Visual Communications


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Associate Degree

Program Number: 102061

Credits: 68

Area of Study: Arts, Design and Humanities

Delivery Method:
Some Online / Some In Person*

Financial Aid Available

Estimated Program Cost:

Tuition - $9,588.00
Materials/Supplemental Costs
Other Costs
Total Estimated Program Costs*:

Madison Area Technical College’s Visual Communications Associate Degree Program focuses on multimedia, video and web page production with an emphasis on media design.

As a student in the visual communications program, you will acquire skills in:

  • Pre-production and storyboarding
  • Video production and editing
  • Location and studio lighting 
  • Audio production
  • Motion graphics, 3D and compositing
  • Presentation design and instructional media
  • Web and interaction design
  • Media design 

If you have a strong aptitude for problem-solving, storytelling, aesthetic judgment, and an interest in art as it interacts with technology, the Visual Communications program at Madison College is for you. Your Visual Communications instructors have knowledge and experience across this creative field and develop courses that combine traditional and new media technology. 

Once admitted to the Visual Communications program, you may choose to earn an additional associate degree in Graphic Design or Web & Digital Media Design with only two more semesters of study. Attend an Advising, Application, Information & More (AAIM) Session to learn how. 

Graduates of Madison College’s Visual Communication program will participate in our bi-annual employer-attended portfolio show and enter the job market with a professional portfolio showing prospective employers the skills and capabilities acquired at Madison Area Technical College.

Program Details

Students in the Visual Communications degree program at Madison College can attend full or part time.

Visual Communications classes may be offered at these Madison College campuses:

  • Madison - Truax

Explore financial aid eligibility for this program.

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To Apply

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 


Contact Enrollment Services at or (608) 246-6210.


Prospective program students, the information below reflects the basic requirements for students admitted for the 2021-2022 academic year. To learn more about Madison College, visit us.

Current program students (including newly admitted), go directly to your Degree Progress Report (also referred to as an Advising Report or Academic Requirements) to view:

  • Progress toward your specific requirements
  • Alternative (in lieu of) courses to meet specific requirements

If you have questions after reviewing your report, please see Advising Services.


Madison College has the following Transfer Partnerships for this program. Review the list and identify the right college or university to earn your bachelor’s degree. 

After you identify your best transfer options, review the steps to transfer, attend transfer events, and meet with your program advisor every semester to keep your transfer plans on track.

Wisconsin Schools

Students who complete any associate degree at Madison Area Technical College will have no additional general education core curriculum requirements to meet but must satisfy the Kirkpatrick Signature Series requirement. This applies to students who are pursuing a bachelors of arts, bachelors of science or bachelors of fine arts at Bellevue University.
Student who earn an Associate Degree from Madison College can transfer a minimum of 60 credits and a maximum of 72 credits to Lakeland College to be applied to the requirements of the Bachelor of Arts or Bachelor of Sciences degree.
Students who complete the visual communications program can transfer up to 64 credits toward the Bachelor of Science in Business Management and Leadership offered through the College of Adult and Graduate Studies.

Non-Wisconsin Schools

Students who complete any associate degree at Madison Area Technical College will have no additional general education core curriculum requirements to meet but must satisfy the Kirkpatrick Signature Series requirement. This applies to students who are pursuing a bachelors of arts, bachelors of science or bachelors of fine arts at Bellevue University.

After completing the Visual Communications associate degree program at Madison Area Technical College, you will be able to:

  • Apply the principles of design and storytelling to develop media products and services.
  • Demonstrate proficiency in the use of media software, tools and technology.
  • Implement creative solutions from concept through completion.
  • Communicate creative rationale in formal and informal settings.
  • Implement project management skills to meet customer and market demands.
  • Apply effective and ethical business practices.

Graduates from Madison College's Visual Communications program find work throughout several large industries including broadcast television, state agencies, entertainment, independent production companies, health care and education.

Prospective employers throughout Madison consider Madison College Visual Communications graduates top candidates. Associate degree graduates are ready for a range of professional positions in the field of visual communications including:

  • Multimedia Design
  • Interactive Design
  • Webpage Design
  • Video Production
  • Computer Animation
  • Display Design
  • Media Design/Production
  • 3-D Design


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  • Graduate Summary
    Graduate Report Summary Overview

    Number of Program Graduates141011
    Number of Surveys Sent141011
    Number of Surveys Returned839
    Percent of Surveys Returned57.1%30.0%81.8%
    Available for Employment839
    Percent Available for Employment100.0%100.0%100.0%
    Not in Labor Market000
    Percent Not in Labor Market0.0%0.0%0.0%
    Available for Employment

    Graduates Employed623
    Percent of Graduates Employed75.0%66.7%33.3%
    Employed in Related Occupation211
    Percent Employed in Related Occupation33.3%50.0%33.3%
    Employed in Unrelated Occupation412
    Percent Employed in Unrelated Occupation66.7%50.0%66.7%
    Employed - No Response000
    Percent Employed - No Response0.0%0.0%0.0%
    Seeking Employment216
    Percent Seeking Employment25.0%33.3%66.7%
    Reaction To Training at Madison College

    Student satisfaction Mean (Out of 4)3.43.73
    Number of Satisfaction Responses839
    Very Satisfied (4)320
    Percent Very Satisfied37.5%66.7%0.0%
    Satisfied (3)519
    Percent Satisfied62.5%33.3%100.0%
    Unsatisfied (2)000
    Percent Unsatisfied0.0%0.0%0.0%
    Very Unsatisfed (1)000
    Percent Very Unsatisfied0.0%0.0%0.0%
    Primary Reason for Attending Madison College

    Number of Primary Reason Responses839
    Preparation for Getting a Job417
    Percent Preparation for Getting a Job50.0%33.3%77.8%
    Career Change212
    Percent Career Change25.0%33.3%22.2%
    Improvement of Existing Skills100
    Percent Improvement of Existing Skills12.5%0.0%0.0%
    Preparation for Further Education000
    Percent Preparation for Further Education0.0%0.0%0.0%
    Personal Interest110
    Percent Personal Interest12.5%33.3%0.0%
    Percent Other0.0%0.0%0.0%
    When Employment was Obtained

    Number of When Employment Obtained Responses523
    Before Enrollment100
    Percent Before Enrollment20.0%0.0%0.0%
    While Attending the College222
    Percent While Attending the College40.0%100.0%66.7%
    After Training at the College201
    Percent After Training at the College40.0%0.0%33.3%
    Location of Employment (related and unrelated)

    Number of Employment Location Responses623
    In College District522
    Percent In College District83.3%100.0%66.7%
    In Wisconsin, Not in District101
    Percent of In Wisconsin16.7%0.0%33.3%
    Outside of Wisconsin000
    Percent Outside Wisconsin0.0%0.0%0.0%
    Employer Location Unknown000
    Percent Location Unknown0.0%0.0%0.0%
    Salary Trend
    Salary Trend201820192020
    Full Time Employment (Related Job)Full Time Salary Count111
    Average Monthly Wage$2,894$2,752$3,612
    Average Hourly Wage$16.83$16.00$21.00
    Average Work Hours per Week40.040.040.0
    Part Time Employment (Related Job)Part Time Salary Count1
    Average Hourly Wage$25.00
    Average Work Hours per Week30.0
  • Graduate Employers
    Graduate Employers for academic year: 2019
    Employer(s) Job Title City* State** Positions
    G4S Security Officer

    * - Only cities outside of Madison will display.

    ** - Only states outside of Wisconsin will display.

    *** - If you have a position to post, please contact Career and Employment Services at