Madison College Aims To Increase Diversity at Campus Bookstore

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More than 20 area small businesses were showcased at the Madison College diversity vendor marketplace on on April 18 at the Truax campus.

Shoppers discovered clothing, candles, gift items, jewelry, art and more at the first-ever event.

It’s part of an effort to offer to the College and community diverse sets of experiences and products across a wide range of merchandise by featuring products from local minority, women, disabled, veteran, and LGBT+ businesses to be sold in the Madison College Bookstore.

"We hope to itemize products for sale in the bookstore as we continue to build partnerships with these vendors," says Kim Henderson, Madison College auxiliary services director. “This marketplace event will help us improve awareness of diversity and inclusion in the bookstore, promote diverse products to consumers, and bring fresh ideas that will appeal to other demographics.”

The goal is to expand the existing product lines and attract new consumers to the bookstore, Henderson says.

Madison College partnered on the event with the Black Chamber of Commerce, the Latino Chamber of Commerce, the Hmong Chamber of Commerce and the Center for Black Women.

The Madison College Bookstore is open to the public and sells branded apparel, accessories, gift items, and student supplies. Bookstore proceeds benefit students and the college community.