Marketing

99%

Student Satisfaction

99% of our recent graduates report they are satisfied with their Madison College education.

$41k

Annual Salary

Our recent graduates of this program reported an average starting salary of $41,244.

#1

in UW Transfers

With over 50+ transfer partners, save time and money when you start at Madison College.

Data source: Graduate Summary Report

Associate Degree

Program Number: 101043

Credits: 61

Area of Study: Business

Delivery Method:
100% Online*
Some Online / Some In Person*

Financial Aid Available

Estimated Program Cost:

Tuition - $8,601.00
Materials/Supplemental Costs
-
$1,804.43
Other Costs
-
$0.00
----------------
Total Estimated Program Costs*:
$10,405.43
Overview

Overview

Marketing is one of the most important areas of expertise for the next generation of business leaders. Marketing skills are critical to the success of every organization, whether large or small, for-profit or nonprofit, product or service oriented. All organizations must identify and research target markets, determine customer needs, and establish how products and services can most effectively be created, distributed, priced and promoted.  

The Marketing associate degree program at Madison College is designed to teach you the cutting edge skills to work successfully in a digital marketing environment.

Our instructors will share real-world experiences that will help take you — and your business — to the next level.

Program Details

Students in the Marketing program can attend full or part time.

Marketing classes may be offered at these Madison College campuses:

  • Madison - Truax
  • Fort Atkinson
  • Portage
  • Watertown

Explore financial aid eligibility for this program.

Marketing
https://www.youtube.com/watch?v=a8u0AHPxoec

YOUR ADVANTAGE AT MADISON COLLEGE

  • Focus on latest marketing innovations and digital trends.
  • Hands-on experience applying usability principles to site building and marketing design.
  • Build skills in Google Analytics, mobile and social media.
  • Build industry networks through professional organizations such as Social Media Breakfast, American Advertising Federation, American Marketing Association and professional internship opportunities.
  • Flexible learning options to accommodate your schedule include online, face-to-face and hybrid.
Admission

Admission

To Apply
 

  • Visit MATC to learn more about the Madison College experience including campus tours and program open houses.

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 

Questions?

Contact the Enrollment Center at EnrollmentServices@madisoncollege.edu or (608) 246-6210.

 

Curriculum

Curriculum

Prospective program students, the information below reflects the basic requirements for students admitted for the 2021-2022 academic year. To learn more about Madison College, visit us.

Current and newly admitted program students, go directly to your Degree Progress Report to view:

  • Progress toward your specific requirements
  • Alternative (in lieu of) courses to meet specific requirements

If you have questions after reviewing your degree progress report (advisement report), please see Advising Services.

Transfer

Transfer Partnerships

Madison College has the following Transfer Partnerships for this program. Review the list and identify the right college or university to earn your bachelor’s degree. 

After you identify your best transfer options, review the steps to transfer, attend transfer events, and meet with your program advisor every semester to keep your transfer plans on track.

Wisconsin Schools

Bellevue University
Details
Students who complete any associate degree at Madison Area Technical College will have no additional general education core curriculum requirements to meet but must satisfy the Kirkpatrick Signature Series requirement. This applies to students who are pursuing a bachelors of arts, bachelors of science or bachelors of fine arts at Bellevue University.
Capella University
Details
Per the agreement, students must complete the associates of arts, associates of science or associates of applied science with an overall GPA of a 2.0 prior to transferring. Articulation agreement is for students who graduate from appropriate program and wish to pursue one of the following degrees at Capella: Bachelor of Science in Business specializations, Bachelor of Science in Information Technology, Bachelor of Science in Public Safety specializations, Bachelor of Science in Nursing (must hold a valid RN license) and Bachelor of Science in Psychology.
Cardinal Stritch University
Details
Entering students who have completed Madison College general education courses with a grade of "C-" or better may apply them toward satisfying Stritch Liberal Arts requirements.
Concordia University
Details
A student who completes an associate of arts, associate of science or associates of applied science is considered part of the ‘advanced core‘. The Advanced Core requires students to have earned at least 64 credits of transfer. If students transfer prior to completion or with less than 64 credits they will be considered part of the standard core and credits will be evaluated on a course by course basis.
Herzing University
Details
Students will be granted admission to a bachelors degree program upon completion of an approved transfer program at Madison College. Students must have earned a cumulative GPA of 2.0 or greater while at Madison College. Regardless of the number of credits transferred students must complete at least 25% of their baccalaureate degree credits at Herzing University University.
Lakeland University
Details
Student who earn an Associate Degree from Madison College can transfer a minimum of 60 credits and a maximum of 72 credits to Lakeland College to be applied to the requirements of the Bachelor of Arts or Bachelor of Sciences degree.
Milwaukee School of Engineering
Details
Any Madison College student who has successfully completed an associate degree in applied science after 2015, and meets admission requirements for the Rader School of Business (RSOB) at the Milwaukee School of Engineering (MSOE) can earn a Bachelor of Business Administration degree in Technical Sales at MSOE by successfully completing the AAS to BBA Technical Sales Transfer Track in the Business Administration program. --- In particular, any Madison College student who successfully completes all technical courses and general education courses in their AAS program with a grade of C or better (not C-) in each course; successfully completes all other specified courses, as defined in this transfer agreement, with a grade of C or better (not C-) in each course; and meets the MSOE admission requirements for transfer students into the BBA Program at MSOE, minimum 2.75/4.0 cumulative GPA from the last regionally accredited school will be admitted into the AAS to BBA Technical Sales Transfer Track in the Bachelor of Business Administration program at MSOE.
UW Oshkosh
Details
The terms of the Leadership & Org Studies agreement are limited to students who complete an associates of applied science degree and are admitted to the Organizational Studies emphasis of the Leadership and Organizational Studies at UW O. Students must have a cumulative GPA of 2.5 or higher. The terms of the Human Services Leadership agreement are limited to students who have complete an associates of applied science degree and have been admitted to the Human Services Leadership degree at UW O. Students must have a cumulative GPA of 2.5 or higher.

Non-Wisconsin Schools

Bellevue University
Details
Students who complete any associate degree at Madison Area Technical College will have no additional general education core curriculum requirements to meet but must satisfy the Kirkpatrick Signature Series requirement. This applies to students who are pursuing a bachelors of arts, bachelors of science or bachelors of fine arts at Bellevue University.
Capella University
Details
Per the agreement, students must complete the associates of arts, associates of science or associates of applied science with an overall GPA of a 2.0 prior to transferring. Articulation agreement is for students who graduate from appropriate program and wish to pursue one of the following degrees at Capella: Bachelor of Science in Business specializations, Bachelor of Science in Information Technology, Bachelor of Science in Public Safety specializations, Bachelor of Science in Nursing (must hold a valid RN license) and Bachelor of Science in Psychology.
Colorado State University - Global Campus
Details
Students graduating with an associate degree from MATC with a 2.0 GPA or higher are guaranteed admissions into CSU-Global and can transfer up to 64 semester credits from MATC to be applied toward earning a Bachelor’s Degree at CSU-Global.
Concordia University
Details
A student who completes an associate of arts, associate of science or associates of applied science is considered part of the ‘advanced core‘. The Advanced Core requires students to have earned at least 64 credits of transfer. If students transfer prior to completion or with less than 64 credits they will be considered part of the standard core and credits will be evaluated on a course by course basis.
Franklin University
Details
Franklin University will guarantee acceptance of all Madison College graduates with an Associate in Arts, Associate in Science or Associate of Applied Science. Madison College graduates will have junior standing at Franklin University and may transfer additional credits (up to a maximum of 94) toward their baccalaureate degree.
Herzing University
Details
Students will be granted admission to a bachelors degree program upon completion of an approved transfer program at Madison College. Students must have earned a cumulative GPA of 2.0 or greater while at Madison College. Regardless of the number of credits transferred students must complete at least 25% of their baccalaureate degree credits at Herzing University University.
Outcomes

Outcomes

After completing the Marketing program at Madison Area Technical College, you will be able to:

  • Develop strategies to anticipate and satisfy market needs.
  • Promote products, services, images, and/or ideas to achieve a desired outcome.
  • Evaluate information through the market research process to make business decisions.
  • Prepare selling strategies.
  • Assist in the creation and execution of marketing plans by monitoring, assessing, and adapting business strategies to emerging opportunities in both domestic and global markets.
  • Demonstrate creativity, innovation, and flexibility in order to work successfully in a digital marketing environment.

 

Careers

Careers

Earning your associate degree in Marketing at Madison Area Technical College prepares you for valuable work as a(n):

  • Account Executive
  • Advertising Coordinator
  • Customer Service Manager or Representative
  • Digital Content Coordinator
  • Marketing Research Assistant
  • Promotional Coordinator
  • Sales/Marketing Manager
  • Sales Representative 
  • Store Manager
  • Social Media Specialist

With additional education and/or work experience, Madison College graduates may find employment as a(n):

  • Brand or Product Manager
  • International Sales Manager
  • Internet Marketing Manager/Director
  • Market Research Analyst
  • Marketing Instructor
  • Marketing and Promotion Manager/Director
  • New Product Development Manager
  • Senior Manager/Executive

 

Find open jobs in this industry on Handshake

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  • Graduate Summary
    Graduate Report Summary Overview

    		201820192020
    Number of Program Graduates192221
    Number of Surveys Sent182221
    Number of Surveys Returned121316
    Percent of Surveys Returned66.7%59.1%76.2%
    Available for Employment121315
    Percent Available for Employment100.0%100.0%93.8%
    Not in Labor Market000
    Percent Not in Labor Market0.0%0.0%0.0%
    Available for Employment

    		201820192020
    Graduates Employed121212
    Percent of Graduates Employed100.0%92.3%80.0%
    Employed in Related Occupation555
    Percent Employed in Related Occupation41.7%41.7%41.7%
    Employed in Unrelated Occupation767
    Percent Employed in Unrelated Occupation58.3%50.0%58.3%
    Employed - No Response010
    Percent Employed - No Response0.0%8.3%0.0%
    Seeking Employment013
    Percent Seeking Employment0.0%7.7%20.0%
    Reaction To Training at Madison College

    		201820192020
    Student satisfaction Mean (Out of 4)3.33.23.6
    Number of Satisfaction Responses121316
    Very Satisfied (4)549
    Percent Very Satisfied41.7%30.8%56.3%
    Satisfied (3)687
    Percent Satisfied50.0%61.5%43.8%
    Unsatisfied (2)110
    Percent Unsatisfied8.3%7.7%0.0%
    Very Unsatisfed (1)000
    Percent Very Unsatisfied0.0%0.0%0.0%
    Primary Reason for Attending Madison College

    		201820192020
    Number of Primary Reason Responses121316
    Preparation for Getting a Job478
    Percent Preparation for Getting a Job33.3%53.8%50.0%
    Career Change142
    Percent Career Change8.3%30.8%12.5%
    Improvement of Existing Skills012
    Percent Improvement of Existing Skills0.0%7.7%12.5%
    Preparation for Further Education202
    Percent Preparation for Further Education16.7%0.0%12.5%
    Personal Interest212
    Percent Personal Interest16.7%7.7%12.5%
    Other300
    Percent Other25.0%0.0%0.0%
    When Employment was Obtained

    		201820192020
    Number of When Employment Obtained Responses101112
    Before Enrollment434
    Percent Before Enrollment40.0%27.3%33.3%
    While Attending the College323
    Percent While Attending the College30.0%18.2%25.0%
    After Training at the College365
    Percent After Training at the College30.0%54.5%41.7%
    Location of Employment (related and unrelated)

    		201820192020
    Number of Employment Location Responses121213
    In College District889
    Percent In College District66.7%66.7%69.2%
    In Wisconsin, Not in District141
    Percent of In Wisconsin8.3%33.3%7.7%
    Outside of Wisconsin102
    Percent Outside Wisconsin8.3%0.0%15.4%
    Employer Location Unknown201
    Percent Location Unknown16.7%0.0%7.7%
    Salary Trend
    Salary Trend201820192020
    Full Time Employment (Related Job)Full Time Salary Count444
    Average Monthly Wage$2,837$3,417$3,437
    Average Hourly Wage$16.49$19.87$19.98
    Average Work Hours per Week43.441.046.3
    Part Time Employment (Related Job)Part Time Salary Count1
    Average Hourly Wage$15.00
    Average Work Hours per Week16.0
  • Graduate Employers
    Graduate Employers for academic year: 2019
    Employer(s) Job Title City* State** Positions
    Bonfyre American Grille Event Coordinator/Marketing Manager
    Capital Newspaper Sales Assistant/Facilitator Beaver Dam
    Divine Savior Healthcare Public Relations Specialist Portage
    Madison Area Technical College Senior Administrative Coordinator

    * - Only cities outside of Madison will display.

    ** - Only states outside of Wisconsin will display.

    *** - If you have a position to post, please contact Career and Employment Services at jobpostings@madisoncollege.edu

Related Programs

Flexible Learning Options

Your Marketing courses can include 12-week, in-person, online and hybrid options. Out-of-state students can complete Madison College's Marketing program completely online without paying out-of-state tuition.