Visual Communications

Associate Degree in Applied Arts

Program number: 102061

• Overview
• Admission
• Curriculum
• Outcomes
• Careers

Overview

Overview

Madison Area Technical College’s Visual Communications Associate Degree Program focuses on multimedia, video and web page production with an emphasis on media design.

As a student in the visual communications program, you will acquire skills in:

• Pre-production and storyboarding
• Video production and editing
• Location and studio lighting 
• Audio production
• Motion graphics, 3D and compositing
• Presentation design and instructional media
• Web and interaction design
• Media design 

If you have a strong aptitude for problem solving, storytelling, aesthetic judgment, and an interest in art as it interacts with technology, the Visual Communications program at Madison College is for you. Your Visual Communications instructors have knowledge and experience across this creative field and develop courses that combine traditional and new media technology. 

Graduates of Madison College’s Visual Communication program will participate in our bi-annual employer-attended portfolio show and enter the job market with a professional portfolio showing prospective employers the skills and capabilities acquired at Madison Area Technical College.

Program Details

Students in the Visual Communications degree program at Madison College can attend full or part time.

Visual Communications classes may be offered at these Madison College campuses:

• Madison - Truax

Explore financial aid eligibility for this program.

All courses for this program are offered only in person.

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Admission

Admission

To Apply

View the admission requirements for application deadlines, materials, and requirements.

• Review the admission checklist to learn how to apply to a program or certificate at Madison College.
• Attend an Academic Information Session to get started in the admission process.
• Visit MATC to learn more about the Madison College experience including campus tours and program open houses.

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 

Questions?

Contact the Enrollment Center at EnrollmentServices@madisoncollege.edu or (608) 246-6210.

Curriculum

Curriculum

Prospective program students, the information below reflects the basic requirements for students admitted for the 2017-2018 academic year. To learn more about Madison College, visit us.

Current program students (including newly admitted), go directly to your Degree Progress Report (also referred to as an Advising Report or Academic Requirements) to view:

• Progress toward your specific requirements
• Alternative (in lieu of) courses to meet specific requirements

If you have questions after reviewing your report, please see Advising Services.

First Semester

10-201-181

Introduction to Computer Graphics

3 credits

10-203-130

Intro Digital Photography

2 credits

10-206-107

Presentation Design

2 credits

10-206-108

Visual Storytelling Techniques

2 credits

10-206-133

Interface Design

2 credits

10-801-195

Written Communication

3 credits

Second Semester

10-206-105

Communication Design

3 credits

10-206-130

Video Production

3 credits

10-206-131

Sound Production Techniques

3 credits

10-206-161

Production Management

1 credits

10-206-180

Advanced Media

3 credits

10-801-196

Oral/Interpersonal Communication

3 credits

Third Semester

10-201-177

Web Page Design

3 credits

10-206-129

Motion Design

2 credits

10-206-142

Digital Video Production and Editing

3 credits

10-206-135

Multi-Media Presentations

3 credits

10-206-148

Lighting Techniques for Video Production

2 credits

10-206-160

Business and the Visual Arts

2 credits

10-809-197

Contemporary Amer Society

3 credits

Fourth Semester

10-206-125

Instructional Media Systems

3 credits

10-206-128

Compositing and Special Effects

2 credits

10-206-110

Introduction to 3D

3 credits

10-206-140

Portfolio Preparation - Visual Communication Program

2 credits

10-804-123

Math with Business Applications

3 credits

10-809-199

Psychology Of Human Relations

3 credits

Outcomes

Outcomes

After completing the Visual Communications associate degree program at Madison Area Technical College, you will be able to:

• Incorporate traditional/fundamental design skills and concepts including drawing, perspective, color and layout in the creation of visual media.
• Incorporate new media skills including digital design concepts, digital video, animation, web and interactive in the creation of visual media.
• Apply basic operation skills for computers.
• Choose appropriate media technologies to effectively plan, manage time and resources and produce digital media projects.
• Work effectively as a team member demonstrating dependability, flexibility, communication and management skills.
• Develop critical thinking and self-motivated learning abilities to expand professional growth skills.
• Prepare for working in a professional environment as an entry-level employee.

Careers

Graduates from Madison College's Visual Communications program find work throughout several large industries including broadcast television, state agencies, entertainment, independent production companies, health care and education.

Prospective employers throughout Madison consider Madison College Visual Communications graduates top candidates. Associate degree graduates are ready for a range of professional positions in the field of visual communications including:

• Multimedia Design
• Interactive Design
• Webpage Design
• Video Production
• Computer Animation
• Display Design
• Media Design/Production
• 3-D Design