Marketing

Associate Degree in Applied Science

Program number: 101043

• Overview
• Admission
• Curriculum
• Outcomes
• Careers

Overview

Overview

Marketing is one of the most important areas of expertise for the next generation of business leaders. Marketing skills are critical to the success of every organization, whether large or small, for-profit or nonprofit, product or service oriented. All organizations must identify and research target markets, determine customer needs, and establish how products and services can most effectively be created, distributed, priced and promoted.  

The Marketing associate degree program at Madison College is designed to teach you the cutting edge skills to work successfully in a digital marketing environment.

Our instructors will share real-world experiences that will help take you — and your business — to the next level.

Program Details

Students in the Marketing program can attend full or part time.

Marketing classes may be offered at these Madison College campuses:

• Madison - Truax
• Madison - West
• Fort Atkinson
• Portage
• Watertown

Explore financial aid eligibility for this program.

All courses for this program are offered online and in person.

Marketing

YOUR ADVANTAGE AT MADISON COLLEGE

• Focus on latest marketing innovations and digital trends.
• Hands-on experience applying usability principles to site building and marketing design.
• Build skills in Google Analytics, mobile and social media.
• Build industry networks through professional organizations such as Social Media Breakfast, American Advertising Federation, American Marketing Association and professional internship opportunities.
• Flexible learning options to accommodate your schedule include online, flex choice, face-to-face and hybrid.

Admission

Admission

To Apply

View the admission requirements for application deadlines, materials and requirements.

In-person Program         Online Program

• Review the admission checklist to learn how to apply to a program or certificate at Madison College.
• Attend an Academic Information Session to get started in the admission process.
• Visit MATC to learn more about the Madison College experience including campus tours and program open houses.

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 

Questions?

Contact the Enrollment Center at EnrollmentServices@madisoncollege.edu or (608) 246-6210.

Curriculum

Curriculum

Prospective program students, the information below reflects the basic requirements for students admitted for the 2018-2019 academic year. To learn more about Madison College, visit us.

Current program students (including newly admitted), go directly to your Degree Progress Report (also referred to as an Advising Report or Academic Requirements) to view:

• Progress toward your specific requirements
• Alternative (in lieu of) courses to meet specific requirements

If you have questions after reviewing your report, please see Advising Services.

First Semester

10-801-195

Written Communication

3 credits

10-103-133

Excel Beginning

1 credits

10-103-137

Word Beginning

1 credits

10-103-143

PowerPoint

1 credits

10-104-102

Marketing Principles

3 credits

10-104-104

Selling Principles

3 credits

10-104-113

Leadership Ethics in the Digital Age

3 credits

Second Semester

10-804-144

Math of Finance

3 credits

10-104-112

Marketing Design Strategies

3 credits

10-104-114

Social Media Principles

3 credits

10-104-125

Principles of Advertising

3 credits

10-104-162

Mobile Marketing (Social Media)

3 credits

Third Semester

10-801-196

Oral/Interpersonal Communication

3 credits

10-104-126

Public Relations

3 credits

10-104-164

Marketing Digital Design

3 credits

 

Marketing Approved Elective (See list below)

3 credits

10-104-169

Internet Marketing

3 credits

Fourth Semester

10-809-195

Economics

3 credits

10-809-199

Psychology Of Human Relations

3 credits

10-104-103

Marketing Research

3 credits

10-104-115

Capstone Campaign

3 credits

10-104-180

Global Marketing

3 credits

10-104-188

Marketing Portfolio

1 credits

Marketing Approved Electives (3 credits in Third Semester)

10-104-165

Marketing Internship

3 credits

10-104-187

Global Studies Seminar

3 credits

10-104-160

Sales Management

3 credits

20-801-262

Social Media Writing

3 credits

10-104-802

Honors - Marketing

3 credits

Outcomes

Outcomes

After completing the Marketing program at Madison Area Technical College, you will be able to:

• Develop strategies to anticipate and satisfy market needs.
• Promote products, services, images, and/or ideas to achieve a desired outcome.
• Evaluate information through the market research process to make business decisions.
• Prepare selling strategies.
• Assist in the creation and execution of marketing plans by monitoring, assessing, and adapting business strategies to emerging opportunities in both domestic and global markets.
• Demonstrate creativity, innovation, and flexibility in order to work successfully in a digital marketing environment.

 

Careers

Earning your associate degree in Marketing at Madison Area Technical College prepares you for valuable work as a(n):

• Account Executive
• Advertising Coordinator
• Customer Service Manager or Representative
• Digital Content Coordinator
• Marketing Research Assistant
• Promotional Coordinator
• Sales/Marketing Manager
• Sales Representative 
• Store Manager
• Social Media Specialist

With additional education and/or work experience, Madison College graduates may find employment as a(n):

• Brand or Product Manager
• International Sales Manager
• Internet Marketing Manager/Director
• Market Research Analyst
• Marketing Instructor
• Marketing and Promotion Manager/Director
• New Product Development Manager
• Senior Manager/Executive