Are you an Insta and TikTok whiz? Could be a career in it. But this is a marketing program – so you’ll need to do more than dance.
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Recent Graduates
There are 24 recent graduates of this Madison College program.
Job Placement
92% job placement within six months of graduation.
Annual Salary
Our recent graduates of this program reported an average starting salary of $40,692.
Marketing-Social Media
Program Number: 301043
Your Degree:
Technical Diploma
Area of Study:
Delivery Method:
Some Online/Some In Person
Estimated Time to Complete:
15 Credits | Finish diploma in 1 semester
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Estimated Program Cost

  • Program Overview

    The Marketing-Social Media technical diploma program at Madison College will help marketers get a leading edge on their organization's social media strategy. This diploma is designed for communications and marketing professionals who engage with their target market on various social media channels. You will learn social media principles, develop an integrated marketing campaign incorporating traditional and digital channels, SEO techniques, web considerations for marketers, and the latest in mobile marketing techniques. 

    Program Details

    Students in MATC's Marketing-Social Media diploma program can attend full or part-time.

    Marketing - Social Media diploma classes may be offered at these Madison College campuses:

    • Madison - Truax


    Madison College Marketing-Social Media diploma holders are ready for a range of professional positions as:

    • Social Networking Media Specialist
    • Media Strategist/Planner
  • Curriculum and Experience

    Prospective program students, the information below reflects the basic requirements for students admitted for the 2024-2025 academic year. To learn more about Madison College, visit us.

    Current and newly admitted program students, go directly to your Degree Progress Report to view:

    • Progress toward your specific requirements
    • Alternative (in lieu of) courses to meet specific requirements

    If you have questions after reviewing your degree progress report (advisement report), please see Advising Services.

    3 credits
    3 credits
    3 credits
    3 credits
  • Admission

    To Apply

    Earning a degree is a great way to advance your career development opportunities, so apply today!

    International students who wish to apply for, maintain, or transfer their F-1 student visa status to Madison College are required to complete the International Admission Process.

    Note: It is recommended to only apply for a semester that has already started if you are currently enrolled in classes or you have verified that classes are still available for that semester.

    Application Dates

    Summer 2024

    • Application open
    • Application completion deadline is July 15, 2024

    Fall 2024

    • Application open
    • Application completion deadline is November 15, 2024

    Spring 2025

    • Application open
    • Application completion deadline is April 15, 2025

    Admission Requirements

    All materials must be submitted by the application deadline.

    1. Admission Application

    The online application allows you to save your work as you complete it and ensures fast, secure delivery to our office.

    2. Education Completion

    Official transcripts must be sent from the institutions you attended and indicate one of the following:

    • High school (current high school seniors may submit an in-progress transcript)
    • GED/HSED transcript
    • College transcript(s) showing:
      • Completion of an associate degree or higher, or
      • At least 30 credits completed with a minimum GPA of 2.0 on a 4-point scale
        • The credits must be completed at a single college and cannot be combined with other transcripts
        • Any transfer credit listed on a transcript does not count toward the 30-credit minimum

    All high school and/or college transcripts are recommended to be submitted for Credit for Prior Learning evaluation.

    Additional Notes

    • Class capacity is limited and is available on a first come, first served basis.
    • Course prerequisites differ from admission requirements; admission into a program does not guarantee eligibility to enroll in courses or success in the program. Refer to program curriculum for details.

    After Acceptance

    Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at Madison College. 


    Contact the Enrollment Center at or 608.246.6210.

    apply for admission

    Get Started!

    Apply to Madison College and take the first step towards your Marketing-Social Media career.

    It's Free to Apply

  • Career Outcomes

    • Graduate Summary

      Graduate Report Summary Overview

      Number of Program Graduates173424
      Number of Surveys Sent173424
      Number of Surveys Returned42814
      Percent of Surveys Returned
      Available for Employment4139
      Percent Available for Employment100.00%81.30%100.00%
      Not in Labor Market
      Percent Not in Labor Market0.00%87.50%55.60%
      Available for Employment

      Graduates Employed3126
      Percent of Graduates Employed75.00%92.30%66.70%
      Employed in Related Occupation193
      Percent Employed in Related Occupation33.30%75.00%50.00%
      Employed in Unrelated Occupation233
      Percent Employed in Unrelated Occupation66.70%25.00%50.00%
      Employed - No Response000
      Percent Employed - No Response0.00%0.00%0.00%
      Seeking Employment113
      Percent Seeking Employment25.00%7.70%33.30%
      Reaction To Training at Madison College

      Student satisfaction Mean (Out of 4)
      Number of Satisfaction Responses4159
      Very Satisfied (4)384
      Percent Very Satisfied75.00%53.30%44.40%
      Satisfied (3)174
      Percent Satisfied25.00%46.70%44.40%
      Unsatisfied (2)000
      Percent Unsatisfied0.00%0.00%0.00%
      Very Unsatisfed (1)001
      Percent Very Unsatisfied0.00%0.00%11.10%
      Primary Reason for Attending Madison College

      Number of Primary Reason Responses42714
      Preparation for Getting a Job074
      Percent Preparation for Getting a Job0.00%25.90%28.60%
      Career Change021
      Percent Career Change0.00%7.40%7.10%
      Improvement of Existing Skills142
      Percent Improvement of Existing Skills25.00%14.80%14.30%
      Preparation for Further Education2136
      Percent Preparation for Further Education50.00%48.10%42.90%
      Personal Interest111
      Percent Personal Interest25.00%3.70%7.10%
      Percent Other0.00%0.00%0.00%
      When Employment was Obtained

      Number of When Employment Obtained Responses3126
      Before Enrollment230
      Percent Before Enrollment66.70%25.00%0.00%
      While Attending the College025
      Percent While Attending the College0.00%16.70%83.30%
      After Training at the College171
      Percent After Training at the College33.30%58.30%16.70%
      Location of Employment (related and unrelated)

      Number of Employment Location Responses3125
      In College District384
      Percent In College District100.00%66.70%80.00%
      In Wisconsin, Not in District000
      Percent of In Wisconsin0.00%0.00%0.00%
      Outside of Wisconsin031
      Percent Outside Wisconsin0.00%25.00%20.00%
      Employer Location Unknown010
      Percent Location Unknown0.00%8.30%0.00%
      Salary Trend
      Salary Trend202020212022
      Full Time Employment (Related Job)Full Time Salary Count182
      Average Monthly Wage$4,778$4,228$3,391
      Average Hourly Wage$27.78$24.58$19.71
      Average Work Hours per Week4543.140
      Part Time Employment (Related Job)Part Time Salary Count11
      Average Hourly Wage$18.00$40.00
      Average Work Hours per Week2020
    • Graduate Employers

      Graduate Employers for academic year: 2022
      Employer(s)Job TitleCity*State**Positions
      AFLACInsurance Agent
      EZ PromotionSales/Account ManagerLake Mills
      SC Marketing GroupDigital MarketingLeft Blank

      * - Only cities outside of Madison will display.

      ** - Only states outside of Wisconsin will display.

      *** - If you have a position to post, please contact Career and Employment Services at

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