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If you’d like to learn more about the Marketing program, we’d love to talk with you.
We’re here to answer any questions and guide you through our application process step-by-step.
Send us your contact information, and we’ll help you get started right away!
Financial Aid Available
Program Transfers
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Program Overview
Marketing is one of the most important areas of expertise for the next generation of business leaders. Marketing skills are critical to the success of every organization, whether large or small, for-profit or nonprofit, product or service-oriented. All organizations must identify and research target markets, determine customer needs, and establish how products and services can most effectively be created, distributed, priced, and promoted.
The Marketing associate degree program at Madison College is designed to teach you the cutting edge skills to work successfully in a digital marketing environment.
Our instructors will share real-world experiences that will help take you — and your business — to the next level.
Program Details
Students in the Marketing program can attend full- or part-time.
Marketing classes may be offered at these Madison College campuses:
- Madison - Truax
- Fort Atkinson
- Portage
- Watertown
Your Advantages at Madison College
- Focus on the latest marketing innovations and digital trends.
- Hands-on experience applying usability principles to site-building and marketing design.
- Build skills in Google Analytics, mobile and social media.
- Build industry networks through professional organizations such as Social Media Breakfast, American Advertising Federation, American Marketing Association, and professional internship opportunities.
- Flexible learning options to accommodate your schedule include online, face-to-face, and hybrid.
Careers
Earning your associate degree in Marketing at Madison Area Technical College prepares you for valuable work as a(n):
- Account Executive
- Advertising Coordinator
- Customer Service Manager or Representative
- Digital Content Coordinator
- Marketing Research Assistant
- Promotional Coordinator
- Sales/Marketing Manager
- Sales Representative
- Store Manager
- Social Media Specialist
With additional education and/or work experience, Madison College graduates may find employment as a(n):
- Brand or Product Manager
- International Sales Manager
- Internet Marketing Manager/Director
- Market Research Analyst
- Marketing Instructor
- Marketing and Promotion Manager/Director
- New Product Development Manager
- Senior Manager/Executive
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Curriculum and Experience
Prospective program students, the information below reflects the basic requirements for students admitted for the 2025-2026 academic year. To learn more about Madison College, visit us.
Current and newly admitted program students, go directly to your Degree Progress Report to view:
- Progress toward your specific requirements
- Alternative (in lieu of) courses to meet specific requirements
If you have questions after reviewing your degree progress report (advisement report), please see Advising Services.
First SemesterSecond SemesterThird SemesterMarketing Approved Elective (See list below)3 creditsFourth SemesterMarketing Approved Elective (3 credits in Third Semester) -
Admission
To Apply
Earning a degree is a great way to advance your career development opportunities, so apply today!
International students who wish to apply for, maintain, or transfer their F-1 student visa status to Madison College are required to complete the International Admission Process.
Note: It is recommended to only apply for a semester that has already started if you are currently enrolled in classes or you have verified that classes are still available for that semester.
Application Dates
Spring 2025
- Application open
- Application completion deadline is April 15, 2025
Summer 2025
- Application open
- Application completion deadline is July 15, 2025
Fall 2025
- Application open
- Application completion deadline is November 15, 2025
Spring 2026
- Application open
- Application completion deadline is April 15, 2026
Admission Requirements
All materials must be submitted by the application deadline.
1. Admission Application
The online application allows you to save your work as you complete it and ensures fast, secure delivery to our office.
2. Education Completion
Submit official transcripts from the institutions you attended that indicate one of the following:
- High school completion (current high school seniors may submit an in-progress transcript)
- GED/HSED completion
- College transcript or Madison College experience showing:
- Completion of an associate degree or higher, or
- At least 30 credits completed with a minimum GPA of 2.0 on a 4-point scale
- The credits must be completed at a single college and cannot be combined with other transcripts
- Any transfer credit listed on a transcript does not count toward the 30-credit minimum
- Credits completed at Madison College are evaluated and do not require a transcript
All high school and/or college transcripts are recommended to be submitted for Credit for Prior Learning evaluation.
Additional Notes
- Class capacity is limited and is available on a first come, first served basis.
- Course prerequisites differ from admission requirements; admission into a program does not guarantee eligibility to enroll in courses or success in the program. Refer to program curriculum for details.
After Acceptance
Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at Madison College.
Questions?
Contact the Enrollment Center at EnrollmentServices@madisoncollege.edu or 608.246.6210.
Get Started!
Apply to Madison College and take the first step towards your Marketing career.
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Transfer Opportunities
UW System Schools
Students who complete the Associate degree in Marketing at Madison College, submit the Declaration of Intent to Participate, and meet specified levels of academic achievement as outlined in this transfer agreement will be guaranteed direct admission to the UW-Madison School of Business Online BBA-Marketing program.The terms of the B.S in Human Services Leadership agreement are limited to students who complete selective A.A.S degrees and are admitted to the Human Services Leadership at UW-Oshkosh. Students must have a cumulative GPA of 2.5 or higherThe terms of the B.S in Leadership & Org Studies agreement are limited to students who complete selective A.A.S or A.A.A. degrees and are admitted to the Organizational Studies emphasis at UW-Oshkosh. Students must have a cumulative GPA of 2.5 or higherWisconsin Private Schools
Students with an AA, AS or AAS are Advanced Core. Advanced Core requires students to have earned at least 60 credits. Students transferring prior to completion or with less than 60 credits are standard core and credits are evaluated course by course.Student who earn an Associate Degree from Madison College can transfer a minimum of 60 credits and a maximum of 72 credits to Lakeland College to be applied to the requirements of the Bachelor of Arts or Bachelor of Sciences degree.Completion of an A.A.S. Degree at Madison College after 2015, and meeting admission requirements for the Rader School of Business (RSOB) at the Milwaukee School of Engineering (MSOE) can earn a B.B.A degree in Technical Sales at MSOE.Out-of-State Schools
Students who complete any associate degree at Madison Area Technical College will have no additional general education core curriculum requirements to meet but must satisfy the Kirkpatrick Signature Series requirement.Per the agreement, students must complete the associates of arts, associates of science or associates of applied science with an overall GPA of a 2.0 prior to transferring.Students graduating with an associate degree from MATC with a 2.0 GPA or higher are guaranteed admissions into CSU-Global and can transfer up to 64 semester credits from MATC to be applied toward earning a Bachelor’s Degree at CSU-Global.Franklin University will guarantee acceptance of Madison College graduates with an AA, AS, or AAS. Madison College graduates will have junior standing at Franklin University and may transfer up to 94 additional credits toward their baccalaureate degree. -
Career Outcomes
After completing the Marketing program at Madison Area Technical College, you will be able to:
- Develop strategies to anticipate and satisfy market needs.
- Promote products, services, images, and/or ideas to achieve the desired outcome.
- Evaluate information through the market research process to make business decisions.
- Prepare selling strategies.
- Assist in creating and executing marketing plans by monitoring, assessing, and adapting business strategies to emerging opportunities in domestic and global markets.
- Demonstrate creativity, innovation, and flexibility to work successfully in a digital marketing environment.
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Graduate Summary
Graduate Report Summary Overview
2021 2022 2023 Number of Program Graduates 20 21 15 Number of Surveys Sent 20 21 15 Number of Surveys Returned 14 15 10 Percent of Surveys Returned Available for Employment 13 13 8 Percent Available for Employment 92.9% 86.7% 80.0% Not in Labor Market Percent Not in Labor Market 7.1% 6.7% 20.0% Available for Employment
2021 2022 2023 Graduates Employed 12 12 7 Percent of Graduates Employed 92.3% 92.3% 87.5% Employed in Related Occupation 4 8 5 Percent Employed in Related Occupation 33.3% 66.7% 71.4% Employed in Unrelated Occupation 8 4 2 Percent Employed in Unrelated Occupation 66.7% 33.3% 28.6% Employed - No Response 0 0 0 Percent Employed - No Response 0.0% 0.0% 0.0% Seeking Employment 1 1 1 Percent Seeking Employment 7.7% 7.7% 12.5% Reaction To Training at Madison College
2021 2022 2023 Student satisfaction Mean (Out of 4) 3.4 3.5 3.3 Number of Satisfaction Responses 14 15 10 Very Satisfied (4) 6 7 3 Percent Very Satisfied 42.9% 46.7% 30.0% Satisfied (3) 8 8 7 Percent Satisfied 57.1% 53.3% 70.0% Unsatisfied (2) 0 0 0 Percent Unsatisfied 0.0% 0.0% 0.0% Very Unsatisfied (1) Percent Very Unsatisfied 0.0% 0.0% 0.0% Primary Reason for Attending Madison College
2021 2022 2023 Number of Primary Reason Responses 14 15 10 Preparation for Getting a Job Percent Preparation for Getting a Job Career Change Percent Career Change Improvement of Existing Skills Percent Improvement of Existing Skills Preparation for Further Education Percent Preparation for Further Education Personal Interest Percent Personal Interest Other Percent Other 0.0% 13.3% 0.0% When Employment was Obtained
2021 2022 2023 Number of When Employment Obtained Responses 12 12 7 Before Enrollment 3 4 2 Percent Before Enrollment 25.0% 33.3% 28.6% While Attending the College 3 2 2 Percent While Attending the College 25.0% 16.7% 28.6% After Training at the College 6 6 3 Percent After Training at the College 50.0% 50.0% 42.9% Location of Employment (related and unrelated)
2021 2022 2023 Number of Employment Location Responses 12 13 7 In College District 6 7 4 Percent In College District 50.0% 53.8% 57.1% In Wisconsin, Not in District 4 0 1 Percent of In Wisconsin 33.3% 0.0% 14.3% Outside of Wisconsin 2 5 1 Percent Outside Wisconsin 16.7% 38.5% 14.3% Employer Location Unknown 0 1 1 Percent Location Unknown 0.0% 7.7% 14.3% Salary Trend 2021 2022 2023 Full Time Employment (Related Job) Full Time Salary Count 4 6 5 Average Monthly Wage $3,056 $5,320 $3,700 Average Hourly Wage $17.77 $30.93 $21.51 Average Work Hours per Week 40.0 42.9 39.6 Part Time Employment (Related Job) Part Time Salary Count 0 Average Hourly Wage Average Work Hours per Week 20.0 -
Graduate Employers
Graduate Employers for academic year: 2023 Employer(s) Job Title City* State** Positions Bob's Discount Furniture Sales Supervisor Roseville MN Devil's Head Resort Guest Services Manager Merrimac Lynn Holdings Commercial Real Estate Marketing Assistant Portage State Farm Insurance Sales Representative Middleton T-Mobile Sales & Mobile Expert La Crosse * - Only cities outside of Madison will display.
** - Only states outside of Wisconsin will display.
*** - If you have a position to post, please contact Career and Employment Services at jobpostings@madisoncollege.edu
