Marketing is one of the most important areas of expertise for the next generation of business leaders. Marketing skills are critical to the success of every organization, whether large or small, for-profit or nonprofit, product or service-oriented. All organizations must identify and research target markets, determine customer needs, and establish how products and services can most effectively be created, distributed, priced, and promoted.
The Marketing associate degree program at Madison College is designed to teach you the cutting edge skills to work successfully in a digital marketing environment.
Our instructors will share real-world experiences that will help take you — and your business — to the next level.
Students in the Marketing program can attend full or part-time.
Marketing classes may be offered at these Madison College campuses:
- Madison - Truax
- Fort Atkinson
Your Advantages at Madison College
- Focus on the latest marketing innovations and digital trends.
- Hands-on experience applying usability principles to site-building and marketing design.
- Build skills in Google Analytics, mobile and social media.
- Build industry networks through professional organizations such as Social Media Breakfast, American Advertising Federation, American Marketing Association, and professional internship opportunities.
- Flexible learning options to accommodate your schedule include online, face-to-face, and hybrid.
Earning your associate degree in Marketing at Madison Area Technical College prepares you for valuable work as a(n):
- Account Executive
- Advertising Coordinator
- Customer Service Manager or Representative
- Digital Content Coordinator
- Marketing Research Assistant
- Promotional Coordinator
- Sales/Marketing Manager
- Sales Representative
- Store Manager
- Social Media Specialist
With additional education and/or work experience, Madison College graduates may find employment as a(n):
- Brand or Product Manager
- International Sales Manager
- Internet Marketing Manager/Director
- Market Research Analyst
- Marketing Instructor
- Marketing and Promotion Manager/Director
- New Product Development Manager
- Senior Manager/Executive
Curriculum and Experience
Prospective program students, the information below reflects the basic requirements for students admitted for the 2022-2023 academic year. To learn more about Madison College, visit us.
Current and newly admitted program students, go directly to your Degree Progress Report to view:
- Progress toward your specific requirements
- Alternative (in lieu of) courses to meet specific requirements
If you have questions after reviewing your degree progress report (advisement report), please see Advising Services.First SemesterSecond SemesterThird SemesterFourth SemesterMarketing Approved Electives (3 credits in Third Semester)
Earning a degree is a great way to advance your career development opportunities, so apply today!
International students who wish to apply for, maintain, or transfer their F-1 student visa status to Madison College are required to complete the International Admission Process.
Note: It is recommended to only apply for a semester that has already started if you are currently enrolled in classes or you have verified that classes are still available for that semester.
Summer 2022 Application Dates
- Application open
- Application completion deadline is July 15, 2022
Fall 2022 Application Dates
- Application open
- Application completion deadline is November 15, 2022
Spring 2023 Application Dates
- Application open
- Application completion deadline is April 15, 2023
1. Admission Application
The online application allows you to save your work as you complete it and ensures fast, secure delivery to our office.
2. Education Completion
Graduation from high school, completion of GED/HSED/GED02, or completion of an associate degree or higher is required; submit official transcripts for one of the following:
- High school or charter school transcript (current high school seniors may submit an in-progress transcript) or GED02 transcript
- GED/HSED score report
- College transcript showing an associate degree or higher
3. Residency Requirement
Based on historical trends at Madison College a waitlist is not expected to form for these programs. Therefore all applicants, regardless of residency status, are eligible for application review.
Course prerequisites differ from admission requirements; admission into a program does not guarantee eligibility to enroll in courses or success in the program. Refer to program curriculum for details.
Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at Madison College.
Wisconsin SchoolsPer the agreement, students must complete the associates of arts, associates of science or associates of applied science with an overall GPA of a 2.0 prior to transferring. Articulation agreement is for students who graduate from appropriate program and wish to pursue one of the following degrees at Capella: Bachelor of Science in Business specializations, Bachelor of Science in Information Technology, Bachelor of Science in Public Safety specializations, Bachelor of Science in Nursing (must hold a valid RN license) and Bachelor of Science in Psychology.Entering students who have completed Madison College general education courses with a grade of "C-" or better may apply them toward satisfying Stritch Liberal Arts requirements.A student who completes an associate of arts, associate of science or associates of applied science is considered part of the ‘advanced core‘. The Advanced Core requires students to have earned at least 64 credits of transfer. If students transfer prior to completion or with less than 64 credits they will be considered part of the standard core and credits will be evaluated on a course by course basis.Students will be granted admission to a bachelors degree program upon completion of an approved transfer program at Madison College. Students must have earned a cumulative GPA of 2.0 or greater while at Madison College. Regardless of the number of credits transferred students must complete at least 25% of their baccalaureate degree credits at Herzing University University.Student who earn an Associate Degree from Madison College can transfer a minimum of 60 credits and a maximum of 72 credits to Lakeland College to be applied to the requirements of the Bachelor of Arts or Bachelor of Sciences degree.Any Madison College student who has successfully completed an associate degree in applied science after 2015, and meets admission requirements for the Rader School of Business (RSOB) at the Milwaukee School of Engineering (MSOE) can earn a Bachelor of Business Administration degree in Technical Sales at MSOE by successfully completing the AAS to BBA Technical Sales Transfer Track in the Business Administration program. --- In particular, any Madison College student who successfully completes all technical courses and general education courses in their AAS program with a grade of C or better (not C-) in each course; successfully completes all other specified courses, as defined in this transfer agreement, with a grade of C or better (not C-) in each course; and meets the MSOE admission requirements for transfer students into the BBA Program at MSOE, minimum 2.75/4.0 cumulative GPA from the last regionally accredited school will be admitted into the AAS to BBA Technical Sales Transfer Track in the Bachelor of Business Administration program at MSOE.The terms of the Leadership & Org Studies agreement are limited to students who complete an associates of applied science degree and are admitted to the Organizational Studies emphasis of the Leadership and Organizational Studies at UW O. Students must have a cumulative GPA of 2.5 or higher. The terms of the Human Services Leadership agreement are limited to students who have complete an associates of applied science degree and have been admitted to the Human Services Leadership degree at UW O. Students must have a cumulative GPA of 2.5 or higher.
Non-Wisconsin SchoolsStudents who complete any associate degree at Madison Area Technical College will have no additional general education core curriculum requirements to meet but must satisfy the Kirkpatrick Signature Series requirement. This applies to students who are pursuing a bachelors of arts, bachelors of science or bachelors of fine arts at Bellevue University.Per the agreement, students must complete the associates of arts, associates of science or associates of applied science with an overall GPA of a 2.0 prior to transferring. Articulation agreement is for students who graduate from appropriate program and wish to pursue one of the following degrees at Capella: Bachelor of Science in Business specializations, Bachelor of Science in Information Technology, Bachelor of Science in Public Safety specializations, Bachelor of Science in Nursing (must hold a valid RN license) and Bachelor of Science in Psychology.Students graduating with an associate degree from MATC with a 2.0 GPA or higher are guaranteed admissions into CSU-Global and can transfer up to 64 semester credits from MATC to be applied toward earning a Bachelor’s Degree at CSU-Global.A student who completes an associate of arts, associate of science or associates of applied science is considered part of the ‘advanced core‘. The Advanced Core requires students to have earned at least 64 credits of transfer. If students transfer prior to completion or with less than 64 credits they will be considered part of the standard core and credits will be evaluated on a course by course basis.Franklin University will guarantee acceptance of all Madison College graduates with an Associate in Arts, Associate in Science or Associate of Applied Science. Madison College graduates will have junior standing at Franklin University and may transfer additional credits (up to a maximum of 94) toward their baccalaureate degree.Students will be granted admission to a bachelors degree program upon completion of an approved transfer program at Madison College. Students must have earned a cumulative GPA of 2.0 or greater while at Madison College. Regardless of the number of credits transferred students must complete at least 25% of their baccalaureate degree credits at Herzing University University.
After completing the Marketing program at Madison Area Technical College, you will be able to:
- Develop strategies to anticipate and satisfy market needs.
- Promote products, services, images, and/or ideas to achieve the desired outcome.
- Evaluate information through the market research process to make business decisions.
- Prepare selling strategies.
- Assist in creating and executing marketing plans by monitoring, assessing, and adapting business strategies to emerging opportunities in domestic and global markets.
- Demonstrate creativity, innovation, and flexibility to work successfully in a digital marketing environment.
Graduate Report Summary Overview
2019 2020 2021 Number of Program Graduates 22 21 20 Number of Surveys Sent 22 21 20 Number of Surveys Returned 13 16 14 Percent of Surveys Returned 59.10% 76.20% 70.00% Available for Employment 13 15 13 Percent Available for Employment 100.00% 93.80% 92.90% Not in Labor Market 0 0 1 Percent Not in Labor Market 0.00% 0.00% 7.10% Available for Employment
2019 2020 2021 Graduates Employed 12 12 12 Percent of Graduates Employed 92.30% 80.00% 92.30% Employed in Related Occupation 5 5 4 Percent Employed in Related Occupation 41.70% 41.70% 33.30% Employed in Unrelated Occupation 6 7 8 Percent Employed in Unrelated Occupation 50.00% 58.30% 66.70% Employed - No Response 1 0 0 Percent Employed - No Response 8.30% 0.00% 0.00% Seeking Employment 1 3 1 Percent Seeking Employment 7.70% 20.00% 7.70% Reaction To Training at Madison College
2019 2020 2021 Student satisfaction Mean (Out of 4) 3.2 3.6 3.4 Number of Satisfaction Responses 13 16 14 Very Satisfied (4) 4 9 6 Percent Very Satisfied 30.80% 56.30% 42.90% Satisfied (3) 8 7 8 Percent Satisfied 61.50% 43.80% 57.10% Unsatisfied (2) 1 0 0 Percent Unsatisfied 7.70% 0.00% 0.00% Very Unsatisfed (1) 0 0 0 Percent Very Unsatisfied 0.00% 0.00% 0.00% Primary Reason for Attending Madison College
2019 2020 2021 Number of Primary Reason Responses 13 16 14 Preparation for Getting a Job 7 8 6 Percent Preparation for Getting a Job 53.80% 50.00% 42.90% Career Change 4 2 4 Percent Career Change 30.80% 12.50% 28.60% Improvement of Existing Skills 1 2 1 Percent Improvement of Existing Skills 7.70% 12.50% 7.10% Preparation for Further Education 0 2 2 Percent Preparation for Further Education 0.00% 12.50% 14.30% Personal Interest 1 2 1 Percent Personal Interest 7.70% 12.50% 7.10% Other 0 0 0 Percent Other 0.00% 0.00% 0.00% When Employment was Obtained
2019 2020 2021 Number of When Employment Obtained Responses 11 12 12 Before Enrollment 3 4 3 Percent Before Enrollment 27.30% 33.30% 25.00% While Attending the College 2 3 3 Percent While Attending the College 18.20% 25.00% 25.00% After Training at the College 6 5 6 Percent After Training at the College 54.50% 41.70% 50.00% Location of Employment (related and unrelated)
2019 2020 2021 Number of Employment Location Responses 12 13 12 In College District 8 9 6 Percent In College District 66.70% 69.20% 50.00% In Wisconsin, Not in District 4 1 4 Percent of In Wisconsin 33.30% 7.70% 33.30% Outside of Wisconsin 0 2 2 Percent Outside Wisconsin 0.00% 15.40% 16.70% Employer Location Unknown 0 1 0 Percent Location Unknown 0.00% 7.70% 0.00% Salary Trend Salary Trend 2019 2020 2021 Full Time Employment (Related Job) Full Time Salary Count 4 4 4 Average Monthly Wage $3,417 $3,437 $3,056 Average Hourly Wage $19.87 $19.98 $17.77 Average Work Hours per Week 41 46.3 40 Part Time Employment (Related Job) Part Time Salary Count 1 Average Hourly Wage $15.00 Average Work Hours per Week 16
Graduate Employers for academic year: 2021 Employer(s) Job Title City* State** Positions Cap Specialty Client & Policy Specialist Waunakee Discover Media Works Project Manager Phrasee Ltd Business Development Representative London UK UW Credit Union Administrative Assistant
* - Only cities outside of Madison will display.
** - Only states outside of Wisconsin will display.
*** - If you have a position to post, please contact Career and Employment Services at firstname.lastname@example.org
Summer Service Hours
- Monday – Wednesday: 9 am - 3 pm In-Person, 8 am - 4 pm Virtual
- Thursday: 8 am - 4 pm Virtual Only
- Friday: 8 am - 12 pm Virtual Only