School of Business and Applied Arts

Truax D3631
1701 Wright Street
Madison WI 53704

CALL: (608) 246-6003 ext. 8
FAX: (608) 243-4754

Fashion Marketing

Associate Degree in Applied Science

Program number: 101044


The Fashion Marketing associate degree program at Madison College is a great choice if you have creative flair and an interest in the fashion business. You will have the opportunity to learn technical design, social media marketing and retailing.  

In MATC's Fashion Marketing program you will:

  • Develop and promote fashion products and services.
  • Apply marketing principles in various real-world businesses.
  • Have opportunities to study markets and fashion centers in Italy, New York and Chicago.
  • Attend and participate in guest lectures and seminars.
  • Be mentored by industry professionals.

The Fashion Marketing program works with area businesses, including: 

  • Old Navy
  • Lands' End
  • TJX Companies
  • Victoria’s Secret
  • Macy’s
  • Terese Zache Designs 
  • Buckle
  • Barry Chic

These companies employ many program graduates and often offer internships to MATC students.

Program Details

Students in the Fashion Marketing program can attend full or part time.

Fashion Marketing classes may be offered at these Madison College campuses:

  • Madison - Truax

Explore financial aid eligibility for this program.

All courses for this program are offered online and in person.

Fashion Marketing


To Apply

View the admission requirements for application deadlines, materials and requirements.

  • Review the admission checklist to learn how to apply to a program or certificate at Madison College.
  • Attend an Academic Information Session to get started in the admission process.
  • Visit MATC to learn more about the Madison College experience including campus tours and program open houses.

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 


Contact the Enrollment Center at or (608) 246-6210.


Prospective program students, the information below reflects the basic requirements for students admitted for the 2017-2018 academic year. To learn more about Madison College, visit us.

Current program students (including newly admitted), go directly to your Degree Progress Report (also referred to as an Advising Report or Academic Requirements) to view:

  • Progress toward your specific requirements
  • Alternative (in lieu of) courses to meet specific requirements

If you have questions after reviewing your report, please see Advising Services.

First Semester

Choose from one of the following. Students taking the Technical Design Track are advised to take Adobe Illustrator for Fashion:

Choose from one of the following courses. Students who choose the Social Media Track are advised to take Mobile Marketing. Students who choose the Retail Management Track are advised to take Retail Management:

Second Semester

2 credits

Choose from one of the following courses:

Third Semester (summer)

Fourth Semester

Choose from one of the following courses:

Fifth Semester

3 credits

Choose from one of the following courses:


After completing the Fashion Marketing program at Madison Area Technical College, you will be able to: 

  • Develop marketing strategies for use in the fashion industry.
  • Analyze business data/information to support decision-making.
  • Execute a visual merchandising plan.
  • Plan retail/fashion business activities to enhance customer experience.
  • Select textiles for appropriate end use in the fashion industry.
  • Demonstrate communication skills with customers, peers, supervisors and other stakeholders in the fashion industry.

Earning an associate degree in Fashion Marketing at Madison Area Technical College prepares you for work as a:

  • Buyer
  • Marketer
  • Merchandiser
  • Public Relations Representative 
  • Sales Representative 
  • Store Manager 
  • Store Operations Manager 
  • Store Owner 
  • Stylist 
  • Visual Merchandiser