Visual Communications

Associate Degree

Program number: 102061

Credits: 65

Area of Study: Arts, Design and Humanities

Financial Aid Available

Estimated Program Cost:

Tuition - $8,872.50
Materials/Supplemental Costs
Other Costs
Total Estimated Program Costs*:

Madison Area Technical College’s Visual Communications Associate Degree Program focuses on multimedia, video and web page production with an emphasis on media design.

As a student in the visual communications program, you will acquire skills in:

  • Pre-production and storyboarding
  • Video production and editing
  • Location and studio lighting 
  • Audio production
  • Motion graphics, 3D and compositing
  • Presentation design and instructional media
  • Web and interaction design
  • Media design 

If you have a strong aptitude for problem-solving, storytelling, aesthetic judgment, and an interest in art as it interacts with technology, the Visual Communications program at Madison College is for you. Your Visual Communications instructors have knowledge and experience across this creative field and develop courses that combine traditional and new media technology. 

Once admitted to the Visual Communications program, you may choose to earn an additional associate degree in Graphic Design or Web & Digital Media Design with only two more semesters of study. Attend an Advising, Application, Information & More (AAIM) Session to learn how. 

Graduates of Madison College’s Visual Communication program will participate in our bi-annual employer-attended portfolio show and enter the job market with a professional portfolio showing prospective employers the skills and capabilities acquired at Madison Area Technical College.

Program Details

Students in the Visual Communications degree program at Madison College can attend full or part time.

Visual Communications classes may be offered at these Madison College campuses:

  • Madison - Truax

Explore financial aid eligibility for this program.

All courses for this program are offered only in person.

Madison College Visual Communications Promo 2015

Follow us on social media!


To Apply

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 


Contact Enrollment Services at or (608) 246-6210.


Prospective program students, the information below reflects the basic requirements for students admitted for the 2020-2021 academic year. To learn more about Madison College, visit us.

Current program students (including newly admitted), go directly to your Degree Progress Report (also referred to as an Advising Report or Academic Requirements) to view:

  • Progress toward your specific requirements
  • Alternative (in lieu of) courses to meet specific requirements

If you have questions after reviewing your report, please see Advising Services.


Madison College has the following Transfer Partnerships for this program. Review the list and identify the right college or university to earn your bachelor’s degree. 

After you identify your best transfer options, review the steps to transfer, attend transfer events, and meet with your program advisor every semester to keep your transfer plans on track.

Wisconsin Schools

Students who complete any associate degree at Madison Area Technical College will have no additional general education core curriculum requirements to meet but must satisfy the Kirkpatrick Signature Series requirement. This applies to students who are pursuing a bachelors of arts, bachelors of science or bachelors of fine arts at Bellevue University.
Student who earn an Associate Degree from Madison College can transfer a minimum of 60 credits and a maximum of 72 credits to Lakeland College to be applied to the requirements of the Bachelor of Arts or Bachelor of Sciences degree.
Students who complete the visual communications program can transfer up to 64 credits toward the Bachelor of Science in Business Management and Leadership offered through the College of Adult and Graduate Studies.

Non-Wisconsin Schools

Students who complete any associate degree at Madison Area Technical College will have no additional general education core curriculum requirements to meet but must satisfy the Kirkpatrick Signature Series requirement. This applies to students who are pursuing a bachelors of arts, bachelors of science or bachelors of fine arts at Bellevue University.

After completing the Visual Communications associate degree program at Madison Area Technical College, you will be able to:

  • Apply the principles of design and storytelling to develop media products and services.
  • Demonstrate proficiency in the use of media software, tools and technology.
  • Implement creative solutions from concept through completion.
  • Communicate creative rationale in formal and informal settings.
  • Implement project management skills to meet customer and market demands.
  • Apply effective and ethical business practices.

Graduates from Madison College's Visual Communications program find work throughout several large industries including broadcast television, state agencies, entertainment, independent production companies, health care and education.

Prospective employers throughout Madison consider Madison College Visual Communications graduates top candidates. Associate degree graduates are ready for a range of professional positions in the field of visual communications including:

  • Multimedia Design
  • Interactive Design
  • Webpage Design
  • Video Production
  • Computer Animation
  • Display Design
  • Media Design/Production
  • 3-D Design


Find open jobs in this industry on Wisconsin TechConnecttm

Wisconsin TechConnect Connecting Skills with Jobs

  • Graduate Summary
    Graduate Report Summary Overview

    2016 2017 2018
    Number of Program Graduates 13 16 14
    Number of Surveys Sent 13 16 14
    Number of Surveys Returned 13 10 8
    Percent of Surveys Returned 100.00% 62.50% 57.10%
    Available for Employment 12 10 8
    Percent Available for Employment 92.30% 100.00% 100.00%
    Not in Labor Market 1 0 0
    Percent Not in Labor Market 7.70% 0.00% 0.00%
    Available for Employment

    2016 2017 2018
    Graduates Employed 11 10 6
    Percent of Graduates Employed 91.70% 100.00% 75.00%
    Employed in Related Occupation 7 5 2
    Percent Employed in Related Occupation 63.60% 50.00% 33.30%
    Employed in Unrelated Occupation 3 5 4
    Percent Employed in Unrelated Occupation 27.30% 50.00% 66.70%
    Employed - No Response 1 0 0
    Percent Employed - No Response 9.10% 0.00% 0.00%
    Seeking Employment 1 0 2
    Percent Seeking Employment 8.30% 0.00% 25.00%
    Reaction To Training at Madison College

    2016 2017 2018
    Student satisfaction Mean (Out of 4) 3.2 3.5 3.4
    Number of Satisfaction Responses 13 10 8
    Very Satisfied 4 5 3
    Percent Very Satisfied 30.80% 50.00% 37.50%
    Satisfied 8 5 5
    Percent Satisfied 61.50% 50.00% 62.50%
    Unsatisfied 0 0 0
    Percent Unsatisfied 0.00% 0.00% 0.00%
    Very Unsatisfied 1 0 0
    Percent Very Unsatisfied 7.70% 0.00% 0.00%
    Primary Reason for Attending Madison College

    2016 2017 2018
    Number of Primary Reason Responses 13 10 8
    Preparation for Getting a Job 6 9 4
    Percent Preparation for Getting a Job 46.20% 90.00% 50.00%
    Career Change 5 1 2
    Percent Career Change 38.50% 10.00% 25.00%
    Improvement of Existing Skills 0 0 1
    Percent Improvement of Existing Skills 0.00% 0.00% 12.50%
    Preparation for Further Education 1 0 0
    Percent Preparation for Further Education 7.70% 0.00% 0.00%
    Personal Interest 1 0 1
    Percent Personal Interest 7.70% 0.00% 12.50%
    Other 0 0 0
    Percent Other 0.00% 0.00% 0.00%
    When Employment was Obtained

    2016 2017 2018
    Number of When Employment Obtained Responses 10 10 5
    Before Enrollment 1 1 1
    Percent Before Enrollment 10.00% 10.00% 20.00%
    While Attending the College 3 4 2
    Percent While Attending the College 30.00% 40.00% 40.00%
    After Training at the College 6 5 2
    Percent After Training at the College 60.00% 50.00% 40.00%
    Location of Employment (related and unrelated)

    2016 2017 2018
    Number of Employment Location Responses 11 10 6
    In College District 8 8 5
    Percent In College District 72.70% 80.00% 83.30%
    In Wisconsin, Not in District 1 0 1
    Percent of In Wisconsin 9.10% 0.00% 16.70%
    Outside of Wisconsin 0 2 0
    Percent Outside Wisconsin 0.00% 20.00% 0.00%
    Employer Location Unknown 2 0 0
    Percent Location Unknown 18.20% 0.00% 0.00%
    Salary Trend
    Salary Trend 2016 2017 2018
    Full Time Employment (Related Job) Full Time Salary Count 6 3 1
    Average Monthly Wage $5,230 $2,452 $2,894
    Average Hourly Wage $30.41 $14.26 $16.83
    Average Work Hours per Week 40 46.7 40
    Part Time Employment (Related Job) Part Time Salary Count 2 1
    Average Hourly Wage $6.76 $25.00
    Average Work Hours per Week 31 30
  • Graduate Employers
    Total Positions Open for academic year: 2018
    Wisconsin TechConnectTM Jobs* Madison Non-Madison
    Number of Full Time Positions Open 16 10
    Number of Part Time Positions Open 17 6
    Total Jobs 33 16
    Graduate Employers for academic year: 2018
    Employer(s) Job Title City** State*** Positions
    Convergent Science Motion Graphics Designer/Video Editor
    Wittman Media LLC Freelancer/Business Owner Burnett

    * - Wisconsin TechConnectTM jobs are posted through a statewide consortium operated and funded by all 16 of the technical colleges in Wisconsin.

    ** - Only cities outside of Madison will display.

    *** - Only states outside of Wisconsin will display.

    **** - If you have a position to post, please contact Career and Employment Services at