Small Business Entrepreneurship

Technical Diploma

Program Number: 311451

Credits: 31

Area of Study: Business

Delivery Method:
Some Online / Some In Person*

Financial Aid Available

Estimated Program Cost:

Tuition - $4,305.90
Materials/Supplemental Costs
Other Costs
Total Estimated Program Costs*:

The Small Business Entrepreneurship diploma program at Madison Area Technical College will teach you the principles involved in planning and operating a small business.

Classes will cover:

  • Small business appraisal and opportunities
  • Writing business and marketing plans
  • Advertising
  • Public relations
  • Direct mail and sales promotion plans 
  • Business and nonbusiness selling presentations

Come see what Madison College can do to help you start your own business.

We support budding entrepreneurs annually at the Madison College Challenge business plan competition. All Madison College students interested in starting their own small business are encouraged to enter. Finalists have a chance to win a cash prize micro-investment, as well as many other great prizes that will help you develop a successful small business. 

Program Details

Students in the Small Business Entrepreneurship program can attend full or part time.

Small Business Entrepreneurship diploma classes may be offered at these Madison College campuses:

  • Madison - Truax

Explore financial aid eligibility for this program.

Small Business Entrepreneurship


To Apply

  • Visit MATC to learn more about the Madison College experience including campus tours and program open houses.

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 


Contact the Enrollment Center at or (608) 246-6210.



Prospective program students, the information below reflects the basic requirements for students admitted for the 2021-2022 academic year. To learn more about Madison College, visit us.

Current program students (including newly admitted), go directly to your Degree Progress Report (also referred to as an Advising Report or Academic Requirements) to view:

  • Progress toward your specific requirements
  • Alternative (in lieu of) courses to meet specific requirements

If you have questions after reviewing your report, please see Advising Services.


There are currently no Transfer Partnerships for this program. Review our Transfer Opportunities page for information on all Madison College transfer options.


After completing the Small Business Entrepreneurship diploma program at Madison College, you will be able to:

  • Create a fluid and dynamic business plan.
  • Manage the financial resources and systems of a small business.
  • Establish and maintain efficient business operations.
  • Use marketing strategies that are appropriate to the size and nature of your business.
  • Analyze, evaluate and act on creative ideas to grow the business.
  • Develop a professional network to create business opportunities.
  • Manage and motivate your employees.
  • Build and maintain strong client relations.
  • Identify and incorporate appropriate technology for business.

MATC's Small Business Entrepreneurship diploma holders are ready for a range of professional positions, including:

  • Small Business Owner/Manager
  • Entrepreneur
  • Department Manager
  • Merchandiser
  • Sales Representative
  • Sales Associate

Find open jobs in this industry on Handshake

Handshake - matching highly-skilled students and alumni with jobs


  • Graduate Summary
    Graduate Report Summary Overview

    Number of Program Graduates8136
    Number of Surveys Sent8126
    Number of Surveys Returned684
    Percent of Surveys Returned75.00%66.70%66.70%
    Available for Employment453
    Percent Available for Employment66.70%62.50%75.00%
    Not in Labor Market231
    Percent Not in Labor Market33.30%37.50%25.00%
    Available for Employment

    Graduates Employed451
    Percent of Graduates Employed100.00%100.00%33.30%
    Employed in Related Occupation330
    Percent Employed in Related Occupation75.00%60.00%0.00%
    Employed in Unrelated Occupation121
    Percent Employed in Unrelated Occupation25.00%40.00%100.00%
    Employed - No Response000
    Percent Employed - No Response0.00%0.00%0.00%
    Seeking Employment002
    Percent Seeking Employment0.00%0.00%66.70%
    Reaction To Training at Madison College

    Student satisfaction Mean (Out of 4)3.73.53
    Number of Satisfaction Responses683
    Very Satisfied (4)441
    Percent Very Satisfied66.70%50.00%33.30%
    Satisfied (3)241
    Percent Satisfied33.30%50.00%33.30%
    Unsatisfied (2)001
    Percent Unsatisfied0.00%0.00%33.30%
    Very Unsatisfed (1)000
    Percent Very Unsatisfied0.00%0.00%0.00%
    Primary Reason for Attending Madison College

    Number of Primary Reason Responses684
    Preparation for Getting a Job320
    Percent Preparation for Getting a Job50.00%25.00%0.00%
    Career Change001
    Percent Career Change0.00%0.00%25.00%
    Improvement of Existing Skills221
    Percent Improvement of Existing Skills33.30%25.00%25.00%
    Preparation for Further Education032
    Percent Preparation for Further Education0.00%37.50%50.00%
    Personal Interest110
    Percent Personal Interest16.70%12.50%0.00%
    Percent Other0.00%0.00%0.00%
    When Employment was Obtained

    Number of When Employment Obtained Responses451
    Before Enrollment120
    Percent Before Enrollment25.00%40.00%0.00%
    While Attending the College310
    Percent While Attending the College75.00%20.00%0.00%
    After Training at the College021
    Percent After Training at the College0.00%40.00%100.00%
    Location of Employment (related and unrelated)

    Number of Employment Location Responses451
    In College District231
    Percent In College District50.00%60.00%100.00%
    In Wisconsin, Not in District110
    Percent of In Wisconsin25.00%20.00%0.00%
    Outside of Wisconsin100
    Percent Outside Wisconsin25.00%0.00%0.00%
    Employer Location Unknown010
    Percent Location Unknown0.00%20.00%0.00%
    Salary Trend
    Salary Trend201720182019
    Full Time Employment (Related Job)Full Time Salary Count21
    Average Monthly Wage$2,155 $2,752
    Average Hourly Wage$12.53 $16.00
    Average Work Hours per Week42.540
    Part Time Employment (Related Job)Part Time Salary Count11
    Average Hourly Wage$8.00 $17.00
    Average Work Hours per Week2015


Related Programs

Related Courses that Compliment this Diploma

Flexible Learning Options

Out-of-state students can complete the Small Business Entrepreneurship Certificate completely online without paying out-of-state tuition.