School of Business and Applied Arts

Truax D3631
1701 Wright Street
Madison WI 53704

CALL: (608) 246-6003 ext. 8
FAX: (608) 243-4754


Associate Degree in Applied Science

Program number: 101043


Marketing is one of the most important areas of expertise for the next generation of business leaders. Marketing skills are critical to the success of every organization, whether large or small, for-profit or nonprofit, product or service oriented. All organizations must identify and research target markets, determine customer needs, and establish how products and services can most effectively be created, distributed, priced and promoted.  

The Marketing associate degree program at Madison College is designed to teach you the skills to be successful. Tailor your degree to fit your career goals by selecting an emphasis in advertising or sales. 

Our instructors will share real-world experiences that will help take you — and your business — to the next level.

Program Details

Students in the Marketing program can attend full or part time.

Marketing classes may be offered at these Madison College campuses:

  • Madison - Truax
  • Fort Atkinson
  • Portage
  • Watertown

This program is offered completely online.



To Apply

View the admission requirements for application deadlines, materials and requirements. There is also an online and/or accelerated version of this program with additional admission requirements.

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 


Contact the Enrollment Center at or (608) 246-6210.


The courses listed below outline the requirements for completion for students officially admitted in the 2016-2017 academic year. Requirements for completion may vary depending on the semester in which a student is admitted or may be completed by other equivalent courses. Current/continuing students should consult their Academic Requirements report available through their student account for specific requirements and equivalent courses.

First Semester
Second Semester

3 credits

Third Semester


Marketing Approved Elective

(See Below)

Fourth Semester

3 credits

Marketing Approved Electives

After completing the Marketing program at Madison Area Technical College, you will be able to:

  • Assist in the creation and execution of marketing plans by monitoring, assessing and adapting business strategies to emerging opportunities in both domestic and global markets.
  • Demonstrate creativity, innovation and flexibility in order to work successfully in a digital marketing environment.
  • Develop strategies to anticipate and satisfy market needs.
  • Evaluate information through the market research process to make business decisions.
  • Prepare selling strategies.
  • Promote products, services, images and/or ideas to achieve a desired outcome.

Earning your associate degree in Marketing at Madison Area Technical College prepares you for valuable work as a(n):

  • Account Executive
  • Advertising Coordinator
  • Buyer
  • Customer Service Manager or Representative
  • Internet Marketing Assistant
  • Marketing Research Assistant
  • Promotional Coordinator
  • Sales/Marketing Manager
  • Sales Representative 
  • Store Manager

With additional education and/or work experience, Madison College graduates may find employment as a(n):

  • Brand or Product Manager
  • International Sales Manager
  • Internet Marketing Manager/Director
  • Market Research Analyst
  • Marketing Instructor
  • Marketing and Promotion Manager/Director
  • New Product Development Manager
  • Senior Manager/Executive


Related Programs

Flexible Learning Options

Your Marketing courses can include 16-week, compressed (8-week), online, hybrid and accelerated options.

  • Online: Out-of-state students can complete Madison College's Marketing program completely online without paying out-of-state tuition.  
  • Accelerated: Take classes one night a week and earn your Madison College degree in about two years.