Marketing

Associate Degree in Applied Science

Program number: 101043

• Overview
• Admission
• Curriculum
• Outcomes
• Careers

Overview

Overview

Marketing is one of the most important areas of expertise for the next generation of business leaders. It is critical to the success of every organization,whether large or small, for-profit or nonprofit, product or service oriented. All organizations must identify and research target markets, determine customer needs, and establish how products and services can most effectively be created, distributed, priced and promoted.  

The Marketing associate degree program at Madison College is designed to teach you the skills to be successuful. Tailor your degree to fit your career goals by selecting an emphasis in advertisting or sales. 

Our instructors have the real-world experience to help you get ready to take your business to the next level.

Program Details

Students in the Marketing program can attend full or part time.

Marketing classes may be offered at these Madison College campuses:

• Madison - Truax
• Fort Atkinson
• Portage
• Watertown

This program is also offered completely online.

Marketing

Admission

Admission

To Apply

View the admission requirements for application deadlines, materials and requirements. There is also an online and/or accelerated version of this program with additional admission requirements.

• Review the admission checklist to learn how to apply to a program or certificate at Madison College.
• Attend a New Student Information Session to get started in the admission process.
• Visit MATC to learn more about the Madison College experience including campus tours and program open houses.

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 

Questions?

Contact the Enrollment Center at EnrollmentServices@madisoncollege.edu or (608) 246-6210.

Curriculum

Curriculum

The courses listed below outline the requirements for completion for students officially admitted in the 2016-2017 academic year. Requirements for completion may vary depending on the semester in which a student is admitted or may be completed by other equivalent courses. Current/continuing students should consult their Academic Requirements report available through their student account for specific requirements and equivalent courses.

First Semester

10-801-195

Written Communication

3 credits

10-804-144

Math of Finance

3 credits

10-103-133

Excel - Beginning

1 credits

10-103-137

Word - Beginning

1 credits

10-103-143

PowerPoint - Beginning

1 credits

10-104-102

Marketing Principles

3 credits

10-104-104

Selling Principles

3 credits

10-104-113

Leadership Ethics in the Digital Age

3 credits

Second Semester

10-801-198

Speech

3 credits

10-104-112

Marketing Design Strategies

3 credits

10-104-114

Social Media Principles

3 credits

10-104-125

Principles of Advertising

3 credits

10-104-162

Mobile Marketing (Social Media)

3 credits

Third Semester

10-801-196

Oral/Interpersonal Communication

3 credits

10-801-197

Technical Reporting

3 credits

10-104-126

Public Relations

3 credits

10-104-164

Marketing Digital Design

3 credits

 

Marketing Approved Elective

(See Below)

10-104-169

Internet Marketing

3 credits

Fourth Semester

10-809-195

Economics

3 credits

10-809-199

Psychology Of Human Relations

3 credits

10-104-103

Marketing Research

3 credits

10-104-115

Capstone Campaign

3 credits

10-104-180

Global Marketing

3 credits

10-104-188

Marketing Portfolio

1 credits

Marketing Approved Electives

10-104-165

Marketing Internship

3 credits

10-104-187

Global Studies Seminar

3 credits

10-104-160

Sales Management

3 credits

20-801-262

Social Media Writing

3 credits

10-104-802

Honors - Marketing

3 credits

Outcomes

Outcomes

After completing the Marketing program at Madison Area Technical College, you will be able to:

• Assist in the creation and execution of marketing plans by monitoring, assessing and adapting business strategies to emerging opportunities in both domestic and global markets
• Demonstrate creativity, innovation and flexibility in order to work successfully in a digital marketing environment
• Develop strategies to anticipate and satisfy market needs
• Evaluate information through the market research process to make business decisions
• Prepare selling strategies
• Promote products, services, images and/or ideas to achieve a desired outcome

Careers

Earning your associate degree in Marketing at Madison Area Technical College prepares you for valuable work as a(n):

• Account Executive
• Advertising Coordinator
• Buyer
• Customer Service Manager or Representative
• Internet Marketing Assistant
• Marketing Research Assistant
• Promotional Coordinator
• Sales/Marketing Manager
• Sales Representative (inside and outside sales)
• Store Manager

With additional education and/or work experience, graduates may find employment as a(n):

• Brand or Product Manager
• International Sales Manager
• Internet Marketing Manager/Director
• Market Research Analyst
• Marketing Instructor
• Marketing and Promotion Manager/Director
• New Product Development Manager
• Senior Manager/Executive