Marketing-Social Media


Recent Graduates

There are 33 recent graduates of this Madison College program.


Student Satisfaction

99% of our recent graduates report they are satisfied with their Madison College education.


Annual Salary

Our recent graduates of this program reported an average starting salary of $55,080.

Technical Diploma

Program Number: 301043

Credits: 12

Area of Study: Business

Delivery Method:
Some Online / Some In Person*

Estimated Program Cost:

Tuition - $1,666.80
Materials/Supplemental Costs
Other Costs
Total Estimated Program Costs*:

The Marketing-Social Media technical diploma program at Madison College will help marketers get a leading edge on their organizations social media strategy. This diploma is designed for communications and marketing professionals who engage with their target market on a variety of social media channels. You will learn social media principles, how to develop an integrated marketing campaign incorporating traditional and digital channels, SEO techniques, web considerations for marketers, and the latest in mobile marketing techniques. 

Program Details

Students in MATC's Marketing-Social Media diploma program can attend full or part time.

Marketing - Social Media diploma classes may be offered at these Madison College campuses:

  • Madison - Truax

Explore financial aid eligibility for this program.


To Apply

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 


Contact the Enrollment Center at or (608) 246-6210.


The courses listed below outline the requirements for completion for students officially admitted in the 2021-2022 academic year. Requirements for completion may vary depending on the semester in which a student is admitted or may be completed by other equivalent courses. Current/continuing students should consult their Academic Requirements report available through their student account for specific requirements and equivalent courses.


There are currently no Transfer Partnerships for this program. Review our Transfer Opportunities page for information on all Madison College transfer options.


Madison College Marketing-Social Media diploma holders are ready for a range of professional positions as:

  • Social Networking Media Specialist
  • Media Strategist/Planner

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  • Graduate Summary
    Graduate Report Summary Overview

    Number of Program Graduates2233
    Number of Surveys Sent2033
    Number of Surveys Returned1527
    Percent of Surveys Returned75.00%81.80%
    Available for Employment811
    Percent Available for Employment53.30%40.70%
    Not in Labor Market716
    Percent Not in Labor Market46.70%59.30%
    Available for Employment

    Graduates Employed810
    Percent of Graduates Employed100.00%90.90%
    Employed in Related Occupation44
    Percent Employed in Related Occupation50.00%40.00%
    Employed in Unrelated Occupation46
    Percent Employed in Unrelated Occupation50.00%60.00%
    Employed - No Response00
    Percent Employed - No Response0.00%0.00%
    Seeking Employment01
    Percent Seeking Employment0.00%9.10%
    Reaction To Training at Madison College

    Student satisfaction Mean (Out of 4)3.43.5
    Number of Satisfaction Responses913
    Very Satisfied (4)47
    Percent Very Satisfied44.40%53.80%
    Satisfied (3)56
    Percent Satisfied55.60%46.20%
    Unsatisfied (2)00
    Percent Unsatisfied0.00%0.00%
    Very Unsatisfed (1)00
    Percent Very Unsatisfied0.00%0.00%
    Primary Reason for Attending Madison College

    Number of Primary Reason Responses1527
    Preparation for Getting a Job44
    Percent Preparation for Getting a Job26.70%14.80%
    Career Change01
    Percent Career Change0.00%3.70%
    Improvement of Existing Skills24
    Percent Improvement of Existing Skills13.30%14.80%
    Preparation for Further Education617
    Percent Preparation for Further Education40.00%63.00%
    Personal Interest21
    Percent Personal Interest13.30%3.70%
    Percent Other6.70%0.00%
    When Employment was Obtained

    Number of When Employment Obtained Responses710
    Before Enrollment32
    Percent Before Enrollment42.90%20.00%
    While Attending the College27
    Percent While Attending the College28.60%70.00%
    After Training at the College21
    Percent After Training at the College28.60%10.00%
    Location of Employment (related and unrelated)

    Number of Employment Location Responses810
    In College District510
    Percent In College District62.50%100.00%
    In Wisconsin, Not in District20
    Percent of In Wisconsin25.00%0.00%
    Outside of Wisconsin10
    Percent Outside Wisconsin12.50%0.00%
    Employer Location Unknown00
    Percent Location Unknown0.00%0.00%
    Salary Trend
    Salary Trend20182019
    Full Time Employment (Related Job)Full Time Salary Count42
    Average Monthly Wage$3,899 $4,590
    Average Hourly Wage$22.67 $26.68
    Average Work Hours per Week43.837.5
    Part Time Employment (Related Job)Part Time Salary Count2
    Average Hourly Wage$11.00
    Average Work Hours per Week16
  • Graduate Employers
    Graduate Employers for academic year: 2019
    Employer(s) Job Title City* State** Positions
    Cream City Marketing Marketing Intern Lake Mills
    Diesel Forward Marketing Multimedia Windsor
    Special Olympics Wisconsin Marketing Specialist
    Wisconsin Reinsurance Corporation Marketing Manager

    * - Only cities outside of Madison will display.

    ** - Only states outside of Wisconsin will display.

    *** - If you have a position to post, please contact Career and Employment Services at

Related Programs 

Flexible Learning Options

Out-of-state students can complete the Marketing - Social Media program completely online without paying out-of-state tuition.