Social Media Marketing Technical Diploma

Marketing-Social Media

Program Number: 301043

Your Degree: Technical Diploma

Estimated Time to Complete: 15 Credits | Finish diploma in 1 semester

Delivery Method: Some Online/Some In Person

Area of Study: Business

Estimated Program Cost: $3,058.05

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Program Overview
The Marketing-Social Media technical diploma program at Madison College will help marketers get a leading edge on their organization's social media strategy. This diploma is designed for communications and marketing professionals who engage with their target market on various social media channels. You will learn social media principles, develop an integrated marketing campaign incorporating traditional and digital channels, SEO techniques, web considerations for marketers, and the latest in mobile marketing techniques.
Program Details
Students in MATC's Marketing-Social Media diploma program can attend full or part-time.
Marketing - Social Media diploma classes may be offered at these Madison College campuses:
Madison - Truax
Careers
Madison College Marketing-Social Media diploma holders are ready for a range of professional positions as:
Social Networking Media Specialist
Media Strategist/Planner
Program Courses

Here's a sample course sequence that shows how classes for full-time students are typically organized by semester.
Once you're admitted, your full curriculum and sequence—including any pre-requisites—is defined in your Degree Progress Report.
10-104-102
Marketing Principles
Explore the dynamic and engaging world of marketing where creativity meets strategy. This course dives into the four key principles: Product, Price, Place, and Promotion. Students will uncover how marketing shapes business through topics like target markets, consumer behavior, product development, pricing strategies, distribution channels, and innovative promotions.
3 credits
10-104-114
Social Media Marketing
This course provides an overview of the impact of social media technologies on marketing strategies. Current social media tools/platforms and their business applications, strategy insights, creative, and ethics will be covered along with the development of a social media marketing plan.
3 credits
10-104-162
Advanced Social Marketing Technologies
This course will build on social media foundations learned in Social Media Marketing as students focus on how social media intersects with mobile and digital channels. We will investigate advanced social media strategies, SMS/MMS, mobile apps, geo-targeting, mobile advertising and new and emerging social and mobile platforms.
3 credits
10-104-164
Marketing Digital Design
Through extensive hands-on experience website builder sites are explored. The conceptual and practical aspects of website design are emphasized. Participants are introduced to principles and practices of Web Usability and Accessibility requirements. Participants are actively engaged in creating a website.
3 credits
10-104-169
Digital Marketing
This introductory course is designed to acquaint students with the basic foundations of digital marketing as part of a strategic marketing plan. Emphasis is to search engine optimization (SEO), search engine marketing (SEM), social media, website marketing, and email marketing strategy with content development. The course also examines consumer trust, legal and ethical issues, and future trends in digital including the role of AI in digital marketing. Prepare for SEO certification exam.
3 credits
How to Apply
To Apply
Earning a degree is a great way to advance your career development opportunities, so apply today!
If you are an international student and want to apply to Madison College, or transfer your F-1 student visa here, check program availability and then complete the International Admission Process.
Note: It is recommended to only apply for a semester that has already started if you are currently enrolled in classes, or you have verified that classes are still available for that semester.
Application Dates
Fall 2026
Application open
Application completion deadline is November 15, 2026
Spring 2027
Application open
Application completion deadline is April 15, 2027
Summer 2027
Application available on September 15, 2026
Application completion deadline is July 15, 2027
Fall 2027
Application available on October 15, 2026
Application completion deadline is November 15, 2027
Admission Requirements
All materials must be submitted by the application deadline.
1. Admission Application
The online application allows you to save your work as you complete it and ensures fast, secure delivery to our office.
2. Education Completion
Submit official transcripts from the institutions you attended that indicate one of the following:
High school completion (current high school seniors may submit an in-progress transcript)
GED/HSED completion
College transcript or Madison College experience showing:
Completion of an associate degree or higher, or
At least 30 credits completed with a minimum GPA of 2.0 on a 4-point scale
The credits must be completed at a single college and cannot be combined with other transcripts
Any transfer credit listed on a transcript does not count toward the 30-credit minimum
Credits completed at Madison College are evaluated and do not require a transcript
All high school and/or college transcripts are recommended to be submitted for Credit for Prior Learning evaluation.
Additional Notes
Individual courses may have prerequisites to enroll. Admission into a certificate or waiting list does not guarantee eligibility to enroll in courses. See the Curriculum section for the list of courses for the certificate.
Questions?
Contact the Enrollment Center at EnrollmentServices@madisoncollege.edu or 608.246.6210.
Get Started!
Apply to Madison College and take the first step towards your Marketing-Social Media career.
It's Free to Apply