Marketing Associate Degree | Madison College

100%

Student Satisfaction

100% of our recent graduates report they are satisfied with their Madison College education.

$44k

Annual Salary

Our recent graduates of this program reported an average starting salary of $44,400.

92%

Job Placement

92% job placement within six months of graduation.

If you’d like to learn more about the Marketing program, we’d love to talk with you.

We’re here to answer any questions and guide you through our application process step-by-step.

Send us your contact information, and we’ll help you get started right away!

Marketing

Program Number: 101043

Your Degree:

Associate Degree

Area of Study:

Business

Delivery Method:

100% In Person
100% Online
Some Online/Some In Person

Estimated Time to Complete:

61 Credits | Finish degree in 2 years

Financial Aid Available

Program Transfers

What You'll Pay

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Estimated Program Cost

$11,602.31

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Financial Aid

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Program Overview
Marketing is one of the most important areas of expertise for the next generation of business leaders. Marketing skills are critical to the success of every organization, whether large or small, for-profit or nonprofit, product or service-oriented. All organizations must identify and research target markets, determine customer needs, and establish how products and services can most effectively be created, distributed, priced, and promoted.
The Marketing associate degree program at Madison College is designed to teach you the cutting edge skills to work successfully in a digital marketing environment.
Our instructors will share real-world experiences that will help take you — and your business — to the next level.
Program Details
Students in the Marketing program can attend full- or part-time.
Marketing classes may be offered at these Madison College campuses:
Madison - Truax
Fort Atkinson
Portage
Watertown
Your Advantages at Madison College
Focus on the latest marketing innovations and digital trends.
Hands-on experience applying usability principles to site-building and marketing design.
Build skills in Google Analytics, mobile and social media.
Build industry networks through professional organizations such as Social Media Breakfast, American Advertising Federation, American Marketing Association, and professional internship opportunities.
Flexible learning options to accommodate your schedule include online, face-to-face, and hybrid.
Careers
Earning your associate degree in Marketing at Madison Area Technical College prepares you for valuable work as a(n):
Account Executive
Advertising Coordinator
Customer Service Manager or Representative
Digital Content Coordinator
Marketing Research Assistant
Promotional Coordinator
Sales/Marketing Manager
Sales Representative
Store Manager
Social Media Specialist
With additional education and/or work experience, Madison College graduates may find employment as a(n):
Brand or Product Manager
International Sales Manager
Internet Marketing Manager/Director
Market Research Analyst
Marketing Instructor
Marketing and Promotion Manager/Director
New Product Development Manager
Senior Manager/Executive
Curriculum and Experience
Prospective program students, the information below reflects the basic requirements for students admitted for the 2025-2026 academic year. To learn more about Madison College, visit us.
Current and newly admitted program students, go directly to your Degree Progress Report to view:
- Progress toward your specific requirements
- Alternative (in lieu of) courses to meet specific requirements
If you have questions after reviewing your degree progress report (advisement report), please see Advising Services.
First Semester
10-801-195
Written Communication
3 credits
10-104-102
Marketing Principles
3 credits
10-104-104
Selling Principles
3 credits
10-104-113
Leadership Ethics in the Digital Age
3 credits
10-106-168
Microsoft Office for Business Applications
3 credits
Second Semester
10-104-112
Marketing Design Strategies
3 credits
10-104-114
Social Media Marketing
3 credits
10-104-125
Advertising Principles
3 credits
10-801-198
Speech
3 credits
10-804-144
Math of Finance
3 credits
Third Semester
10-104-126
Introduction to Public Relations
3 credits
10-104-164
Marketing Digital Design
3 credits
10-104-162
Advanced Social Marketing Technologies
3 credits
10-104-169
Digital Marketing
3 credits
Marketing Approved Elective (See list below)
3 credits
Fourth Semester
10-809-195
Economics
3 credits
10-809-199
Psychology Of Human Relations
3 credits
10-104-103
Marketing Research & Analytics
3 credits
10-104-115
Capstone Campaign
3 credits
10-104-180
Global Marketing
3 credits
10-104-188
Marketing Portfolio
1 credit
Marketing Approved Elective (3 credits in Third Semester)
10-104-165
Marketing Internship
3 credits
10-140-333
Interdisciplinary Global Studies Abroad
3 credits
10-104-802
Honors - Marketing
3 credits
10-106-100
Mindset for Success
3 credits
10-102-134
Introduction to Business
3 credits
Admission
To Apply
Earning a degree is a great way to advance your career development opportunities, so apply today!
International students who wish to apply for, maintain, or transfer their F-1 student visa status to Madison College are required to complete the International Admission Process.
Note: It is recommended to only apply for a semester that has already started if you are currently enrolled in classes or you have verified that classes are still available for that semester.
Application Dates
Spring 2025
Application open
Application completion deadline is April 15, 2025
Summer 2025
Application open
Application completion deadline is July 15, 2025
Fall 2025
Application open
Application completion deadline is November 15, 2025
Spring 2026
Application open
Application completion deadline is April 15, 2026
Admission Requirements
All materials must be submitted by the application deadline.
1. Admission Application
The online application allows you to save your work as you complete it and ensures fast, secure delivery to our office.
2. Education Completion
Submit official transcripts from the institutions you attended that indicate one of the following:
High school completion (current high school seniors may submit an in-progress transcript)
GED/HSED completion
College transcript or Madison College experience showing:
Completion of an associate degree or higher, or
At least 30 credits completed with a minimum GPA of 2.0 on a 4-point scale
The credits must be completed at a single college and cannot be combined with other transcripts
Any transfer credit listed on a transcript does not count toward the 30-credit minimum
Credits completed at Madison College are evaluated and do not require a transcript
All high school and/or college transcripts are recommended to be submitted for Credit for Prior Learning evaluation.
Additional Notes
Class capacity is limited and is available on a first come, first served basis.
Course prerequisites differ from admission requirements; admission into a program does not guarantee eligibility to enroll in courses or success in the program. Refer to program curriculum for details.
After Acceptance
Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at Madison College.
Questions?
Contact the Enrollment Center at EnrollmentServices@madisoncollege.edu or 608.246.6210.
Get Started!
Apply to Madison College and take the first step towards your Marketing career.
It's Free to Apply
Transfer Opportunities

UW System Schools
UW Madison
Students who complete the Associate degree in Marketing at Madison College, submit the Declaration of Intent to Participate, and meet specified levels of academic achievement as outlined in this transfer agreement will be guaranteed direct admission to the UW-Madison School of Business Online BBA-Marketing program.
UW Oshkosh
The terms of the B.S in Human Services Leadership agreement are limited to students who complete selective A.A.S degrees and are admitted to the Human Services Leadership at UW-Oshkosh. Students must have a cumulative GPA of 2.5 or higher
UW Oshkosh
The terms of the B.S in Leadership & Org Studies agreement are limited to students who complete selective A.A.S or A.A.A. degrees and are admitted to the Organizational Studies emphasis at UW-Oshkosh. Students must have a cumulative GPA of 2.5 or higher
Wisconsin Private Schools
Concordia University
Students with an AA, AS or AAS are Advanced Core. Advanced Core requires students to have earned at least 60 credits. Students transferring prior to completion or with less than 60 credits are standard core and credits are evaluated course by course.
Lakeland University
Student who earn an Associate Degree from Madison College can transfer a minimum of 60 credits and a maximum of 72 credits to Lakeland College to be applied to the requirements of the Bachelor of Arts or Bachelor of Sciences degree.
Milwaukee School of Engineering
Completion of an A.A.S. Degree at Madison College after 2015, and meeting admission requirements for the Rader School of Business (RSOB) at the Milwaukee School of Engineering (MSOE) can earn a B.B.A degree in Technical Sales at MSOE.
Out-of-State Schools
Bellevue University
Students who complete any associate degree at Madison Area Technical College will have no additional general education core curriculum requirements to meet but must satisfy the Kirkpatrick Signature Series requirement.
Capella University
Per the agreement, students must complete the associates of arts, associates of science or associates of applied science with an overall GPA of a 2.0 prior to transferring.
Colorado State University Global Campus
Students graduating with an associate degree from MATC with a 2.0 GPA or higher are guaranteed admissions into CSU-Global and can transfer up to 64 semester credits from MATC to be applied toward earning a Bachelor’s Degree at CSU-Global.
Franklin University
Franklin University will guarantee acceptance of Madison College graduates with an AA, AS, or AAS. Madison College graduates will have junior standing at Franklin University and may transfer up to 94 additional credits toward their baccalaureate degree.

Career Outcomes

After completing the Marketing program at Madison Area Technical College, you will be able to:

Develop strategies to anticipate and satisfy market needs.
Promote products, services, images, and/or ideas to achieve the desired outcome.
Evaluate information through the market research process to make business decisions.
Prepare selling strategies.
Assist in creating and executing marketing plans by monitoring, assessing, and adapting business strategies to emerging opportunities in domestic and global markets.
Demonstrate creativity, innovation, and flexibility to work successfully in a digital marketing environment.

Graduate Summary

Graduate Report Summary Overview
Count Percents	2021	2022	2023
Number of Program Graduates	20	21	15
Number of Surveys Sent	20	21	15
Number of Surveys Returned	14	15	10
Percent of Surveys Returned
Available for Employment	13	13	8
Percent Available for Employment	92.9%	86.7%	80.0%
Not in Labor Market
Percent Not in Labor Market	7.1%	6.7%	20.0%

Available for Employment
Count Percents	2021	2022	2023
Graduates Employed	12	12	7
Percent of Graduates Employed	92.3%	92.3%	87.5%
Employed in Related Occupation	4	8	5
Percent Employed in Related Occupation	33.3%	66.7%	71.4%
Employed in Unrelated Occupation	8	4	2
Percent Employed in Unrelated Occupation	66.7%	33.3%	28.6%
Employed - No Response	0	0	0
Percent Employed - No Response	0.0%	0.0%	0.0%
Seeking Employment	1	1	1
Percent Seeking Employment	7.7%	7.7%	12.5%

Reaction To Training at Madison College
Count Percents	2021	2022	2023
Student satisfaction Mean (Out of 4)	3.4	3.5	3.3
Number of Satisfaction Responses	14	15	10
Very Satisfied (4)	6	7	3
Percent Very Satisfied	42.9%	46.7%	30.0%
Satisfied (3)	8	8	7
Percent Satisfied	57.1%	53.3%	70.0%
Unsatisfied (2)	0	0	0
Percent Unsatisfied	0.0%	0.0%	0.0%
Very Unsatisfied (1)
Percent Very Unsatisfied	0.0%	0.0%	0.0%

Primary Reason for Attending Madison College
Count Percents	2021	2022	2023
Number of Primary Reason Responses	14	15	10
Preparation for Getting a Job
Percent Preparation for Getting a Job
Career Change
Percent Career Change
Improvement of Existing Skills
Percent Improvement of Existing Skills
Preparation for Further Education
Percent Preparation for Further Education
Personal Interest
Percent Personal Interest
Other
Percent Other	0.0%	13.3%	0.0%

When Employment was Obtained
Count Percents	2021	2022	2023
Number of When Employment Obtained Responses	12	12	7
Before Enrollment	3	4	2
Percent Before Enrollment	25.0%	33.3%	28.6%
While Attending the College	3	2	2
Percent While Attending the College	25.0%	16.7%	28.6%
After Training at the College	6	6	3
Percent After Training at the College	50.0%	50.0%	42.9%

Location of Employment (related and unrelated)
Count Percents	2021	2022	2023
Number of Employment Location Responses	12	13	7
In College District	6	7	4
Percent In College District	50.0%	53.8%	57.1%
In Wisconsin, Not in District	4	0	1
Percent of In Wisconsin	33.3%	0.0%	14.3%
Outside of Wisconsin	2	5	1
Percent Outside Wisconsin	16.7%	38.5%	14.3%
Employer Location Unknown	0	1	1
Percent Location Unknown	0.0%	7.7%	14.3%

Salary Trend
Salary Trend		2021	2022	2023
Full Time Employment (Related Job)	Full Time Salary Count	4	6	5
	Average Monthly Wage	$3,056	$5,320	$3,700
	Average Hourly Wage	$17.77	$30.93	$21.51
	Average Work Hours per Week	40.0	42.9	39.6
Part Time Employment (Related Job)	Part Time Salary Count		0
	Average Hourly Wage
	Average Work Hours per Week		20.0

Graduate Employers

Graduate Employers for academic year: 2023
Employer(s)	Job Title	City*	State**
Bob's Discount Furniture	Sales Supervisor	Roseville	MN
Devil's Head Resort	Guest Services Manager	Merrimac
Lynn Holdings Commercial Real Estate	Marketing Assistant	Portage
State Farm Insurance	Sales Representative	Middleton
T-Mobile	Sales & Mobile Expert	La Crosse