Benefits and storytelling. And research. And digital trends. Learn the latest from instructors with real-world experience.
Madison College Campus
Student Satisfaction
100% of our recent graduates report they are satisfied with their Madison College education.
Annual Salary
Our recent graduates of this program reported an average starting salary of $44,400.
Job Placement
92% job placement within six months of graduation.

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Program Number: 101043
Your Degree:
Associate Degree
Area of Study:
Delivery Method:
100% In Person
100% Online
Some Online/Some In Person
Estimated Time to Complete:
61 Credits | Finish degree in 2 years
financial aid icon Financial Aid Available
transfer icon Program Transfers
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Estimated Program Cost


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  • Program Overview

    Marketing is one of the most important areas of expertise for the next generation of business leaders. Marketing skills are critical to the success of every organization, whether large or small, for-profit or nonprofit, product or service-oriented. All organizations must identify and research target markets, determine customer needs, and establish how products and services can most effectively be created, distributed, priced, and promoted.  

    The Marketing associate degree program at Madison College is designed to teach you the cutting edge skills to work successfully in a digital marketing environment.

    Our instructors will share real-world experiences that will help take you — and your business — to the next level.

    Program Details

    Students in the Marketing program can attend full- or part-time.

    Marketing classes may be offered at these Madison College campuses:

    • Madison - Truax
    • Fort Atkinson
    • Portage
    • Watertown

    Your Advantages at Madison College

    • Focus on the latest marketing innovations and digital trends.
    • Hands-on experience applying usability principles to site-building and marketing design.
    • Build skills in Google Analytics, mobile and social media.
    • Build industry networks through professional organizations such as Social Media Breakfast, American Advertising Federation, American Marketing Association, and professional internship opportunities.
    • Flexible learning options to accommodate your schedule include online, face-to-face, and hybrid.


    Earning your associate degree in Marketing at Madison Area Technical College prepares you for valuable work as a(n):

    • Account Executive
    • Advertising Coordinator
    • Customer Service Manager or Representative
    • Digital Content Coordinator
    • Marketing Research Assistant
    • Promotional Coordinator
    • Sales/Marketing Manager
    • Sales Representative 
    • Store Manager
    • Social Media Specialist

    With additional education and/or work experience, Madison College graduates may find employment as a(n):

    • Brand or Product Manager
    • International Sales Manager
    • Internet Marketing Manager/Director
    • Market Research Analyst
    • Marketing Instructor
    • Marketing and Promotion Manager/Director
    • New Product Development Manager
    • Senior Manager/Executive
  • Curriculum and Experience

    Prospective program students, the information below reflects the basic requirements for students admitted for the 2024-2025 academic year. To learn more about Madison College, visit us.

    Current and newly admitted program students, go directly to your Degree Progress Report to view:

    • Progress toward your specific requirements
    • Alternative (in lieu of) courses to meet specific requirements

    If you have questions after reviewing your degree progress report (advisement report), please see Advising Services.

    First Semester
    3 credits
    3 credits
    3 credits
    Second Semester
    3 credits
    3 credits
    3 credits
    3 credits
    3 credits
    Third Semester
    3 credits
    3 credits
    3 credits
    Marketing Approved Elective (See list below)
    3 credits
    Fourth Semester
    3 credits
    3 credits
    3 credits
    3 credits
    3 credits
    1 credit
    Marketing Approved Elective (3 credits in Third Semester)
    3 credits
    3 credits
    3 credits
    3 credits
    3 credits
  • Admission

    To Apply

    Earning a degree is a great way to advance your career development opportunities, so apply today!

    International students who wish to apply for, maintain, or transfer their F-1 student visa status to Madison College are required to complete the International Admission Process.

    Note: It is recommended to only apply for a semester that has already started if you are currently enrolled in classes or you have verified that classes are still available for that semester.

    Application Dates

    Summer 2024

    • Application open
    • Application completion deadline is July 15, 2024

    Fall 2024

    • Application open
    • Application completion deadline is November 15, 2024

    Spring 2025

    • Application open
    • Application completion deadline is April 15, 2025

    Admission Requirements

    All materials must be submitted by the application deadline.

    1. Admission Application

    The online application allows you to save your work as you complete it and ensures fast, secure delivery to our office.

    2. Education Completion

    Official transcripts must be sent from the institutions you attended and indicate one of the following:

    • High school (current high school seniors may submit an in-progress transcript)
    • GED/HSED transcript
    • College transcript(s) showing:
      • Completion of an associate degree or higher, or
      • At least 30 credits completed with a minimum GPA of 2.0 on a 4-point scale
        • The credits must be completed at a single college and cannot be combined with other transcripts
        • Any transfer credit listed on a transcript does not count toward the 30-credit minimum

    All high school and/or college transcripts are recommended to be submitted for Credit for Prior Learning evaluation.

    Additional Notes

    • Class capacity is limited and is available on a first come, first served basis.
    • Course prerequisites differ from admission requirements; admission into a program does not guarantee eligibility to enroll in courses or success in the program. Refer to program curriculum for details.

    After Acceptance

    Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at Madison College. 


    Contact the Enrollment Center at or 608.246.6210.


    apply for admission

    Get Started!

    Apply to Madison College and take the first step towards your Marketing career.

    It's Free to Apply

  • Transfer Opportunities

    UW System Schools

    The terms of the B.S in Human Services Leadership agreement are limited to students who complete selective A.A.S degrees and are admitted to the Human Services Leadership at UW-Oshkosh. Students must have a cumulative GPA of 2.5 or higher
    The terms of the B.S in Leadership & Org Studies agreement are limited to students who complete selective A.A.S or A.A.A. degrees and are admitted to the Organizational Studies emphasis at UW-Oshkosh. Students must have a cumulative GPA of 2.5 or higher

    Wisconsin Private Schools

    Students witn an AA, AS or AAS are Advanced Core. Advanced Core requires students to have earned at least 60 credits. Students transferring prior to completion or with less than 60 credits are standard core and credits are evaluated course by course.
    Student who earn an Associate Degree from Madison College can transfer a minimum of 60 credits and a maximum of 72 credits to Lakeland College to be applied to the requirements of the Bachelor of Arts or Bachelor of Sciences degree.
    Completion of an A.A.S. Degree at Madison College after 2015, and meeting admission requirements for the Rader School of Business (RSOB) at the Milwaukee School of Engineering (MSOE) can earn a B.B.A degree in Technical Sales at MSOE.

    Out-of-State Schools

    Students who complete any associate degree at Madison Area Technical College will have no additional general education core curriculum requirements to meet but must satisfy the Kirkpatrick Signature Series requirement.
    Per the agreement, students must complete the associates of arts, associates of science or associates of applied science with an overall GPA of a 2.0 prior to transferring.
    Students graduating with an associate degree from MATC with a 2.0 GPA or higher are guaranteed admissions into CSU-Global and can transfer up to 64 semester credits from MATC to be applied toward earning a Bachelor’s Degree at CSU-Global.
    Franklin University will guarantee acceptance of Madison College graduates with an AA, AS, or AAS. Madison College graduates will have junior standing at Franklin University and may transfer up to 94 additional credits toward their baccalaureate degree.
  • Career Outcomes

    After completing the Marketing program at Madison Area Technical College, you will be able to:

    • Develop strategies to anticipate and satisfy market needs.
    • Promote products, services, images, and/or ideas to achieve the desired outcome.
    • Evaluate information through the market research process to make business decisions.
    • Prepare selling strategies.
    • Assist in creating and executing marketing plans by monitoring, assessing, and adapting business strategies to emerging opportunities in domestic and global markets.
    • Demonstrate creativity, innovation, and flexibility to work successfully in a digital marketing environment.


    • Graduate Summary

      Graduate Report Summary Overview

      Number of Program Graduates202115
      Number of Surveys Sent202115
      Number of Surveys Returned141510
      Percent of Surveys Returned
      Available for Employment13138
      Percent Available for Employment92.9%86.7%80.0%
      Not in Labor Market
      Percent Not in Labor Market7.1%6.7%20.0%
      Available for Employment

      Graduates Employed12127
      Percent of Graduates Employed92.3%92.3%87.5%
      Employed in Related Occupation485
      Percent Employed in Related Occupation33.3%66.7%71.4%
      Employed in Unrelated Occupation842
      Percent Employed in Unrelated Occupation66.7%33.3%28.6%
      Employed - No Response000
      Percent Employed - No Response0.0%0.0%0.0%
      Seeking Employment111
      Percent Seeking Employment7.7%7.7%12.5%
      Reaction To Training at Madison College

      Student satisfaction Mean (Out of 4)
      Number of Satisfaction Responses141510
      Very Satisfied (4)673
      Percent Very Satisfied42.9%46.7%30.0%
      Satisfied (3)887
      Percent Satisfied57.1%53.3%70.0%
      Unsatisfied (2)000
      Percent Unsatisfied0.0%0.0%0.0%
      Very Unsatisfed (1)000
      Percent Very Unsatisfied0.0%0.0%0.0%
      Primary Reason for Attending Madison College

      Number of Primary Reason Responses141510
      Preparation for Getting a Job
      Percent Preparation for Getting a Job
      Career Change
      Percent Career Change
      Improvement of Existing Skills
      Percent Improvement of Existing Skills
      Preparation for Further Education
      Percent Preparation for Further Education
      Personal Interest
      Percent Personal Interest
      Percent Other0.0%13.3%0.0%
      When Employment was Obtained

      Number of When Employment Obtained Responses12127
      Before Enrollment342
      Percent Before Enrollment25.0%33.3%28.6%
      While Attending the College322
      Percent While Attending the College25.0%16.7%28.6%
      After Training at the College663
      Percent After Training at the College50.0%50.0%42.9%
      Location of Employment (related and unrelated)

      Number of Employment Location Responses12137
      In College District674
      Percent In College District50.0%53.8%57.1%
      In Wisconsin, Not in District401
      Percent of In Wisconsin33.3%0.0%14.3%
      Outside of Wisconsin251
      Percent Outside Wisconsin16.7%38.5%14.3%
      Employer Location Unknown011
      Percent Location Unknown0.0%7.7%14.3%
      Salary Trend
      Salary Trend202120222023
      Full Time Employment (Related Job)Full Time Salary Count465
      Average Monthly Wage$3,056$5,320$3,700
      Average Hourly Wage$17.77$30.93$21.51
      Average Work Hours per Week40.042.939.6
      Part Time Employment (Related Job)Part Time Salary Count0
      Average Hourly Wage
      Average Work Hours per Week20.0
    • Graduate Employers

      Graduate Employers for academic year: 2023
      Employer(s)Job TitleCity*State**Positions
      Bob's Discount FurnitureSales SupervisorRosevilleMN
      Devil's Head ResortGuest Services ManagerMerrimac
      Lynn Holdings Commercial Real EstateMarketing AssistantPortage
      State Farm InsuranceSales RepresentativeMiddleton
      T-MobileSales & Mobile ExpertLa Crosse

      * - Only cities outside of Madison will display.

      ** - Only states outside of Wisconsin will display.

      *** - If you have a position to post, please contact Career and Employment Services at

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