So many sites selling so much stuff! It pays to know what works. Learn tools and analytics and SEO and PR. OMG, right?
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Digital Marketing
Program Number: 311045
Your Degree:
Technical Diploma
Area of Study:
Delivery Method:
100% In Person
100% Online
Some Online/Some In Person
Estimated Time to Complete:
27 Credits | Finish diploma in 1 year
financial aid icon Financial Aid Available
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Estimated Program Cost


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  • Program Overview

    The Digital Marketing one-year technical diploma program at Madison College focuses on current digital tools, platforms, and relevant strategies in today’s digital marketplace.

    This program explores social and mobile marketing principles, website content management, marketing research and analytics, SEO, and website design, as well as the fundamentals of Public Relations and leadership ethics you need to embrace in today’s digital workplace.

    Digital Marketing coursework is designed for people who desire to incorporate cutting-edge marketing techniques and technology into an organization’s new and existing marketing activities.

    Program Details

    Students in the Digital Marketing program can attend full or part-time.

    Digital Marketing classes may be offered at these Madison College campuses:

    • Madison - Truax
  • Curriculum and Experience

    Prospective program students, the information below reflects the basic requirements for students admitted for the 2024-2025 academic year. To learn more about Madison College, visit us.

    Current and newly admitted program students, go directly to your Degree Progress Report to view:

    • Progress toward your specific requirements
    • Alternative (in lieu of) courses to meet specific requirements

    If you have questions after reviewing your degree progress report (advisement report), please see Advising Services.

    First Semester
    3 credits
    3 credits
    3 credits
    3 credits
    Second Semester
    3 credits
    3 credits
    3 credits
    3 credits
  • Admission

    To Apply

    Earning a degree is a great way to advance your career development opportunities, so apply today!

    International students who wish to apply for, maintain, or transfer their F-1 student visa status to Madison College are required to complete the International Admission Process.

    Note: It is recommended to only apply for a semester that has already started if you are currently enrolled in classes or you have verified that classes are still available for that semester.

    Application Dates

    Summer 2024

    • Application open
    • Application completion deadline is July 15, 2024

    Fall 2024

    • Application open
    • Application completion deadline is November 15, 2024

    Spring 2025

    • Application open
    • Application completion deadline is April 15, 2025

    Admission Requirements

    All materials must be submitted by the application deadline.

    1. Admission Application

    The online application allows you to save your work as you complete it and ensures fast, secure delivery to our office.

    2. Education Completion

    Official transcripts must be sent from the institutions you attended and indicate one of the following:

    • High school (current high school seniors may submit an in-progress transcript)
    • GED/HSED transcript
    • College transcript(s) showing:
      • Completion of an associate degree or higher, or
      • At least 30 credits completed with a minimum GPA of 2.0 on a 4-point scale
        • The credits must be completed at a single college and cannot be combined with other transcripts
        • Any transfer credit listed on a transcript does not count toward the 30-credit minimum

    All high school and/or college transcripts are recommended to be submitted for Credit for Prior Learning evaluation.

    Additional Notes

    • Class capacity is limited and is available on a first come, first served basis.
    • Course prerequisites differ from admission requirements; admission into a program does not guarantee eligibility to enroll in courses or success in the program. Refer to program curriculum for details.

    After Acceptance

    Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at Madison College. 


    Contact the Enrollment Center at or 608.246.6210.

    apply for admission

    Get Started!

    Apply to Madison College and take the first step towards your Digital Marketing career.

    It's Free to Apply

  • Career Outcomes

    • Graduate Summary

      Graduate Report Summary Overview

      Number of Program Graduates242529
      Number of Surveys Sent242429
      Number of Surveys Returned15419
      Percent of Surveys Returned
      Available for Employment13214
      Percent Available for Employment86.7%50.0%73.7%
      Not in Labor Market
      Percent Not in Labor Market13.3%50.0%26.3%
      Available for Employment

      Graduates Employed12012
      Percent of Graduates Employed92.3%0.0%85.7%
      Employed in Related Occupation409
      Percent Employed in Related Occupation33.3%75.0%
      Employed in Unrelated Occupation803
      Percent Employed in Unrelated Occupation66.7%25.0%
      Employed - No Response000
      Percent Employed - No Response0.0%0.0%
      Seeking Employment122
      Percent Seeking Employment7.7%100.0%14.3%
      Reaction To Training at Madison College

      Student satisfaction Mean (Out of 4)
      Number of Satisfaction Responses13217
      Very Satisfied (4)615
      Percent Very Satisfied46.2%50.0%29.4%
      Satisfied (3)7112
      Percent Satisfied53.8%50.0%70.6%
      Unsatisfied (2)000
      Percent Unsatisfied0.0%0.0%0.0%
      Very Unsatisfed (1)000
      Percent Very Unsatisfied0.0%0.0%0.0%
      Primary Reason for Attending Madison College

      Number of Primary Reason Responses15419
      Preparation for Getting a Job
      Percent Preparation for Getting a Job
      Career Change
      Percent Career Change
      Improvement of Existing Skills
      Percent Improvement of Existing Skills
      Preparation for Further Education
      Percent Preparation for Further Education
      Personal Interest
      Percent Personal Interest
      Percent Other0.0%0.0%0.0%
      When Employment was Obtained

      Number of When Employment Obtained Responses12012
      Before Enrollment403
      Percent Before Enrollment33.3%25.0%
      While Attending the College205
      Percent While Attending the College16.7%41.7%
      After Training at the College604
      Percent After Training at the College50.0%33.3%
      Location of Employment (related and unrelated)

      Number of Employment Location Responses12012
      In College District708
      Percent In College District58.3%66.7%
      In Wisconsin, Not in District300
      Percent of In Wisconsin25.0%0.0%
      Outside of Wisconsin202
      Percent Outside Wisconsin16.7%16.7%
      Employer Location Unknown002
      Percent Location Unknown0.0%16.7%
      Salary Trend
      Salary Trend202120222023
      Full Time Employment (Related Job)Full Time Salary Count46
      Average Monthly Wage$3,056$4,776
      Average Hourly Wage$17.77$27.76
      Average Work Hours per Week40.044.3
      Part Time Employment (Related Job)Part Time Salary Count0
      Average Hourly Wage
      Average Work Hours per Week25.0
    • Graduate Employers

      Graduate Employers for academic year: 2023
      Employer(s)Job TitleCity*State**Positions
      Left BlankLeft BlankLEFT BLANK3
      American Marketing and PublishingSales RepresentativeSun Prairie
      Bob's Discount FurnitureSales SupervisorRosevilleMN
      Devil's Head ResortGuest Services ManagerMerrimac
      Kool View CoMarketing ManagerMcFarland
      MedicaWeb Content PublisherMinnetonkaMN
      Trek HospitalityMarketing & Social Media Director

      * - Only cities outside of Madison will display.

      ** - Only states outside of Wisconsin will display.

      *** - If you have a position to post, please contact Career and Employment Services at

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