School of Business and Applied Arts

Truax D3631
1701 Wright Street
Madison WI 53704

Office Hours:
Monday - Friday: 8 a.m - 4:30 p.m. 

CALL: (608) 246-6003 ext. 8
FAX: (608) 243-4754

Fashion Marketing

Associate Degree in Applied Science

Program number: 101044


The Fashion Marketing associate degree program at Madison College is a great choice if you have creative flair and an interest in the fashion business. You will have the opportunity to learn technical design, social media marketing and retailing.  

In MATC's Fashion Marketing program you will:

  • Develop and promote fashion products and services.
  • Apply marketing principles to various real-world businesses.
  • Have opportunities to study fashion markets.
  • Attend and participate in guest lectures, seminars, and the Embrace Fashion Show.
  • Learn from industry professionals.

The Fashion Marketing program works with area businesses, including: 

  • Brandi's Bridal
  • Buckle
  • Kohl's
  • Lands' End
  • Shopbop
  • Terese Zache Designs 
  • Zodica Perfumery

These companies employ many program graduates and often offer internships to MATC students.

Program Details

Students in the Fashion Marketing program can attend full or part-time.

Fashion Marketing classes may be offered at these Madison College campuses:

  • Madison - Truax

Explore financial aid eligibility for this program.

All courses for this program are offered online and in person.

Embrace Fashion Show Compilation Video 2017

Your advantages at Madison College

Participate in a student-run fashion show. This year's theme is global styling.

Embrace Fashion Show
November 16, 2018 | Truax Campus D1630 | 8 a.m.

Follow us on Facebook!


To Apply

View the admission requirements for application deadlines, materials and requirements.

  • Review the admission checklist to learn how to apply to a program or certificate at Madison College.
  • Attend an Academic Information Session to get started in the admission process.
  • Visit MATC to learn more about the Madison College experience including campus tours and program open houses.

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 


Contact the Enrollment Center at or (608) 246-6210.


Prospective program students, the information below reflects the basic requirements for students admitted for the 2018-2019 academic year. To learn more about Madison College, visit us.

Current program students (including newly admitted), go directly to your Degree Progress Report (also referred to as an Advising Report or Academic Requirements) to view:

  • Progress toward your specific requirements
  • Alternative (in lieu of) courses to meet specific requirements

If you have questions after reviewing your report, please see Advising Services.

First Semester

Second Semester

2 credits



3 credits

Third Semester (summer)

Fourth Semester



3 credits

Fifth Semester

3 credits

Recommended Electives


After completing the Fashion Marketing program at Madison Area Technical College, you will be able to: 

  • Develop marketing strategies for use in the fashion industry.
  • Analyze business data/information to support decision-making.
  • Execute a visual merchandising plan.
  • Plan retail/fashion business activities to enhance customer experience.
  • Select textiles for appropriate end use in the fashion industry.
  • Demonstrate communication skills with customers, peers, supervisors and other stakeholders in the fashion industry.

Earning an associate degree in Fashion Marketing at Madison Area Technical College prepares you for work as a:

  • Blogger
  • Buyer
  • Public Relations Representative 
  • Sales Representative 
  • Store Manager/Owner
  • Store Operations Manager 
  • Stylist 
  • Visual Merchandiser

Find jobs on Wisconsin TechConnect

Wisconsin Tech Connect Logo


Related Programs

Flexible Learning Options

Out-of-state students can complete the Fashion Marketing program completely online without paying out-of-state tuition.