Benefits and storytelling. And research. And digital trends. Learn the latest from instructors with real-world experience.
Madison College Campus
Student Satisfaction
99% of our recent graduates report they are satisfied with their Madison College education.
Annual Salary
Our recent graduates of this program reported an average starting salary of $36,672.
Job Placement
92% job placement within six months of graduation.
Program Number: 101043
Your Degree:
Associate Degree
Area of Study:
Delivery Method:
100% In Person
100% Online
Some Online/Some In Person
Estimated Time to Complete:
61 Credits | Finish degree in 2 years
financial aid icon Financial Aid Available
transfer icon Program Transfers
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What You'll Pay
Use our Net Price Calculator to estimate your tuition costs.
Estimated Tuition


$8,750.45 Tuition
$1,350.24 Materials/Supplemental Costs
$0.00 Other Costs
  • Program Overview

    Marketing is one of the most important areas of expertise for the next generation of business leaders. Marketing skills are critical to the success of every organization, whether large or small, for-profit or nonprofit, product or service-oriented. All organizations must identify and research target markets, determine customer needs, and establish how products and services can most effectively be created, distributed, priced, and promoted.  

    The Marketing associate degree program at Madison College is designed to teach you the cutting edge skills to work successfully in a digital marketing environment.

    Our instructors will share real-world experiences that will help take you — and your business — to the next level.

    Program Details

    Students in the Marketing program can attend full or part-time.

    Marketing classes may be offered at these Madison College campuses:

    • Madison - Truax
    • Fort Atkinson
    • Portage
    • Watertown

    Your Advantages at Madison College

    • Focus on the latest marketing innovations and digital trends.
    • Hands-on experience applying usability principles to site-building and marketing design.
    • Build skills in Google Analytics, mobile and social media.
    • Build industry networks through professional organizations such as Social Media Breakfast, American Advertising Federation, American Marketing Association, and professional internship opportunities.
    • Flexible learning options to accommodate your schedule include online, face-to-face, and hybrid.


    Earning your associate degree in Marketing at Madison Area Technical College prepares you for valuable work as a(n):

    • Account Executive
    • Advertising Coordinator
    • Customer Service Manager or Representative
    • Digital Content Coordinator
    • Marketing Research Assistant
    • Promotional Coordinator
    • Sales/Marketing Manager
    • Sales Representative 
    • Store Manager
    • Social Media Specialist

    With additional education and/or work experience, Madison College graduates may find employment as a(n):

    • Brand or Product Manager
    • International Sales Manager
    • Internet Marketing Manager/Director
    • Market Research Analyst
    • Marketing Instructor
    • Marketing and Promotion Manager/Director
    • New Product Development Manager
    • Senior Manager/Executive
  • Curriculum and Experience

    Prospective program students, the information below reflects the basic requirements for students admitted for the 2022-2023 academic year. To learn more about Madison College, visit us.

    Current and newly admitted program students, go directly to your Degree Progress Report to view:

    • Progress toward your specific requirements
    • Alternative (in lieu of) courses to meet specific requirements

    If you have questions after reviewing your degree progress report (advisement report), please see Advising Services.

    First Semester
    3 credits
    3 credits
    3 credits
    Second Semester
    3 credits
    3 credits
    3 credits
    3 credits
    3 credits
    Third Semester
    3 credits
    3 credits
    3 credits
    Marketing Approved Elective (See list below)
    3 credits
    Fourth Semester
    3 credits
    3 credits
    3 credits
    3 credits
    3 credits
    1 credit
    Marketing Approved Electives (3 credits in Third Semester)
    3 credits
    3 credits
    3 credits
    3 credits
    3 credits
    3 credits
  • Admission

    To Apply

    Earning a degree is a great way to advance your career development opportunities, so apply today!

    International students who wish to apply for, maintain, or transfer their F-1 student visa status to Madison College are required to complete the International Admission Process.

    Note: It is recommended to only apply for a semester that has already started if you are currently enrolled in classes or you have verified that classes are still available for that semester.

    Application Dates

    Spring 2023

    • Application open
    • Application completion deadline is April 15, 2023

    Summer 2023

    • Application open
    • Application completion deadline is July 15, 2023

    Fall 2023

    • Application open
    • Application completion deadline is November 15, 2023

    Spring 2024

    • Application opens on February 1, 2023
    • Application completion deadline is April 15, 2024

    Admission Requirements

    All materials must be submitted by the application deadline.

    1. Admission Application

    The online application allows you to save your work as you complete it and ensures fast, secure delivery to our office.

    2. Education Completion

    Students must submit official transcripts for one of the following:

    • High school (current high school seniors may submit an in-progress transcript)
    • GED/HSED transcript
    • College transcript(s) showing completion of an associate degree or higher
      • Note: Effective with the 2023-2024 year, this may be fulfilled with at least 30 credits completed with a minimum GPA of 2.0

    All high school and/or college transcripts are recommended to be submitted for Credit for Prior Learning evaluation.

    Additional Notes

    • Class capacity is limited and is available on a first come, first served basis.
    • Course prerequisites differ from admission requirements; admission into a program does not guarantee eligibility to enroll in courses or success in the program. Refer to program curriculum for details.

    After Acceptance

    Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at Madison College. 


    Contact the Enrollment Center at or 608.246.6210.


  • Transfer Opportunities

    UW System Schools

    The terms of the Leadership & Org Studies agreement are limited to students who complete an associates of applied science degree and are admitted to the Organizational Studies emphasis of the Leadership and Organizational Studies at UW O. Students must have a cumulative GPA of 2.5 or higher. The terms of the Human Services Leadership agreement are limited to students who have complete an associates of applied science degree and have been admitted to the Human Services Leadership degree at UW O. Students must have a cumulative GPA of 2.5 or higher.

    Wisconsin Private Schools

    Entering students who have completed Madison College general education courses with a grade of "C-" or better may apply them toward satisfying Stritch Liberal Arts requirements.
    A student who completes an associate of arts, associate of science or associates of applied science is considered part of the ‘advanced core‘. The Advanced Core requires students to have earned at least 64 credits of transfer. If students transfer prior to completion or with less than 64 credits they will be considered part of the standard core and credits will be evaluated on a course by course basis.
    Students will be granted admission to a bachelors degree program upon completion of an approved transfer program at Madison College. Students must have earned a cumulative GPA of 2.0 or greater while at Madison College. Regardless of the number of credits transferred students must complete at least 25% of their baccalaureate degree credits at Herzing University University.
    Student who earn an Associate Degree from Madison College can transfer a minimum of 60 credits and a maximum of 72 credits to Lakeland College to be applied to the requirements of the Bachelor of Arts or Bachelor of Sciences degree.
    Any Madison College student who has successfully completed an associate degree in applied science after 2015, and meets admission requirements for the Rader School of Business (RSOB) at the Milwaukee School of Engineering (MSOE) can earn a Bachelor of Business Administration degree in Technical Sales at MSOE by successfully completing the AAS to BBA Technical Sales Transfer Track in the Business Administration program. --- In particular, any Madison College student who successfully completes all technical courses and general education courses in their AAS program with a grade of C or better (not C-) in each course; successfully completes all other specified courses, as defined in this transfer agreement, with a grade of C or better (not C-) in each course; and meets the MSOE admission requirements for transfer students into the BBA Program at MSOE, minimum 2.75/4.0 cumulative GPA from the last regionally accredited school will be admitted into the AAS to BBA Technical Sales Transfer Track in the Bachelor of Business Administration program at MSOE.

    Out-of-State Schools

    Students who complete any associate degree at Madison Area Technical College will have no additional general education core curriculum requirements to meet but must satisfy the Kirkpatrick Signature Series requirement. This applies to students who are pursuing a bachelors of arts, bachelors of science or bachelors of fine arts at Bellevue University.
    Per the agreement, students must complete the associates of arts, associates of science or associates of applied science with an overall GPA of a 2.0 prior to transferring. Articulation agreement is for students who graduate from appropriate program and wish to pursue one of the following degrees at Capella: Bachelor of Science in Business specializations, Bachelor of Science in Information Technology, Bachelor of Science in Public Safety specializations, Bachelor of Science in Nursing (must hold a valid RN license) and Bachelor of Science in Psychology.
    Students graduating with an associate degree from MATC with a 2.0 GPA or higher are guaranteed admissions into CSU-Global and can transfer up to 64 semester credits from MATC to be applied toward earning a Bachelor’s Degree at CSU-Global.
    Franklin University will guarantee acceptance of all Madison College graduates with an Associate in Arts, Associate in Science or Associate of Applied Science. Madison College graduates will have junior standing at Franklin University and may transfer additional credits (up to a maximum of 94) toward their baccalaureate degree.
  • Career Outcomes

    After completing the Marketing program at Madison Area Technical College, you will be able to:

    • Develop strategies to anticipate and satisfy market needs.
    • Promote products, services, images, and/or ideas to achieve the desired outcome.
    • Evaluate information through the market research process to make business decisions.
    • Prepare selling strategies.
    • Assist in creating and executing marketing plans by monitoring, assessing, and adapting business strategies to emerging opportunities in domestic and global markets.
    • Demonstrate creativity, innovation, and flexibility to work successfully in a digital marketing environment.


    • Graduate Summary

      Graduate Report Summary Overview

      2019 2020 2021
      Number of Program Graduates 22 21 20
      Number of Surveys Sent 22 21 20
      Number of Surveys Returned 13 16 14
      Percent of Surveys Returned 59.10% 76.20% 70.00%
      Available for Employment 13 15 13
      Percent Available for Employment 100.00% 93.80% 92.90%
      Not in Labor Market 0 0 1
      Percent Not in Labor Market 0.00% 0.00% 7.10%
      Available for Employment

      2019 2020 2021
      Graduates Employed 12 12 12
      Percent of Graduates Employed 92.30% 80.00% 92.30%
      Employed in Related Occupation 5 5 4
      Percent Employed in Related Occupation 41.70% 41.70% 33.30%
      Employed in Unrelated Occupation 6 7 8
      Percent Employed in Unrelated Occupation 50.00% 58.30% 66.70%
      Employed - No Response 1 0 0
      Percent Employed - No Response 8.30% 0.00% 0.00%
      Seeking Employment 1 3 1
      Percent Seeking Employment 7.70% 20.00% 7.70%
      Reaction To Training at Madison College

      2019 2020 2021
      Student satisfaction Mean (Out of 4) 3.2 3.6 3.4
      Number of Satisfaction Responses 13 16 14
      Very Satisfied (4) 4 9 6
      Percent Very Satisfied 30.80% 56.30% 42.90%
      Satisfied (3) 8 7 8
      Percent Satisfied 61.50% 43.80% 57.10%
      Unsatisfied (2) 1 0 0
      Percent Unsatisfied 7.70% 0.00% 0.00%
      Very Unsatisfed (1) 0 0 0
      Percent Very Unsatisfied 0.00% 0.00% 0.00%
      Primary Reason for Attending Madison College

      2019 2020 2021
      Number of Primary Reason Responses 13 16 14
      Preparation for Getting a Job 7 8 6
      Percent Preparation for Getting a Job 53.80% 50.00% 42.90%
      Career Change 4 2 4
      Percent Career Change 30.80% 12.50% 28.60%
      Improvement of Existing Skills 1 2 1
      Percent Improvement of Existing Skills 7.70% 12.50% 7.10%
      Preparation for Further Education 0 2 2
      Percent Preparation for Further Education 0.00% 12.50% 14.30%
      Personal Interest 1 2 1
      Percent Personal Interest 7.70% 12.50% 7.10%
      Other 0 0 0
      Percent Other 0.00% 0.00% 0.00%
      When Employment was Obtained

      2019 2020 2021
      Number of When Employment Obtained Responses 11 12 12
      Before Enrollment 3 4 3
      Percent Before Enrollment 27.30% 33.30% 25.00%
      While Attending the College 2 3 3
      Percent While Attending the College 18.20% 25.00% 25.00%
      After Training at the College 6 5 6
      Percent After Training at the College 54.50% 41.70% 50.00%
      Location of Employment (related and unrelated)

      2019 2020 2021
      Number of Employment Location Responses 12 13 12
      In College District 8 9 6
      Percent In College District 66.70% 69.20% 50.00%
      In Wisconsin, Not in District 4 1 4
      Percent of In Wisconsin 33.30% 7.70% 33.30%
      Outside of Wisconsin 0 2 2
      Percent Outside Wisconsin 0.00% 15.40% 16.70%
      Employer Location Unknown 0 1 0
      Percent Location Unknown 0.00% 7.70% 0.00%
      Salary Trend
      Salary Trend 2019 2020 2021
      Full Time Employment (Related Job) Full Time Salary Count 4 4 4
      Average Monthly Wage $3,417 $3,437 $3,056
      Average Hourly Wage $19.87 $19.98 $17.77
      Average Work Hours per Week 41 46.3 40
      Part Time Employment (Related Job) Part Time Salary Count 1
      Average Hourly Wage $15.00
      Average Work Hours per Week 16
    • Graduate Employers

      Graduate Employers for academic year: 2021
      Employer(s) Job Title City* State** Positions
      Cap Specialty Client & Policy Specialist Waunakee
      Discover Media Works Project Manager
      Phrasee Ltd Business Development Representative London UK
      UW Credit Union Administrative Assistant

      * - Only cities outside of Madison will display.

      ** - Only states outside of Wisconsin will display.

      *** - If you have a position to post, please contact Career and Employment Services at

Ready to get started?
Your first step is to apply to Madison College. It's easy and free to apply, so get started today!
Contact the School of Business and Applied Arts

Madison Truax Campus
Main Building, D3631

1701 Wright Street
Madison, Wisconsin 53704
608.246.6003 (Ext. 8)


Summer Service Hours

  • Monday – Wednesday: 9 am - 3 pm In-Person, 8 am - 4 pm Virtual
  • Thursday: 8 am - 4 pm Virtual Only
  • Friday: 8 am - 12 pm Virtual Only