School of Business and Applied Arts

Truax D3631
1701 Wright Street
Madison WI 53704

CALL: (608) 246-6003 ext. 8
FAX: (608) 243-4754

Visual Communications

Associate Degree in Applied Arts

Program number: 102061


MATC's Visual Communications associate degree program focuses on multimedia, video and web page production with an emphasis on media design.

As a student in the visual communications program, you will acquire skills in:

  • Pre-production and storyboarding
  • Video production, lighting and editing
  • Audio production
  • Motion graphics, 3D and compositing
  • Presentation design and instructional media
  • Web and interaction design
  • Media design 

If you have a strong aptitude for problem solving, storytelling, aesthetic judgment, and an interest in art as it interacts with technology, the Visual Communications program at Madison College is for you.

Program Details

Visual Communications is on a career pathway that includes this associate degree, a web design certificate and a video production certificate. All will prepare you for a good job and with the associate degree, you can transfer to another college to earn your bachelor’s degree. Learn at your own pace and increase your earning potential with credentials that keep you moving on your career path.

Students in the Visual Communications degree program at Madison College can attend full or part time.

Visual Communications classes may be offered at these Madison College campuses:

  • Madison - Truax

Explore financial aid eligibility for this program.

Some of the courses for this program may be available online.

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To Apply

View the admission requirements for application deadlines, materials, and requirements.

  • Review the admission checklist to learn how to apply to a program or certificate at Madison College.
  • Attend an Academic Information Session to get started in the admission process.
  • Visit MATC to learn more about the Madison College experience including campus tours and program open houses.

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 


Contact the Enrollment Center at or (608) 246-6210.


The courses listed below outline the requirements for completion for students officially admitted in the 2017-2018 academic year. Requirements for completion may vary depending on the semester in which a student is admitted or may be completed by other equivalent courses. Current/continuing students should consult their Academic Requirements report available through their student account for specific requirements and equivalent courses.

First Semester

Second Semester

Third Semester

Fourth Semester


After completing the Visual Communications associate degree program at Madison Area Technical College, you will be able to:

  • Incorporate traditional/fundamental design skills and concepts including drawing, perspective, color and layout in the creation of visual media.
  • Incorporate new media skills including digital design concepts, digital video, animation, web and interactive in the creation of visual media.
  • Apply basic operation skills for computers.
  • Choose appropriate media technologies to effectively plan, manage time and resources and produce digital media projects.
  • Work effectively as a team member demonstrating dependability, flexibility, communication and management skills.
  • Develop critical thinking and self-motivated learning abilities to expand professional growth skills.
  • Prepare for working in a professional environment as an entry-level employee.

Graduates from Madison College's Visual Communications program find work throughout several large industries including broadcast television, state agencies, entertainment, independent production companies, health care and education.

Prospective employers throughout Madison consider Madison College Visual Communications graduates top candidates. Associate degree graduates are ready for a range of professional positions in the field of visual communications including:

  • Multimedia Design
  • Interactive Design
  • Webpage Design
  • Video Production
  • Computer Animation
  • Display Design
  • Media Design/Production
  • 3-D Design