Contact

School of Business and Applied Arts


Truax D3631
1701 Wright Street
Madison WI 53704

Office Hours:
Monday - Friday: 8 a.m - 4:30 p.m. 

CALL: (608) 246-6003 ext. 8
FAX: (608) 243-4754
Email

Marketing

Associate Degree in Applied Science

Program number: 101043

Overview

Marketing is one of the most important areas of expertise for the next generation of business leaders. Marketing skills are critical to the success of every organization, whether large or small, for-profit or nonprofit, product or service oriented. All organizations must identify and research target markets, determine customer needs, and establish how products and services can most effectively be created, distributed, priced and promoted.  

The Marketing associate degree program at Madison College is designed to teach you the cutting edge skills to work successfully in a digital marketing environment.

Our instructors will share real-world experiences that will help take you — and your business — to the next level.

Program Details

Students in the Marketing program can attend full or part time.

Marketing classes may be offered at these Madison College campuses:

  • Madison - Truax
  • Madison - West
  • Fort Atkinson
  • Portage
  • Watertown

Explore financial aid eligibility for this program.

All courses for this program are offered online and in person.

Marketing


YOUR ADVANTAGE AT MADISON COLLEGE

  • Focus on latest marketing innovations and digital trends.
  • Hands-on experience applying usability principles to site building and marketing design.
  • Build skills in Google Analytics, mobile and social media.
  • Build industry networks through professional organizations such as Social Media Breakfast, American Advertising Federation, American Marketing Association and professional internship opportunities.
  • Flexible learning options to accommodate your schedule include online, flex choice, face-to-face and hybrid.
Admission

To Apply
 

  • Visit MATC to learn more about the Madison College experience including campus tours and program open houses.

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 

Questions?

Contact the Enrollment Center at EnrollmentServices@madisoncollege.edu or (608) 246-6210.

 

Curriculum

Prospective program students, the information below reflects the basic requirements for students admitted for the 2018-2019 academic year. To learn more about Madison College, visit us.

Current program students (including newly admitted), go directly to your Degree Progress Report (also referred to as an Advising Report or Academic Requirements) to view:

  • Progress toward your specific requirements
  • Alternative (in lieu of) courses to meet specific requirements

If you have questions after reviewing your report, please see Advising Services.

Outcomes

After completing the Marketing program at Madison Area Technical College, you will be able to:

  • Develop strategies to anticipate and satisfy market needs.
  • Promote products, services, images, and/or ideas to achieve a desired outcome.
  • Evaluate information through the market research process to make business decisions.
  • Prepare selling strategies.
  • Assist in the creation and execution of marketing plans by monitoring, assessing, and adapting business strategies to emerging opportunities in both domestic and global markets.
  • Demonstrate creativity, innovation, and flexibility in order to work successfully in a digital marketing environment.

 

Careers

Earning your associate degree in Marketing at Madison Area Technical College prepares you for valuable work as a(n):

  • Account Executive
  • Advertising Coordinator
  • Customer Service Manager or Representative
  • Digital Content Coordinator
  • Marketing Research Assistant
  • Promotional Coordinator
  • Sales/Marketing Manager
  • Sales Representative 
  • Store Manager
  • Social Media Specialist

With additional education and/or work experience, Madison College graduates may find employment as a(n):

  • Brand or Product Manager
  • International Sales Manager
  • Internet Marketing Manager/Director
  • Market Research Analyst
  • Marketing Instructor
  • Marketing and Promotion Manager/Director
  • New Product Development Manager
  • Senior Manager/Executive
  • Estimated Program Cost
    # of Credits for Completion
    61
    Tuition
    $8186.20
    Materials/Supplemental Costs
    $866.00
    Other Costs
    $0.00
    Total Program Costs:
    $9052.20
  • Graduate Summary
    Graduate Report Summary Overview

    2015 2016 2017
    Number of Program Graduates 29 32 23
    Number of Surveys Sent 29 31 21
    Number of Surveys Returned 21 23 19
    Percent of Surveys Returned 72.40% 74.20% 90.50%
    Available for Employment 20 20 17
    Percent Available for Employment 95.20% 87.00% 89.50%
    Not in Labor Market 1 3 2
    Percent Not in Labor Market 4.80% 13.00% 10.50%
    Available for Employment

    2015 2016 2017
    Graduates Employed 19 18 15
    Percent of Graduates Employed 95.00% 90.00% 88.20%
    Employed in Related Occupation 14 10 9
    Percent Employed in Related Occupation 73.70% 55.60% 60.00%
    Employed in Unrelated Occupation 4 8 6
    Percent Employed in Unrelated Occupation 21.10% 44.40% 40.00%
    Employed - No Response 1 0 0
    Percent Employed - No Response 5.30% 0.00% 0.00%
    Seeking Employment 1 2 2
    Percent Seeking Employment 5.00% 10.00% 11.80%
    Reaction To Training at Madison College

    2015 2016 2017
    Student satisfaction Mean (Out of 4) 3.5 3.5 3.3
    Number of Satisfaction Responses 21 23 19
    Very Satisfied 12 11 5
    Percent Very Satisfied 57.10% 47.80% 26.30%
    Satisfied 8 12 14
    Percent Satisfied 38.10% 52.20% 73.70%
    Unsatisfied 0 0 0
    Percent Unsatisfied 0.00% 0.00% 0.00%
    Very Unsatisfied 1 0 0
    Percent Very Unsatisfied 4.80% 0.00% 0.00%
    Primary Reason for Attending Madison College

    2015 2016 2017
    Number of Primary Reason Responses 21 23 19
    Preparation for Getting a Job 7 15 11
    Percent Preparation for Getting a Job 33.30% 65.20% 57.90%
    Career Change 3 6 2
    Percent Career Change 14.30% 26.10% 10.50%
    Improvement of Existing Skills 8 1 2
    Percent Improvement of Existing Skills 38.10% 4.30% 10.50%
    Preparation for Further Education 1 1 3
    Percent Preparation for Further Education 4.80% 4.30% 15.80%
    Personal Interest 1 0 1
    Percent Personal Interest 4.80% 0.00% 5.30%
    Other 1 0 0
    Percent Other 4.80% 0.00% 0.00%
    When Employment was Obtained

    2015 2016 2017
    Number of When Employment Obtained Responses 18 18 15
    Before Enrollment 6 3 6
    Percent Before Enrollment 33.30% 16.70% 40.00%
    While Attending the College 6 9 4
    Percent While Attending the College 33.30% 50.00% 26.70%
    After Training at the College 6 6 5
    Percent After Training at the College 33.30% 33.30% 33.30%
    Location of Employment (related and unrelated)

    2015 2016 2017
    Number of Employment Location Responses 19 18 15
    In College District 14 17 12
    Percent In College District 73.70% 94.40% 80.00%
    In Wisconsin, Not in District 2 0 1
    Percent of In Wisconsin 10.50% 0.00% 6.70%
    Outside of Wisconsin 0 0 2
    Percent Outside Wisconsin 0.00% 0.00% 13.30%
    Employer Location Unknown 3 1 0
    Percent Location Unknown 15.80% 5.60% 0.00%
    Salary Trend
    Salary Trend 2015 2016 2017
    Full Time Employment (Related Job) Full Time Salary Count 11 7 6
    Average Monthly Wage $4,485 $3,857 $3,354
    Average Hourly Wage $26.08 $22.43 $19.50
    Average Work Hours per Week 42.9 40.7 45.4
    Part Time Employment (Related Job) Part Time Salary Count 1 2 1
    Average Hourly Wage $15.00 $13.50 $14.40
    Average Work Hours per Week 30 23 25
  • Graduate Employers
    Total Positions Open for academic year: 2017
    Wisconsin TechConnectTM Jobs* Madison Non-Madison
    Number of Full Time Positions Open 538 1,161
    Number of Part Time Positions Open 464 470
    Total Jobs 1,002 1,631
    Graduate Employers for academic year: 2017
    Employer(s) Job Title City** State*** Positions
    Advertisers Press Marketing Coordinator Middleton
    Associated Insurance Agency Inc Insurance Producer McFarland
    Capital Newspaper Inside Sales Portage
    Grass Roots Trucking LLC Operations Manager Columbus
    Hometown Hospitality Sales Representative Oshkosh
    InterVarsity Program Assistant
    KW2 (Knupp & Watson & Wallman) Associate Account Manager
    Orchard View Training Owner Poynette
    Rockford Mutual Insurance Social Media/Communications Coordinator Rockford IL

    * - Wisconsin TechConnectTM jobs are posted through a statewide consortium operated and funded by all 16 of the technical colleges in Wisconsin.

    ** - Only cities outside of Madison will display.

    *** - Only states outside of Wisconsin will display.

    **** - If you have a position to post, please contact Career and Employment Services at techconnect@madisoncollege.edu

Resources

Related Programs

Flexible Learning Options

Your Marketing courses can include 16-week, compressed (8-week), flex choice, online and hybrid options.

  • Online: Out-of-state students can complete Madison College's Marketing program completely online without paying out-of-state tuition.