Fashion Marketing

Associate Degree in Applied Science

Program number: 101044

Overview

The Fashion Marketing associate degree program at Madison College is a great choice if you have creative flair and an interest in the fashion business. You will have the opportunity to learn technical design, social media marketing and retailing.  

Black and white photo of models

In MATC's Fashion Marketing program you will:

  • Develop and promote fashion products and services.
  • Apply marketing principles to various real-world businesses.
  • Have opportunities to study fashion markets.
  • Attend and participate in guest lectures, and seminars.
  • Learn from industry professionals.
  • Participate in a student-run fashion show!

The Fashion Marketing program works with area businesses, including: 

  • Brandi's Bridal
  • Buckle
  • Kohl's
  • Lands' End
  • Shopbop
  • Terese Zache Designs 
  • Zodica Perfumery

These companies employ many program graduates and often offer internships to MATC students.

Program Details

Students in the Fashion Marketing program can attend full or part-time.

Fashion Marketing classes may be offered at these Madison College campuses:

  • Madison - Truax

Explore financial aid eligibility for this program.

All courses for this program are offered online and in person.

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Admission

To Apply

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 

Questions?

Contact Enrollment Services at EnrollmentServices@madisoncollege.edu or (608) 246-6210.

Curriculum

Prospective program students, the information below reflects the basic requirements for students admitted for the 2019-2020 academic year. To learn more about Madison College, visit us.

Current program students (including newly admitted), go directly to your Degree Progress Report (also referred to as an Advising Report or Academic Requirements) to view:

  • Progress toward your specific requirements
  • Alternative (in lieu of) courses to meet specific requirements

If you have questions after reviewing your report, please see Advising Services.

Outcomes

After completing the Fashion Marketing program at Madison Area Technical College, you will be able to: 

  • Develop marketing strategies for use in the fashion industry.
  • Analyze business data/information to support decision-making.
  • Execute a visual merchandising plan.
  • Plan retail/fashion business activities to enhance customer experience.
  • Select textiles for appropriate end use in the fashion industry.
  • Demonstrate communication skills with customers, peers, supervisors and other stakeholders in the fashion industry.
Careers

Earning an associate degree in Fashion Marketing at Madison Area Technical College prepares you for work as a:

  • Blogger
  • Buyer
  • Public Relations Representative 
  • Sales Representative 
  • Store Manager/Owner
  • Store Operations Manager 
  • Stylist 
  • Visual Merchandiser

Find open jobs in this industry on Wisconsin TechConnecttm

Wisconsin TechConnect Connecting Skills with Jobs

  • Estimated Program Cost
    # of Credits for Completion
    67
    Tuition
    $9145.50
    Materials/Supplemental Costs
    $1409.57
    Other Costs
    $0.00
    Total Estimated Program Costs:
    (book costs not included)
    $10555.07
  • Graduate Summary
    Graduate Report Summary Overview

    2016 2017 2018
    Number of Program Graduates 6 9 6
    Number of Surveys Sent 6 9 6
    Number of Surveys Returned 4 6 5
    Percent of Surveys Returned 66.70% 66.70% 83.30%
    Available for Employment 4 6 5
    Percent Available for Employment 100.00% 100.00% 100.00%
    Not in Labor Market 0 0 0
    Percent Not in Labor Market 0.00% 0.00% 0.00%
    Available for Employment

    2016 2017 2018
    Graduates Employed 4 6 5
    Percent of Graduates Employed 100.00% 100.00% 100.00%
    Employed in Related Occupation 3 4 5
    Percent Employed in Related Occupation 75.00% 66.70% 100.00%
    Employed in Unrelated Occupation 1 2 0
    Percent Employed in Unrelated Occupation 25.00% 33.30% 0.00%
    Employed - No Response 0 0 0
    Percent Employed - No Response 0.00% 0.00% 0.00%
    Seeking Employment 0 0 0
    Percent Seeking Employment 0.00% 0.00% 0.00%
    Reaction To Training at Madison College

    2016 2017 2018
    Student satisfaction Mean (Out of 4) 3.5 3.5 3.4
    Number of Satisfaction Responses 4 6 5
    Very Satisfied 2 3 4
    Percent Very Satisfied 50.00% 50.00% 80.00%
    Satisfied 2 3 0
    Percent Satisfied 50.00% 50.00% 0.00%
    Unsatisfied 0 0 0
    Percent Unsatisfied 0.00% 0.00% 0.00%
    Very Unsatisfied 0 0 1
    Percent Very Unsatisfied 0.00% 0.00% 20.00%
    Primary Reason for Attending Madison College

    2016 2017 2018
    Number of Primary Reason Responses 4 6 5
    Preparation for Getting a Job 3 3 3
    Percent Preparation for Getting a Job 75.00% 50.00% 60.00%
    Career Change 1 0 0
    Percent Career Change 25.00% 0.00% 0.00%
    Improvement of Existing Skills 0 1 1
    Percent Improvement of Existing Skills 0.00% 16.70% 20.00%
    Preparation for Further Education 0 0 0
    Percent Preparation for Further Education 0.00% 0.00% 0.00%
    Personal Interest 0 2 0
    Percent Personal Interest 0.00% 33.30% 0.00%
    Other 0 0 1
    Percent Other 0.00% 0.00% 20.00%
    When Employment was Obtained

    2016 2017 2018
    Number of When Employment Obtained Responses 4 6 5
    Before Enrollment 1 0 1
    Percent Before Enrollment 25.00% 0.00% 20.00%
    While Attending the College 1 3 1
    Percent While Attending the College 25.00% 50.00% 20.00%
    After Training at the College 2 3 3
    Percent After Training at the College 50.00% 50.00% 60.00%
    Location of Employment (related and unrelated)

    2016 2017 2018
    Number of Employment Location Responses 4 6 5
    In College District 3 5 4
    Percent In College District 75.00% 83.30% 80.00%
    In Wisconsin, Not in District 1 1 0
    Percent of In Wisconsin 25.00% 16.70% 0.00%
    Outside of Wisconsin 0 0 1
    Percent Outside Wisconsin 0.00% 0.00% 20.00%
    Employer Location Unknown 0 0 0
    Percent Location Unknown 0.00% 0.00% 0.00%
    Salary Trend
    Salary Trend 2016 2017 2018
    Full Time Employment (Related Job) Full Time Salary Count 2 2 3
    Average Monthly Wage $3,096 $2,533 $2,719
    Average Hourly Wage $18.00 $14.73 $15.81
    Average Work Hours per Week 40 42.5 42.5
    Part Time Employment (Related Job) Part Time Salary Count 1 2 1
    Average Hourly Wage $9.00 $9.25 $15.00
    Average Work Hours per Week 32 25 25
  • Graduate Employers
    Total Positions Open for academic year: 2018
    Wisconsin TechConnectTM Jobs* Madison Non-Madison
    Number of Full Time Positions Open 38 2
    Number of Part Time Positions Open 247 0
    Total Jobs 285 2
    Graduate Employers for academic year: 2018
    Employer(s) Job Title City** State*** Positions
    Janko Assets Management Administrative Assistant Schaumburg IL
    MD Group Manager DeForest
    Shopbop Customer Service Representative
    Shopbop Store Associate

    * - Wisconsin TechConnectTM jobs are posted through a statewide consortium operated and funded by all 16 of the technical colleges in Wisconsin.

    ** - Only cities outside of Madison will display.

    *** - Only states outside of Wisconsin will display.

    **** - If you have a position to post, please contact Career and Employment Services at techconnect@madisoncollege.edu

Resources

Related Programs

Flexible Learning Options

Out-of-state students can complete the Fashion Marketing program completely online without paying out-of-state tuition.