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Small Business Entrepreneurship
Program Number: 311451
Your Degree:
Technical Diploma
Area of Study:
Business
Delivery Method:
Some Online / Some In Person
Estimated Time to Complete:
34 Credits | Finish training in as little as 1 year (programs vary)
financial aid icon Financial Aid Available
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What You'll Pay
Use our Net Price Calculator to estimate your tuition costs.
Estimated Tuition

$5,668.40

$4,794.00 Tuition
$874.40 Materials/Supplemental Costs
$0.00 Other Costs
  • Program Overview

    The Small Business Entrepreneurship diploma program at Madison Area Technical College will teach you the principles of planning and operating a small business.

    Classes will cover:

    • Small business appraisal and opportunities
    • Writing business and marketing plans
    • Advertising
    • Public relations
    • Direct mail and sales promotion plans 
    • Business and nonbusiness selling presentations

    See what Madison College can do to help you start your own business.

    We support budding entrepreneurs annually at the Madison College Challenge business plan competition. All Madison College students interested in starting their own small business are encouraged to enter. Finalists have a chance to win a cash prize micro-investment, as well as many other great prizes that will help you develop a successful small business. 

    Program Details

    Students in the Small Business Entrepreneurship program can attend full or part-time.

    Small Business Entrepreneurship diploma classes may be offered at these Madison College campuses:

    • Madison - Truax

    MATC's Small Business Entrepreneurship diploma holders are ready for a range of professional positions, including:

    • Small Business Owner/Manager
    • Entrepreneur
    • Department Manager
    • Merchandiser
    • Sales Representative
    • Sales Associate
  • Curriculum and Experience

    Prospective program students, the information below reflects the basic requirements for students admitted for the 2021-2022 academic year. To learn more about Madison College, visit us.

    Current and newly admitted program students, go directly to your Degree Progress Report to view:

    • Progress toward your specific requirements
    • Alternative (in lieu of) courses to meet specific requirements

    If you have questions after reviewing your degree progress report (advisement report), please see Advising Services.

    First Semester
    10-145-105
    3 credits
    10-104-102
    3 credits
    10-145-117
    3 credits
    10-106-164
    2 credits
    10-804-123
    3 credits
    10-801-195
    3 credits
    Second Semester
    10-101-106
    3 credits
    10-104-104
    3 credits
    10-145-102
    3 credits
    10-145-108
    2 credits
    10-102-143
    3 credits
    Required Technical Course Selection
    3 credits
    Technical Course Selection Options (Complete 3 credits)
    10-106-100
    3 credits
    10-102-160
    3 credits
    10-104-111
    3 credits
    10-104-114
    3 credits
    10-104-118
    3 credits
    10-104-169
    3 credits
    10-104-180
    3 credits
  • Admission

    To Apply

    Earning a degree is a great way to advance your career development opportunities, so apply today!

    International students who wish to apply for, maintain, or transfer their F-1 student visa status to Madison College are required to complete the International Admission Process.

    Note: It is recommended to only apply for a semester that has already started if you are currently enrolled in classes or you have verified that classes are still available for that semester.

    Spring 2022 Application Dates

    • Application open
    • Application completion deadline is April 15, 2022

    Summer 2022 Application Dates

    • Application open
    • Application completion deadline is July 15, 2022

    Fall 2022 Application Dates

    • Application open
    • Application completion deadline is November 15, 2022

    Spring 2023 Application Dates

    • Application available on February 1, 2022
    • Application completion deadline is April 15, 2023

    1. Admission Application

    The online application allows you to save your work as you complete it and ensures fast, secure delivery to our office.

    2. Education Completion
    Graduation from high school, completion of GED/HSED/GED02, or completion of an associate degree or higher is required; submit official transcripts for one of the following:

    • High school or charter school transcript (current high school seniors may submit an in-progress transcript) or GED02 transcript
    • GED/HSED score report
    • College transcript showing an associate degree or higher

    3. Residency Requirement
    Based on historical trends at Madison College a waitlist is not expected to form for these programs. Therefore all applicants, regardless of residency status, are eligible for application review.

    Learn more about residency determination and program availability.

    Additional Notes

    Course prerequisites differ from admission requirements; admission into a program does not guarantee eligibility to enroll in courses or success in the program. Refer to program curriculum for details.

    After Acceptance

    Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at Madison College. 

    Questions?

    Contact the Enrollment Center at EnrollmentServices@madisoncollege.edu or 608.246.6210.

     

  • Career Outcomes

    After completing the Small Business Entrepreneurship diploma program at Madison College, you will be able to:

    • Create a fluid and dynamic business plan.
    • Manage the financial resources and systems of a small business.
    • Establish and maintain efficient business operations.
    • Use marketing strategies that are appropriate to the size and nature of your business.
    • Analyze, evaluate and act on creative ideas to grow the business.
    • Develop a professional network to create business opportunities.
    • Manage and motivate your employees.
    • Build and maintain strong client relations.
    • Identify and incorporate appropriate technology for business.
    • Graduate Summary

      Graduate Report Summary Overview

      2018 2019 2020
      Number of Program Graduates 13 6 11
      Number of Surveys Sent 12 6 11
      Number of Surveys Returned 8 4 7
      Percent of Surveys Returned
      Available for Employment 5 3 5
      Percent Available for Employment 62.5% 100.0% 71.4%
      Not in Labor Market 3 1 1
      Percent Not in Labor Market 37.5% 33.3% 14.3%
      Available for Employment

      2018 2019 2020
      Graduates Employed 5 1 2
      Percent of Graduates Employed 100.0% 33.3% 40.0%
      Employed in Related Occupation 3 0 1
      Percent Employed in Related Occupation 60.0% 0.0% 50.0%
      Employed in Unrelated Occupation 2 1 1
      Percent Employed in Unrelated Occupation 40.0% 100.0% 50.0%
      Employed - No Response 0 0 0
      Percent Employed - No Response 0.0% 0.0% 0.0%
      Seeking Employment 0 2 3
      Percent Seeking Employment 0.0% 66.7% 60.0%
      Reaction To Training at Madison College

      2018 2019 2020
      Student satisfaction Mean (Out of 4) 3.5 3 3.4
      Number of Satisfaction Responses 8 3 7
      Very Satisfied (4) 4 1 3
      Percent Very Satisfied 50.0% 33.3% 42.9%
      Satisfied (3) 4 1 4
      Percent Satisfied 50.0% 33.3% 57.1%
      Unsatisfied (2) 0 1 0
      Percent Unsatisfied 0.0% 33.3% 0.0%
      Very Unsatisfed (1) 0 0 0
      Percent Very Unsatisfied 0.0% 0.0% 0.0%
      Primary Reason for Attending Madison College

      2018 2019 2020
      Number of Primary Reason Responses 8 4 7
      Preparation for Getting a Job 2 0 1
      Percent Preparation for Getting a Job 25.0% 0.0% 14.3%
      Career Change 0 1 3
      Percent Career Change 0.0% 25.0% 42.9%
      Improvement of Existing Skills 2 1 1
      Percent Improvement of Existing Skills 25.0% 25.0% 14.3%
      Preparation for Further Education 3 2 0
      Percent Preparation for Further Education 37.5% 50.0% 0.0%
      Personal Interest 1 0 2
      Percent Personal Interest 12.5% 0.0% 28.6%
      Other 0 0 0
      Percent Other 0.0% 0.0% 0.0%
      When Employment was Obtained

      2018 2019 2020
      Number of When Employment Obtained Responses 5 1 2
      Before Enrollment 2 0 0
      Percent Before Enrollment 40.0% 0.0% 0.0%
      While Attending the College 1 0 1
      Percent While Attending the College 20.0% 0.0% 50.0%
      After Training at the College 2 1 1
      Percent After Training at the College 40.0% 100.0% 50.0%
      Location of Employment (related and unrelated)

      2018 2019 2020
      Number of Employment Location Responses 5 1 3
      In College District 3 1 1
      Percent In College District 60.0% 100.0% 33.3%
      In Wisconsin, Not in District 1 0 0
      Percent of In Wisconsin 20.0% 0.0% 0.0%
      Outside of Wisconsin 0 0 0
      Percent Outside Wisconsin 0.0% 0.0% 0.0%
      Employer Location Unknown 1 0 2
      Percent Location Unknown 20.0% 0.0% 66.7%
      Salary Trend
      Salary Trend 2018 2019 2020
      Full Time Employment (Related Job) Full Time Salary Count 1
      Average Monthly Wage $2,752
      Average Hourly Wage $16.00
      Average Work Hours per Week 40.0
      Part Time Employment (Related Job) Part Time Salary Count 1
      Average Hourly Wage $17.00
      Average Work Hours per Week 15.0
    • Graduate Employers

      Graduate Employers for academic year: 2020
      Employer(s) Job Title City* State** Positions
      Your Brave Face Owner

      * - Only cities outside of Madison will display.

      ** - Only states outside of Wisconsin will display.

      *** - If you have a position to post, please contact Career and Employment Services at jobpostings@madisoncollege.edu

Ready to get started?
Your first step is to apply to Madison College. It's easy and free to apply, so get started today!
Contact the School of Business and Applied Arts

Madison Truax Campus
Main Building, D3631

1701 Wright Street
Madison, Wisconsin 53704

businessandappliedarts@madisoncollege.edu
608.246.6003 (Ext. 8)

Hours

Service Hours

  • Monday – Thursday: 8 am - 4 pm (In-Person and Virtual)
  • Friday: 8 am - 4 pm (Virtual Only)