW-Madison with a degree in journalism and major in strategic communications.

Entrepreneur Launch Deck logo

Looking for an easy business plan path to follow?

The Center for Entrepreneurship has gamified the entrepreneurial journey!

Access our Launch Deck website or request a set of the playing cards to follow our step-by-step process through seven stages of entrepreneurship including Idea, Validation, Building, Pre-Launch, Launch, Tuning Up and Forward. Use our instructions and resources on our website to build your business from the ground up.

Learn More!

Two-Minute Trep-Tips Video Series

Need Some Quick Advice? Access our video library of Two-Minute Trep-Tips on the Center for Entrepreneurship's YouTube Channel. These short, informational videos cover many topics of the entrepreneurial journey.

View More Tips on YouTube

How to Create a Marketing Strategy for Launch
iframe added here via JS.
Business Plan Competition

Madison College Challenge

Looking for funds to get your business off the ground? Our business plan competition is open to all registered Madison College students. The competition consists of 3 rounds – executive summary submission, first round pitch, coaching from Entrepreneurs in Residence, and the final pitch for cash prize.

The 2022 Madison College Challenge will be held on May 6, 2022.

Get the Details

Additional Resources for Entrepreneurs

Madison College Library

The Madison College library has almost limitless resources for entrepreneurs, including the Creator Studio.

WiSYS Technology Foundation

Have a great idea? The WiSYS Technology Foundation helps Madison College students, faculty and staff commercialize products and protect intellectual property.

Faces of Founders

#FacesofFounders fosters diversity and inclusion in entrepreneurship, supporting business creators from all places, races and genders.