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School of Business and Applied Arts


Truax D3631
1701 Wright Street
Madison WI 53704

CALL: (608) 246-6003 ext. 8
FAX: (608) 243-4754
Email

Fashion Marketing

Associate Degree in Applied Science

Program number: 101044

Overview

The Fashion Marketing associate degree program at Madison College is a great choice if you have creative flair and an interest in the fashion business. You will have the opportunity to learn technical design, social media marketing and retailing.  

In the Fashion Marketing program you will :

  • Develop and promote fashion products and services.
  • Apply marketing principles in various real-world businesses.
  • Have opportunities to study markets and fashion centers in Italy, New York and Chicago.
  • Attend and participate in guest lectures and seminars.
  • Be mentored by industry professionals.

The Fashion Marketing program works with area businesses, including: 

  • Old Navy
  • Lands End
  • TJX Companies
  • Victoria’s Secret
  • Macy’s
  • Terese Zache Designs 
  • Buckle
  • Barry Chic

These companies employ many program graduates and often offer internships to MATC students.

Program Details

Students in the Fashion Marketing program can attend full or part time.

Fashion Marketing classes may be offered at these Madison College campuses:

  • Madison - Truax

This program is also offered completely online.

Fashion Marketing


Admission

To Apply

View the admission requirements for application deadlines, materials and requirements.

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 

Questions?

Contact the Enrollment Center at EnrollmentServices@madisoncollege.edu or (608) 246-6210.

Curriculum

The courses listed below outline the requirements for completion for students officially admitted in the 2015-2016 academic year. Requirements for completion may vary depending on the semester in which a student is admitted or may be completed by other equivalent courses. Current/continuing students should consult their Academic Requirements report available through their student account for specific requirements and equivalent courses.

First Semester

Choose from one of the following. Students taking the Technical Design Track are advised to take Adobe Illustrator for Fashion:

Choose from one of the following courses. Students who choose the Social Media Track are advised to take Mobile Marketing. Students who choose the Retail Management Track are advised to take Retail Management:

Second Semester

2 credits

Third Semester (summer)
Fourth Semester
Fifth Semester

3 credits

3 credits

Outcomes

After completing the Fashion Marketing program at Madison Area Technical College, you will be able to: 

  • Develop marketing strategies for use in the fashion industry.
  • Analyze business data/information to support decision-making.
  • Execute a visual merchandising plan.
  • Plan retail/fashion business activities to enhance customer experience.
  • Select textiles for appropriate end use in the fashion industry.
  • Demonstrate communication skills with customers, peers, supervisors and other stakeholders in the fashion industry.
Careers

Earning an associate degree in Fashion Marketing at Madison Area Technical College prepares you for work as a:

  • Buyer
  • Marketer
  • Merchandiser
  • Public Relations Representative 
  • Sales Representative 
  • Store Manager 
  • Store Operations Manager 
  • Store Owner 
  • Stylist 
  • Visual Merchandiser