Are you an Insta and TikTok whiz? Could be a career in it. But this is a marketing program – so you’ll need to do more than dance.
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Recent Graduates
There are 28 recent graduates of this Madison College program.
Job Placement
92% job placement within six months of graduation.
Annual Salary
Our recent graduates of this program reported an average starting salary of $53,544.
Marketing-Social Media
Program Number: 301043
Your Degree:
Technical Diploma
Area of Study:
Delivery Method:
Some Online/Some In Person
Estimated Time to Complete:
15 Credits | Finish diploma in 1 semester
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  • Program Overview

    The Marketing-Social Media technical diploma program at Madison College will help marketers get a leading edge on their organization's social media strategy. This diploma is designed for communications and marketing professionals who engage with their target market on various social media channels. You will learn social media principles, develop an integrated marketing campaign incorporating traditional and digital channels, SEO techniques, web considerations for marketers, and the latest in mobile marketing techniques. 

    Program Details

    Students in MATC's Marketing-Social Media diploma program can attend full or part-time.

    Marketing - Social Media diploma classes may be offered at these Madison College campuses:

    • Madison - Truax


    Madison College Marketing-Social Media diploma holders are ready for a range of professional positions as:

    • Social Networking Media Specialist
    • Media Strategist/Planner
  • Curriculum and Experience

    Prospective program students, the information below reflects the basic requirements for students admitted for the 2024-2025 academic year. To learn more about Madison College, visit us.

    Current and newly admitted program students, go directly to your Degree Progress Report to view:

    • Progress toward your specific requirements
    • Alternative (in lieu of) courses to meet specific requirements

    If you have questions after reviewing your degree progress report (advisement report), please see Advising Services.

    3 credits
    3 credits
    3 credits
    3 credits
  • Admission

    To Apply

    Earning a degree is a great way to advance your career development opportunities, so apply today!

    International students who wish to apply for, maintain, or transfer their F-1 student visa status to Madison College are required to complete the International Admission Process.

    Note: It is recommended to only apply for a semester that has already started if you are currently enrolled in classes or you have verified that classes are still available for that semester.

    Application Dates

    Summer 2024

    • Application open
    • Application completion deadline is July 15, 2024

    Fall 2024

    • Application open
    • Application completion deadline is November 15, 2024

    Spring 2025

    • Application open
    • Application completion deadline is April 15, 2025

    Admission Requirements

    All materials must be submitted by the application deadline.

    1. Admission Application

    The online application allows you to save your work as you complete it and ensures fast, secure delivery to our office.

    2. Education Completion

    Official transcripts must be sent from the institutions you attended and indicate one of the following:

    • High school (current high school seniors may submit an in-progress transcript)
    • GED/HSED transcript
    • College transcript(s) showing:
      • Completion of an associate degree or higher, or
      • At least 30 credits completed with a minimum GPA of 2.0 on a 4-point scale
        • The credits must be completed at a single college and cannot be combined with other transcripts
        • Any transfer credit listed on a transcript does not count toward the 30-credit minimum

    All high school and/or college transcripts are recommended to be submitted for Credit for Prior Learning evaluation.

    Additional Notes

    • Class capacity is limited and is available on a first come, first served basis.
    • Course prerequisites differ from admission requirements; admission into a program does not guarantee eligibility to enroll in courses or success in the program. Refer to program curriculum for details.

    After Acceptance

    Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at Madison College. 


    Contact the Enrollment Center at or 608.246.6210.

    apply for admission

    Get Started!

    Apply to Madison College and take the first step towards your Marketing-Social Media career.

    It's Free to Apply

  • Career Outcomes

    • Graduate Summary

      Graduate Report Summary Overview

      Number of Program Graduates342428
      Number of Surveys Sent342428
      Number of Surveys Returned281421
      Percent of Surveys Returned
      Available for Employment13912
      Percent Available for Employment46.4%64.3%57.1%
      Not in Labor Market
      Percent Not in Labor Market50.0%35.7%42.9%
      Available for Employment

      Graduates Employed12611
      Percent of Graduates Employed92.3%66.7%91.7%
      Employed in Related Occupation938
      Percent Employed in Related Occupation75.0%50.0%72.7%
      Employed in Unrelated Occupation333
      Percent Employed in Unrelated Occupation25.0%50.0%27.3%
      Employed - No Response000
      Percent Employed - No Response0.0%0.0%0.0%
      Seeking Employment131
      Percent Seeking Employment7.7%33.3%8.3%
      Reaction To Training at Madison College

      Student satisfaction Mean (Out of 4)
      Number of Satisfaction Responses15919
      Very Satisfied (4)846
      Percent Very Satisfied53.3%44.4%31.6%
      Satisfied (3)7411
      Percent Satisfied46.7%44.4%57.9%
      Unsatisfied (2)001
      Percent Unsatisfied0.0%0.0%5.3%
      Very Unsatisfed (1)011
      Percent Very Unsatisfied0.0%11.1%5.3%
      Primary Reason for Attending Madison College

      Number of Primary Reason Responses271421
      Preparation for Getting a Job
      Percent Preparation for Getting a Job
      Career Change
      Percent Career Change
      Improvement of Existing Skills
      Percent Improvement of Existing Skills
      Preparation for Further Education
      Percent Preparation for Further Education
      Personal Interest
      Percent Personal Interest
      Percent Other0.0%0.0%0.0%
      When Employment was Obtained

      Number of When Employment Obtained Responses12611
      Before Enrollment302
      Percent Before Enrollment25.0%0.0%18.2%
      While Attending the College254
      Percent While Attending the College16.7%83.3%36.4%
      After Training at the College715
      Percent After Training at the College58.3%16.7%45.5%
      Location of Employment (related and unrelated)

      Number of Employment Location Responses13611
      In College District846
      Percent In College District61.5%66.7%54.5%
      In Wisconsin, Not in District113
      Percent of In Wisconsin7.7%16.7%27.3%
      Outside of Wisconsin311
      Percent Outside Wisconsin23.1%16.7%9.1%
      Employer Location Unknown101
      Percent Location Unknown7.7%0.0%9.1%
      Salary Trend
      Salary Trend202120222023
      Full Time Employment (Related Job)Full Time Salary Count825
      Average Monthly Wage$4,228$3,391$4,462
      Average Hourly Wage$24.58$19.71$25.94
      Average Work Hours per Week43.140.042.0
      Part Time Employment (Related Job)Part Time Salary Count111
      Average Hourly Wage$18.00$40.00$20.00
      Average Work Hours per Week20.020.023.3
    • Graduate Employers

      Graduate Employers for academic year: 2023
      Employer(s)Job TitleCity*State**Positions
      Left BlankLeft BlankLEFT BLANK2
      American Marketing and PublishingSales RepresentativeSun Prairie
      Bob's Discount FurnitureSales SupervisorRosevilleMN
      Devil's Head ResortGuest Services ManagerMerrimac
      Kool View CoMarketing ManagerMcFarland
      Trek HospitalityMarketing & Social Media Director
      VIP Sports MarketingEvent CoordinatorMequon

      * - Only cities outside of Madison will display.

      ** - Only states outside of Wisconsin will display.

      *** - If you have a position to post, please contact Career and Employment Services at

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