It’s all about the visual – and you already know you have an eye. The key is finding and telling a story. That’s what you’ll learn.
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Visual Communications
Program Number: 102061
Your Degree:
Associate Degree
Area of Study:
Arts, Design and Humanities
Delivery Method:
Some Online/Some In Person
Estimated Time to Complete:
68 Credits | Finish degree in 2 years
financial aid icon Financial Aid Available
transfer icon Program Transfers
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What You'll Pay
Use our Net Price Calculator to estimate your tuition costs.
Estimated Tuition


$9,754.60 Tuition
$1,063.66 Materials/Supplemental Costs
$1,250.00 Other Costs
  • Program Overview

    Visual Communications focuses on multimedia, video, and web page production with an emphasis on media design.

    As a student in the visual communications program, you will acquire skills in:

    • Pre-production and story boarding
    • Video production and editing
    • Location and studio lighting 
    • Audio production
    • Motion graphics, 3D, and compositing
    • Presentation design and instructional media
    • Web and interaction design
    • Media design 

    If you have a strong aptitude for problem-solving, storytelling, aesthetic judgment, and an interest in art as it interacts with technology, the Visual Communications program at Madison College is for you. Your Visual Communications instructors have knowledge and experience across this creative field and develop courses that combine traditional and new media technology. 

    Once admitted to the Visual Communications program, you may choose to earn an additional associate degree in Graphic Design or Web & Digital Media Design with only two more semesters of study.  

    Graduates of Madison College’s Visual Communication program will participate in our bi-annual employer-attended portfolio show and enter the job market with a professional portfolio showing prospective employers the skills and capabilities acquired at Madison Area Technical College.

    Program Details

    Students in the Visual Communications degree program at Madison College can attend full or part-time.

    Visual Communications classes may be offered at these Madison College campuses:

    • Madison - Truax
    Madison College Visual Communications Promo 2015
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    Graduates from Madison College's Visual Communications program find work throughout several large industries, including broadcast television, state agencies, entertainment, independent production companies, health care, and education.

    Prospective employers throughout Madison consider Madison College Visual Communications graduates top candidates. Associate degree graduates are ready for a range of professional positions in the field of visual communications, including:

    • Multimedia Design
    • Interactive Design
    • Webpage Design
    • Video Production
    • Computer Animation
    • Display Design
    • Media Design/Production
    • 3-D Design


  • Curriculum and Experience

    Prospective program students, the information below reflects the basic requirements for students admitted for the 2022-2023 academic year. To learn more about Madison College, visit us.

    Current and newly admitted program students, go directly to your Degree Progress Report to view:

    • Progress toward your specific requirements
    • Alternative (in lieu of) courses to meet specific requirements

    If you have questions after reviewing your degree progress report (advisement report), please see Advising Services.

    First Semester
    3 credits
    3 credits
    2 credits
    1 credit
    3 credits
    3 credits
    Second Semester
    2 credits
    3 credits
    3 credits
    3 credits
    3 credits
    3 credits
    Third Semester
    3 credits
    3 credits
    2 credits
    3 credits
    3 credits
    Fourth Semester
    3 credits
    3 credits
    2 credits
    1 credit
    3 credits
    3 credits
    Elective - See below for recommended elective options
    2 credits
    Recommended Electives
    1 credit
    3 credits
    3 credits
    3 credits
    3 credits
    3 credits
    Recommended electives also include the Honors Courses: 10206801 and 10206901
    2-3 credits
  • Admission

    To Apply

    Earning a degree is a great way to advance your career development opportunities, so apply today!
    International students who wish to apply for, maintain, or transfer their F-1 student visa status to Madison College are required to complete the International Admission Process.

    Application Dates

    Spring 2023

    • Application open
    • Application completion deadline is January 15, 2023

    Summer 2023

    • Application open
    • Application completion deadline is June 15, 2023

    Fall 2023

    • Application open
    • Application completion deadline is August 31, 2023

    Spring 2024

    • Application opens on February 1, 2023
    • Application completion deadline is January 15, 2024

    Admission Requirements

    All materials must be submitted by the application deadline.

    1. Admission Application

    The online application allows you to save your work as you complete it and ensures fast, secure delivery to our office.

    2. Education Completion

    Students must submit official transcripts for one of the following:

    • High school (current high school seniors may submit an in-progress transcript)
    • GED/HSED transcript
    • College transcript(s) showing completion of an associate degree or higher
      • Note: Effective with the 2023-2024 year, this may be fulfilled with at least 30 credits completed with a minimum GPA of 2.0

    All high school and/or college transcripts are recommended to be submitted for Credit for Prior Learning evaluation.

    Additional Notes

    • Class capacity is limited and is available on a first come, first served basis.
    • Course prerequisites differ from admission requirements; admission into a program does not guarantee eligibility to enroll in courses or success in the program. Refer to program curriculum for details.

    After Acceptance

    Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at Madison College. 


    Contact the Enrollment Center at or 608.246.6210.

  • Transfer Opportunities

    Wisconsin Private Schools

    Student who earn an Associate Degree from Madison College can transfer a minimum of 60 credits and a maximum of 72 credits to Lakeland College to be applied to the requirements of the Bachelor of Arts or Bachelor of Sciences degree.
    Students who complete the visual communications program can transfer up to 64 credits toward the Bachelor of Science in Business Management and Leadership offered through the College of Adult and Graduate Studies.

    Out-of-State Schools

    Students who complete any associate degree at Madison Area Technical College will have no additional general education core curriculum requirements to meet but must satisfy the Kirkpatrick Signature Series requirement. This applies to students who are pursuing a bachelors of arts, bachelors of science or bachelors of fine arts at Bellevue University.
  • Career Outcomes

    After completing the Visual Communications associate degree program at Madison Area Technical College, you will be able to:

    • Apply the principles of design and storytelling to develop media products and services.
    • Demonstrate proficiency in the use of media software, tools and technology.
    • Implement creative solutions from concept through completion.
    • Communicate creative rationale in formal and informal settings.
    • Implement project management skills to meet customer and market demands.
    • Apply effective and ethical business practices.
    • Graduate Summary

      Graduate Report Summary Overview

      Number of Program Graduates101111
      Number of Surveys Sent101111
      Number of Surveys Returned397
      Percent of Surveys Returned30.00%81.80%63.60%
      Available for Employment396
      Percent Available for Employment100.00%100.00%85.70%
      Not in Labor Market001
      Percent Not in Labor Market0.00%0.00%14.30%
      Available for Employment

      Graduates Employed234
      Percent of Graduates Employed66.70%33.30%66.70%
      Employed in Related Occupation113
      Percent Employed in Related Occupation50.00%33.30%75.00%
      Employed in Unrelated Occupation121
      Percent Employed in Unrelated Occupation50.00%66.70%25.00%
      Employed - No Response000
      Percent Employed - No Response0.00%0.00%0.00%
      Seeking Employment162
      Percent Seeking Employment33.30%66.70%33.30%
      Reaction To Training at Madison College

      Student satisfaction Mean (Out of 4)3.733
      Number of Satisfaction Responses397
      Very Satisfied (4)201
      Percent Very Satisfied66.70%0.00%14.30%
      Satisfied (3)195
      Percent Satisfied33.30%100.00%71.40%
      Unsatisfied (2)001
      Percent Unsatisfied0.00%0.00%14.30%
      Very Unsatisfed (1)000
      Percent Very Unsatisfied0.00%0.00%0.00%
      Primary Reason for Attending Madison College

      Number of Primary Reason Responses397
      Preparation for Getting a Job172
      Percent Preparation for Getting a Job33.30%77.80%28.60%
      Career Change122
      Percent Career Change33.30%22.20%28.60%
      Improvement of Existing Skills001
      Percent Improvement of Existing Skills0.00%0.00%14.30%
      Preparation for Further Education000
      Percent Preparation for Further Education0.00%0.00%0.00%
      Personal Interest102
      Percent Personal Interest33.30%0.00%28.60%
      Percent Other0.00%0.00%0.00%
      When Employment was Obtained

      Number of When Employment Obtained Responses234
      Before Enrollment002
      Percent Before Enrollment0.00%0.00%50.00%
      While Attending the College220
      Percent While Attending the College100.00%66.70%0.00%
      After Training at the College012
      Percent After Training at the College0.00%33.30%50.00%
      Location of Employment (related and unrelated)

      Number of Employment Location Responses234
      In College District222
      Percent In College District100.00%66.70%50.00%
      In Wisconsin, Not in District012
      Percent of In Wisconsin0.00%33.30%50.00%
      Outside of Wisconsin000
      Percent Outside Wisconsin0.00%0.00%0.00%
      Employer Location Unknown000
      Percent Location Unknown0.00%0.00%0.00%
      Salary Trend
      Salary Trend201920202021
      Full Time Employment (Related Job)Full Time Salary Count112
      Average Monthly Wage$2,752$3,612$3,560
      Average Hourly Wage$16.00$21.00$20.70
      Average Work Hours per Week404043.5
      Part Time Employment (Related Job)Part Time Salary Count1
      Average Hourly Wage$30.00
      Average Work Hours per Week25
    • Graduate Employers

      Graduate Employers for academic year: 2021
      Employer(s)Job TitleCity*State**Positions
      Cheramy CreativeLead Graphic & Web DesignerMcFarland
      Forte Films & StillsLead VideographerMilwaukee
      MenardsVideographerEau Claire

      * - Only cities outside of Madison will display.

      ** - Only states outside of Wisconsin will display.

      *** - If you have a position to post, please contact Career and Employment Services at

Ready to get started?
Your first step is to apply to Madison College. It's easy and free to apply, so get started today!
Contact the School of Business and Applied Arts

Madison Truax Campus
Main Building, D3631

1701 Wright Street
Madison, Wisconsin 53704
608.246.6003 (Ext. 8)


Summer Service Hours

  • Monday – Wednesday: 9 am - 3 pm In-Person, 8 am - 4 pm Virtual
  • Thursday: 8 am - 4 pm Virtual Only
  • Friday: 8 am - 12 pm Virtual Only