Marketing-Social Media

Technical Diploma

Program number: 301043

Credits: 12

Area of Study: Business

Estimated Program Cost:

Tuition - $1,638.00
Materials/Supplemental Costs
Other Costs
Total Estimated Program Costs*:

The Marketing-Social Media technical diploma program at Madison College will help marketers get a leading edge on their organizations social media strategy. This diploma is designed for communications and marketing professionals who engage with their target market on a variety of social media channels. You will learn social media principles, how to develop an integrated marketing campaign incorporating traditional and digital channels, SEO techniques, web considerations for marketers, and the latest in mobile marketing techniques. 

Program Details

Students in MATC's Marketing-Social Media diploma program can attend full or part time.

Marketing - Social Media diploma classes may be offered at these Madison College campuses:

  • Madison - Truax

Explore financial aid eligibility for this program.

All courses for this program are offered online and in person.


To Apply

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 


Contact the Enrollment Center at or (608) 246-6210.


The courses listed below outline the requirements for completion for students officially admitted in the 2020-2021 academic year. Requirements for completion may vary depending on the semester in which a student is admitted or may be completed by other equivalent courses. Current/continuing students should consult their Academic Requirements report available through their student account for specific requirements and equivalent courses.


There are currently no Transfer Partnerships for this program. Review our Transfer Opportunities page for information on all Madison College transfer options.


Madison College Marketing-Social Media diploma holders are ready for a range of professional positions as:

  • Social Networking Media Specialist
  • Media Strategist/Planner

Find open jobs in this industry on Wisconsin TechConnecttm

Wisconsin TechConnect Connecting Skills with Jobs

  • Graduate Summary
    Graduate Report Summary Overview

    Number of Program Graduates 22
    Number of Surveys Sent 20
    Number of Surveys Returned 15
    Percent of Surveys Returned 75.00%
    Available for Employment 8
    Percent Available for Employment 88.90%
    Not in Labor Market 7
    Percent Not in Labor Market 77.80%
    Available for Employment

    Graduates Employed 8
    Percent of Graduates Employed 100.00%
    Employed in Related Occupation 4
    Percent Employed in Related Occupation 50.00%
    Employed in Unrelated Occupation 4
    Percent Employed in Unrelated Occupation 50.00%
    Employed - No Response 0
    Percent Employed - No Response 0.00%
    Seeking Employment 0
    Percent Seeking Employment 0.00%
    Reaction To Training at Madison College

    Student satisfaction Mean (Out of 4) 3.4 0 0
    Number of Satisfaction Responses 9
    Very Satisfied 4
    Percent Very Satisfied 44.40%
    Satisfied 5
    Percent Satisfied 55.60%
    Unsatisfied 0
    Percent Unsatisfied 0.00%
    Very Unsatisfied 0
    Percent Very Unsatisfied 0.00%
    Primary Reason for Attending Madison College

    Number of Primary Reason Responses 15
    Preparation for Getting a Job 4
    Percent Preparation for Getting a Job 26.70%
    Career Change 0
    Percent Career Change 0.00%
    Improvement of Existing Skills 2
    Percent Improvement of Existing Skills 13.30%
    Preparation for Further Education 6
    Percent Preparation for Further Education 40.00%
    Personal Interest 2
    Percent Personal Interest 13.30%
    Other 1
    Percent Other 6.70%
    When Employment was Obtained

    Number of When Employment Obtained Responses 7
    Before Enrollment 3
    Percent Before Enrollment 42.90%
    While Attending the College 2
    Percent While Attending the College 28.60%
    After Training at the College 2
    Percent After Training at the College 28.60%
    Location of Employment (related and unrelated)

    Number of Employment Location Responses 8
    In College District 5
    Percent In College District 62.50%
    In Wisconsin, Not in District 2
    Percent of In Wisconsin 25.00%
    Outside of Wisconsin 1
    Percent Outside Wisconsin 12.50%
    Employer Location Unknown 0
    Percent Location Unknown 0.00%
    Salary Trend
    Salary Trend 2018
    Full Time Employment (Related Job) Full Time Salary Count 4
    Average Monthly Wage $3,899
    Average Hourly Wage $22.67
    Average Work Hours per Week 43.8
    Part Time Employment (Related Job) Part Time Salary Count
    Average Hourly Wage
    Average Work Hours per Week
  • Graduate Employers
    Total Positions Open for academic year: 2018
    Wisconsin TechConnectTM Jobs* Madison Non-Madison
    Number of Full Time Positions Open 4 1
    Number of Part Time Positions Open 17 0
    Total Jobs 21 1
    Graduate Employers for academic year: 2018
    Employer(s) Job Title City** State*** Positions
    Home Advisor Online Marketing Consultant Indianapolis IN
    Tradehome Shoes Manager La Crosse
    Verona Woods Front House Manager Verona
    Wisconsin Interactive Network Creative Designer

    * - Wisconsin TechConnectTM jobs are posted through a statewide consortium operated and funded by all 16 of the technical colleges in Wisconsin.

    ** - Only cities outside of Madison will display.

    *** - Only states outside of Wisconsin will display.

    **** - If you have a position to post, please contact Career and Employment Services at


Related Programs 

Flexible Learning Options

Out-of-state students can complete the Marketing - Social Media program completely online without paying out-of-state tuition.