Marketing Essentials | Madison College

Marketing Essentials

Program Number: 9010611CER

Your Degree: Certificate

Estimated Time to Complete: 11 Credits | Finish in 1 semester

Delivery Method: 100% Online, Some Online/Some In Person

Area of Study: Business

Estimated Program Cost: $2,370.57

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Program Overview
Already in the marketing industry or in a role where you're responsible for marketing and social media initiatives?
The Marketing Essentials certificate at Madison College is perfect for broadening your knowledge of the marketing industry give you the skills you need to manage your social media plan.
A combination of administrative professional skills, marketing, and social media skills can propel your career in an exciting new direction.
Program Details
Students in the Marketing Essentials certificate can attend part-time.
Marketing Essentials certificate classes may be offered at these Madison College campuses:
Madison - Truax
Careers
Earning your Marketing Essentials certificate at Madison College prepares you for valuable work as a Marketing Assistant or Marketing Support Specialist.
Program Courses

Here's a sample course sequence that shows how classes for full-time students are typically organized by semester.
Once you're admitted, your full curriculum and sequence—including any pre-requisites—is defined in your Degree Progress Report.
Required Courses
10-106-164
Customer Contact Skills
Develop a foundation in customer service knowledge and skills through inquiry and analysis of internal and external customers, verbal and nonverbal communication, listening techniques, critical thinking and problem-solving, as well as adding value to customer service interactions. Focus on the impact of technology on customer service, analyze service breakdowns and recovery, examine customer loyalty programs, and explore the diverse customer base within our global economy.
2 credits
10-104-102
Marketing Principles
Explore the dynamic and engaging world of marketing where creativity meets strategy. This course dives into the four key principles: Product, Price, Place, and Promotion. Students will uncover how marketing shapes business through topics like target markets, consumer behavior, product development, pricing strategies, distribution channels, and innovative promotions.
3 credits
10-104-114
Social Media Marketing
This course provides an overview of the impact of social media technologies on marketing strategies. Current social media tools/platforms and their business applications, strategy insights, creative, and ethics will be covered along with the development of a social media marketing plan.
3 credits
10-106-168
Microsoft Office for Business Applications
Learn basic features of Excel, Word, PowerPoint, and Outlook using Microsoft Office 365. Explore Excel to create workbooks, write formulas & functions, manage data, and produce charts & graphs. Discover how Word can automatically generate footnotes, insert citations, and create a bibliography. Create presentations through PowerPoint focusing on layout and design elements. Manage email and calendar using Outlook. Students must have file management skills including saving, organizing, and retrieving files.
3 credits
How to Apply
Earning a certificate is a great way to expand your skill set and add professionalism to your resume. Applications are always open, so apply today!
International students who wish to apply for, maintain, or transfer their F-1 student visa status to Madison College are required to complete the International Admission Process.
There are no admission requirements for this certificate. Simply submit your application by the deadline for each term.
Application Dates
Fall 2026
Application open
Application completion deadline is November 15, 2026
Spring 2027
Application open
Application completion deadline is April 15, 2027
Fall 2027
Application available on October 15, 2026
Application completion deadline is August 31, 2027
Additional Notes
Certificate programs are not eligible for financial aid.
Individual courses may have prerequisites to enroll. Admission into a certificate does not guarantee eligibility to enroll in courses. See the Curriculum section for the list of courses for the certificate.
Questions?
Contact the Enrollment Center at EnrollmentServices@madisoncollege.edu or 608.246.6210.
Get Started!
Apply to Madison College and take the first step towards your Marketing Essentials career.
It's Free to Apply
Career Outcomes

The Marketing Essentials certificate at Madison College will give you the skills you need to take your career into an exciting new direction. You will learn essential marketing skills that can assist any business support professional.