Contact

School of Business and Applied Arts


Truax D3631
1701 Wright Street
Madison WI 53704

CALL: (608) 246-6003 ext. 8
FAX: (608) 243-4754
Email

Small Business Entrepreneurship

One Year Technical Diploma

Program number: 311451

Overview

The Small Business Entrepreneurship diploma program at Madison Area Techinical College will teach you the principles involved in planning and operating a small business.

Classes will cover:

  • Small business appraisal and opportunities
  • Writing business and marketing plans
  • Advertising
  • Public relations
  • Direct mail and sales promotion plans 
  • Business and nonbusiness selling presentations

Come see what Madison College can do to help you start your own business.

We support budding entreprenuers annually at the Madison College Challenge business plan competition. All Madison College students interested in starting their own small business are encouraged to enter. Finalists have a chance to win a cash prize micro-investment, as well as many other great prizes that will help you develop a successful small business. 

Program Details

Small Business Entrepreneurship diploma classes may be offered at these Madison College campuses:

  • Madison - Truax 

Portions of this program are offered online.

Small Business Entrepreneurship


Admission

To Apply

View the admission requirements for application deadlines, materials, and requirements. There is also an online and/or accelerated version of this program with additional admission requirements.

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 

Questions?

Contact the Enrollment Center at EnrollmentServices@madisoncollege.edu or (608) 246-6210.

Curriculum

The courses listed below outline the requirements for completion for students officially admitted in the 2016-2017 academic year. Requirements for completion may vary depending on the semester in which a student is admitted or may be completed by other equivalent courses. Current/continuing students should consult their Academic Requirements report available through their student account for specific requirements and equivalent courses.

First Semester
Second Semester

 

Required Technical Course Selection

(see below)

Technical Course Selection Options
Outcomes

After completing the Small Business Entrepreneurship diploma program at Madison College, you will be able to:

  • Create a fluid and dynamic business plan.
  • Manage the financial resources and systems of a small business.
  • Establish and maintain efficient business operations.
  • Use marketing strategies that are appropriate to the size and nature of your business.
  • Analyze, evaluate and act on creative ideas to grow the business.
  • Develop a professional network to create business opportunities.
  • Manage and motivate your employees.
  • Build and maintain strong client relations.
  • Identify and incorporate appropriate technology for business.
Careers

MATC's Small Business Entrepreneurship diploma holders are ready for a range of professional positions, including:

  • Small Business Owner/Manager
  • Entrepreneur
  • Department Manager
  • Merchandiser
  • Sales Representative
  • Sales Associate

Resources

Related Programs

Flexible Learning Options

Out-of-state students can complete the Small Business Entrepreneurship Certificate completely online without paying out-of-state tuition.