Marketing

Associate Degree in Applied Science

Program number: 101043

Overview

Overview

Marketing is one of the most important areas of expertise for the next generation of business leaders. Marketing skills are critical to the success of every organization, whether large or small, for-profit or nonprofit, product or service oriented. All organizations must identify and research target markets, determine customer needs, and establish how products and services can most effectively be created, distributed, priced and promoted.  

The Marketing associate degree program at Madison College is designed to teach you the cutting edge skills to work successfully in a digital marketing environment.

Our instructors will share real-world experiences that will help take you — and your business — to the next level.

Program Details

Students in the Marketing program can attend full or part time.

Marketing classes may be offered at these Madison College campuses:

  • Madison - Truax
  • Madison - West
  • Fort Atkinson
  • Portage
  • Watertown

Explore financial aid eligibility for this program.

All courses for this program are offered online and in person.

Marketing


YOUR ADVANTAGE AT MADISON COLLEGE

  • Focus on latest marketing innovations and digital trends.
  • Hands-on experience applying usability principles to site building and marketing design.
  • Build skills in Google Analytics, mobile and social media.
  • Build industry networks through professional organizations such as Social Media Breakfast, American Advertising Federation, American Marketing Association and professional internship opportunities.
  • Flexible learning options to accommodate your schedule include online, flex choice, face-to-face and hybrid.
Admission

Admission

To Apply
 

  • Visit MATC to learn more about the Madison College experience including campus tours and program open houses.

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 

Questions?

Contact the Enrollment Center at EnrollmentServices@madisoncollege.edu or (608) 246-6210.

 

Curriculum

Curriculum

Prospective program students, the information below reflects the basic requirements for students admitted for the 2019-2020 academic year. To learn more about Madison College, visit us.

Current program students (including newly admitted), go directly to your Degree Progress Report (also referred to as an Advising Report or Academic Requirements) to view:

  • Progress toward your specific requirements
  • Alternative (in lieu of) courses to meet specific requirements

If you have questions after reviewing your report, please see Advising Services.

Outcomes

Outcomes

After completing the Marketing program at Madison Area Technical College, you will be able to:

  • Develop strategies to anticipate and satisfy market needs.
  • Promote products, services, images, and/or ideas to achieve a desired outcome.
  • Evaluate information through the market research process to make business decisions.
  • Prepare selling strategies.
  • Assist in the creation and execution of marketing plans by monitoring, assessing, and adapting business strategies to emerging opportunities in both domestic and global markets.
  • Demonstrate creativity, innovation, and flexibility in order to work successfully in a digital marketing environment.

 

Careers

Careers

Earning your associate degree in Marketing at Madison Area Technical College prepares you for valuable work as a(n):

  • Account Executive
  • Advertising Coordinator
  • Customer Service Manager or Representative
  • Digital Content Coordinator
  • Marketing Research Assistant
  • Promotional Coordinator
  • Sales/Marketing Manager
  • Sales Representative 
  • Store Manager
  • Social Media Specialist

With additional education and/or work experience, Madison College graduates may find employment as a(n):

  • Brand or Product Manager
  • International Sales Manager
  • Internet Marketing Manager/Director
  • Market Research Analyst
  • Marketing Instructor
  • Marketing and Promotion Manager/Director
  • New Product Development Manager
  • Senior Manager/Executive

 

Find open jobs in this industry on Wisconsin TechConnecttm

Wisconsin TechConnect Connecting Skills with Jobs

  • Estimated Program Cost
    # of Credits for Completion
    61
    Tuition
    $8326.50
    Materials/Supplemental Costs
    $1186.63
    Other Costs
    $0.00
    Total Estimated Program Costs:
    (book costs not included)
    $9513.13
  • Graduate Summary
    Graduate Report Summary Overview

    		 2016 2017 2018
    Number of Program Graduates 32 23 19
    Number of Surveys Sent 31 21 18
    Number of Surveys Returned 23 19 12
    Percent of Surveys Returned 74.20% 90.50% 66.70%
    Available for Employment 20 17 12
    Percent Available for Employment 87.00% 89.50% 100.00%
    Not in Labor Market 3 2 0
    Percent Not in Labor Market 13.00% 10.50% 0.00%
    Available for Employment

    		 2016 2017 2018
    Graduates Employed 18 15 12
    Percent of Graduates Employed 90.00% 88.20% 100.00%
    Employed in Related Occupation 10 9 5
    Percent Employed in Related Occupation 55.60% 60.00% 41.70%
    Employed in Unrelated Occupation 8 6 7
    Percent Employed in Unrelated Occupation 44.40% 40.00% 58.30%
    Employed - No Response 0 0 0
    Percent Employed - No Response 0.00% 0.00% 0.00%
    Seeking Employment 2 2 0
    Percent Seeking Employment 10.00% 11.80% 0.00%
    Reaction To Training at Madison College

    		 2016 2017 2018
    Student satisfaction Mean (Out of 4) 3.5 3.3 3.3
    Number of Satisfaction Responses 23 19 12
    Very Satisfied 11 5 5
    Percent Very Satisfied 47.80% 26.30% 41.70%
    Satisfied 12 14 6
    Percent Satisfied 52.20% 73.70% 50.00%
    Unsatisfied 0 0 1
    Percent Unsatisfied 0.00% 0.00% 8.30%
    Very Unsatisfied 0 0 0
    Percent Very Unsatisfied 0.00% 0.00% 0.00%
    Primary Reason for Attending Madison College

    		 2016 2017 2018
    Number of Primary Reason Responses 23 19 12
    Preparation for Getting a Job 15 11 4
    Percent Preparation for Getting a Job 65.20% 57.90% 33.30%
    Career Change 6 2 1
    Percent Career Change 26.10% 10.50% 8.30%
    Improvement of Existing Skills 1 2 0
    Percent Improvement of Existing Skills 4.30% 10.50% 0.00%
    Preparation for Further Education 1 3 2
    Percent Preparation for Further Education 4.30% 15.80% 16.70%
    Personal Interest 0 1 2
    Percent Personal Interest 0.00% 5.30% 16.70%
    Other 0 0 3
    Percent Other 0.00% 0.00% 25.00%
    When Employment was Obtained

    		 2016 2017 2018
    Number of When Employment Obtained Responses 18 15 10
    Before Enrollment 3 6 4
    Percent Before Enrollment 16.70% 40.00% 40.00%
    While Attending the College 9 4 3
    Percent While Attending the College 50.00% 26.70% 30.00%
    After Training at the College 6 5 3
    Percent After Training at the College 33.30% 33.30% 30.00%
    Location of Employment (related and unrelated)

    		 2016 2017 2018
    Number of Employment Location Responses 18 15 12
    In College District 17 12 8
    Percent In College District 94.40% 80.00% 66.70%
    In Wisconsin, Not in District 0 1 1
    Percent of In Wisconsin 0.00% 6.70% 8.30%
    Outside of Wisconsin 0 2 1
    Percent Outside Wisconsin 0.00% 13.30% 8.30%
    Employer Location Unknown 1 0 2
    Percent Location Unknown 5.60% 0.00% 16.70%
    Salary Trend
    Salary Trend 2016 2017 2018
    Full Time Employment (Related Job) Full Time Salary Count 7 6 4
    Average Monthly Wage $3,857 $3,354 $2,837
    Average Hourly Wage $22.43 $19.50 $16.49
    Average Work Hours per Week 40.7 45.4 43.4
    Part Time Employment (Related Job) Part Time Salary Count 2 1
    Average Hourly Wage $13.50 $14.40
    Average Work Hours per Week 23 25
  • Graduate Employers
    Total Positions Open for academic year: 2018
    Wisconsin TechConnectTM Jobs* Madison Non-Madison
    Number of Full Time Positions Open 482 1,249
    Number of Part Time Positions Open 195 353
    Total Jobs 677 1,602
    Graduate Employers for academic year: 2018
    Employer(s) Job Title City** State*** Positions
    Bergstrom Cadillac Sales Consultant
    Great Wolf Lodge Tradition Creator Baraboo
    Hansen Home Team Marketing Coordinator
    Home Advisor Online Marketing Consultant Indianapolis IN
    US Cellular Salesperson

    * - Wisconsin TechConnectTM jobs are posted through a statewide consortium operated and funded by all 16 of the technical colleges in Wisconsin.

    ** - Only cities outside of Madison will display.

    *** - Only states outside of Wisconsin will display.

    **** - If you have a position to post, please contact Career and Employment Services at techconnect@madisoncollege.edu

Resources

Related Programs

Flexible Learning Options

Your Marketing courses can include 16-week, compressed (8-week), flex choice, online and hybrid options.

  • Online: Out-of-state students can complete Madison College's Marketing program completely online without paying out-of-state tuition.