Contact

School of Business and Applied Arts


Truax D3631
1701 Wright Street
Madison WI 53704

Office Hours:
Monday - Friday: 8 a.m - 4:30 p.m. 

CALL: (608) 246-6003 ext. 8
FAX: (608) 243-4754
Email

Small Business Entrepreneurship

One Year Technical Diploma

Program number: 311451

Overview

The Small Business Entrepreneurship diploma program at Madison Area Technical College will teach you the principles involved in planning and operating a small business.

Classes will cover:

  • Small business appraisal and opportunities
  • Writing business and marketing plans
  • Advertising
  • Public relations
  • Direct mail and sales promotion plans 
  • Business and nonbusiness selling presentations

Come see what Madison College can do to help you start your own business.

We support budding entrepreneurs annually at the Madison College Challenge business plan competition. All Madison College students interested in starting their own small business are encouraged to enter. Finalists have a chance to win a cash prize micro-investment, as well as many other great prizes that will help you develop a successful small business. 

Program Details

Students in the Small Business Entrepreneurship program can attend full or part time.

Small Business Entrepreneurship diploma classes may be offered at these Madison College campuses:

  • Madison - Truax

Explore financial aid eligibility for this program.

Some of the courses for this program may be available online.

Small Business Entrepreneurship


Admission

To Apply
 

  • Visit MATC to learn more about the Madison College experience including campus tours and program open houses.

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 

Questions?

Contact the Enrollment Center at EnrollmentServices@madisoncollege.edu or (608) 246-6210.

 

Curriculum

Prospective program students, the information below reflects the basic requirements for students admitted for the 2018-2019 academic year. To learn more about Madison College, visit us.

Current program students (including newly admitted), go directly to your Degree Progress Report (also referred to as an Advising Report or Academic Requirements) to view:

  • Progress toward your specific requirements
  • Alternative (in lieu of) courses to meet specific requirements

If you have questions after reviewing your report, please see Advising Services.

Outcomes

After completing the Small Business Entrepreneurship diploma program at Madison College, you will be able to:

  • Create a fluid and dynamic business plan.
  • Manage the financial resources and systems of a small business.
  • Establish and maintain efficient business operations.
  • Use marketing strategies that are appropriate to the size and nature of your business.
  • Analyze, evaluate and act on creative ideas to grow the business.
  • Develop a professional network to create business opportunities.
  • Manage and motivate your employees.
  • Build and maintain strong client relations.
  • Identify and incorporate appropriate technology for business.
Careers

MATC's Small Business Entrepreneurship diploma holders are ready for a range of professional positions, including:

  • Small Business Owner/Manager
  • Entrepreneur
  • Department Manager
  • Merchandiser
  • Sales Representative
  • Sales Associate
  • Estimated Program Cost
    # of Credits for Completion
    35
    Tuition
    $4697.00
    Materials/Supplemental Costs
    $491.50
    Other Costs
    $0.00
    Total Program Costs:
    $5188.50
  • Graduate Summary
    Graduate Report Summary Overview

    2015 2016 2017
    Number of Program Graduates 13 10 8
    Number of Surveys Sent 13 10 8
    Number of Surveys Returned 12 9 6
    Percent of Surveys Returned 92.30% 90.00% 75.00%
    Available for Employment 9 8 4
    Percent Available for Employment 75.00% 88.90% 66.70%
    Not in Labor Market 3 1 2
    Percent Not in Labor Market 25.00% 11.10% 33.30%
    Available for Employment

    2015 2016 2017
    Graduates Employed 7 8 4
    Percent of Graduates Employed 77.80% 100.00% 100.00%
    Employed in Related Occupation 3 2 3
    Percent Employed in Related Occupation 42.90% 25.00% 75.00%
    Employed in Unrelated Occupation 4 4 1
    Percent Employed in Unrelated Occupation 57.10% 50.00% 25.00%
    Employed - No Response 0 2 0
    Percent Employed - No Response 0.00% 25.00% 0.00%
    Seeking Employment 2 0 0
    Percent Seeking Employment 22.20% 0.00% 0.00%
    Reaction To Training at Madison College

    2015 2016 2017
    Student satisfaction Mean (Out of 4) 3.7 3 3.7
    Number of Satisfaction Responses 12 9 6
    Very Satisfied 9 2 4
    Percent Very Satisfied 75.00% 22.20% 66.70%
    Satisfied 2 6 2
    Percent Satisfied 16.70% 66.70% 33.30%
    Unsatisfied 1 0 0
    Percent Unsatisfied 8.30% 0.00% 0.00%
    Very Unsatisfied 0 1 0
    Percent Very Unsatisfied 0.00% 11.10% 0.00%
    Primary Reason for Attending Madison College

    2015 2016 2017
    Number of Primary Reason Responses 12 9 6
    Preparation for Getting a Job 3 2 3
    Percent Preparation for Getting a Job 25.00% 22.20% 50.00%
    Career Change 4 1 0
    Percent Career Change 33.30% 11.10% 0.00%
    Improvement of Existing Skills 2 3 2
    Percent Improvement of Existing Skills 16.70% 33.30% 33.30%
    Preparation for Further Education 2 1 0
    Percent Preparation for Further Education 16.70% 11.10% 0.00%
    Personal Interest 0 2 1
    Percent Personal Interest 0.00% 22.20% 16.70%
    Other 1 0 0
    Percent Other 8.30% 0.00% 0.00%
    When Employment was Obtained

    2015 2016 2017
    Number of When Employment Obtained Responses 7 6 4
    Before Enrollment 4 1 1
    Percent Before Enrollment 57.10% 16.70% 25.00%
    While Attending the College 2 3 3
    Percent While Attending the College 28.60% 50.00% 75.00%
    After Training at the College 1 2 0
    Percent After Training at the College 14.30% 33.30% 0.00%
    Location of Employment (related and unrelated)

    2015 2016 2017
    Number of Employment Location Responses 7 8 4
    In College District 6 6 2
    Percent In College District 85.70% 75.00% 50.00%
    In Wisconsin, Not in District 1 0 1
    Percent of In Wisconsin 14.30% 0.00% 25.00%
    Outside of Wisconsin 0 0 1
    Percent Outside Wisconsin 0.00% 0.00% 25.00%
    Employer Location Unknown 0 2 0
    Percent Location Unknown 0.00% 25.00% 0.00%
    Salary Trend
    Salary Trend 2015 2016 2017
    Full Time Employment (Related Job) Full Time Salary Count 1 1 2
    Average Monthly Wage $1,978 $3,105 $2,155
    Average Hourly Wage $11.50 $18.05 $12.53
    Average Work Hours per Week 37.5 38 42.5
    Part Time Employment (Related Job) Part Time Salary Count 1 1 1
    Average Hourly Wage $8.00 $25.00 $8.00
    Average Work Hours per Week 30 30 20
  • Graduate Employers
    Total Positions Open for academic year: 2017
    Wisconsin TechConnectTM Jobs* Madison Non-Madison
    Number of Full Time Positions Open
    Number of Part Time Positions Open
    Total Jobs
    Graduate Employers for academic year: 2017
    Employer(s) Job Title City** State*** Positions
    Downtown Coffee Grounds Manager Lodi
    Fluid Coffee Bar Barista Denver CO

    * - Wisconsin TechConnectTM jobs are posted through a statewide consortium operated and funded by all 16 of the technical colleges in Wisconsin.

    ** - Only cities outside of Madison will display.

    *** - Only states outside of Wisconsin will display.

    **** - If you have a position to post, please contact Career and Employment Services at techconnect@madisoncollege.edu

Resources

Related Programs

Flexible Learning Options

Out-of-state students can complete the Small Business Entrepreneurship Certificate completely online without paying out-of-state tuition.