School of Business and Applied Arts

Truax D3631
1701 Wright Street
Madison WI 53704

Office Hours:
Monday - Friday: 8 a.m - 4:30 p.m. 

CALL: (608) 246-6003 ext. 8
FAX: (608) 243-4754


Associate Degree in Applied Science

Program number: 101043


Marketing is one of the most important areas of expertise for the next generation of business leaders. Marketing skills are critical to the success of every organization, whether large or small, for-profit or nonprofit, product or service oriented. All organizations must identify and research target markets, determine customer needs, and establish how products and services can most effectively be created, distributed, priced and promoted.  

The Marketing associate degree program at Madison College is designed to teach you the cutting edge skills to work successfully in a digital marketing environment.

Our instructors will share real-world experiences that will help take you — and your business — to the next level.

Program Details

Students in the Marketing program can attend full or part time.

Marketing classes may be offered at these Madison College campuses:

  • Madison - Truax
  • Madison - West
  • Fort Atkinson
  • Portage
  • Watertown

Explore financial aid eligibility for this program.

All courses for this program are offered online and in person.



  • Focus on latest marketing innovations and digital trends.
  • Hands-on experience applying usability principles to site building and marketing design.
  • Build skills in Google Analytics, mobile and social media.
  • Build industry networks through professional organizations such as Social Media Breakfast, American Advertising Federation, American Marketing Association and professional internship opportunities.
  • Flexible learning options to accommodate your schedule include online, flex choice, face-to-face and hybrid.

To Apply

  • Visit MATC to learn more about the Madison College experience including campus tours and program open houses.

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 


Contact the Enrollment Center at or (608) 246-6210.



Prospective program students, the information below reflects the basic requirements for students admitted for the 2018-2019 academic year. To learn more about Madison College, visit us.

Current program students (including newly admitted), go directly to your Degree Progress Report (also referred to as an Advising Report or Academic Requirements) to view:

  • Progress toward your specific requirements
  • Alternative (in lieu of) courses to meet specific requirements

If you have questions after reviewing your report, please see Advising Services.

First Semester

Second Semester

Third Semester


Marketing Approved Elective (See list below)

3 credits

Fourth Semester

3 credits

Marketing Approved Electives (3 credits in Third Semester)


After completing the Marketing program at Madison Area Technical College, you will be able to:

  • Develop strategies to anticipate and satisfy market needs.
  • Promote products, services, images, and/or ideas to achieve a desired outcome.
  • Evaluate information through the market research process to make business decisions.
  • Prepare selling strategies.
  • Assist in the creation and execution of marketing plans by monitoring, assessing, and adapting business strategies to emerging opportunities in both domestic and global markets.
  • Demonstrate creativity, innovation, and flexibility in order to work successfully in a digital marketing environment.



Earning your associate degree in Marketing at Madison Area Technical College prepares you for valuable work as a(n):

  • Account Executive
  • Advertising Coordinator
  • Customer Service Manager or Representative
  • Digital Content Coordinator
  • Marketing Research Assistant
  • Promotional Coordinator
  • Sales/Marketing Manager
  • Sales Representative 
  • Store Manager
  • Social Media Specialist

With additional education and/or work experience, Madison College graduates may find employment as a(n):

  • Brand or Product Manager
  • International Sales Manager
  • Internet Marketing Manager/Director
  • Market Research Analyst
  • Marketing Instructor
  • Marketing and Promotion Manager/Director
  • New Product Development Manager
  • Senior Manager/Executive


Related Programs

Flexible Learning Options

Your Marketing courses can include 16-week, compressed (8-week), flex choice, online and hybrid options.

  • Online: Out-of-state students can complete Madison College's Marketing program completely online without paying out-of-state tuition.