Small Business Entrepreneurship

Technical Diploma

Program Number: 311451

Credits: 31

Area of Study: Business

Delivery Method:
100% In Person*
100% Online*
Some Online / Some In Person*

Financial Aid Available

Estimated Program Cost:

Tuition - $4,371.00
Materials/Supplemental Costs
Other Costs
Total Estimated Program Costs*:

The Small Business Entrepreneurship diploma program at Madison Area Technical College will teach you the principles involved in planning and operating a small business.

Classes will cover:

  • Small business appraisal and opportunities
  • Writing business and marketing plans
  • Advertising
  • Public relations
  • Direct mail and sales promotion plans 
  • Business and nonbusiness selling presentations

Come see what Madison College can do to help you start your own business.

We support budding entrepreneurs annually at the Madison College Challenge business plan competition. All Madison College students interested in starting their own small business are encouraged to enter. Finalists have a chance to win a cash prize micro-investment, as well as many other great prizes that will help you develop a successful small business. 

Program Details

Students in the Small Business Entrepreneurship program can attend full or part time.

Small Business Entrepreneurship diploma classes may be offered at these Madison College campuses:

  • Madison - Truax

Explore financial aid eligibility for this program.

Small Business Entrepreneurship


To Apply

  • Visit MATC to learn more about the Madison College experience including campus tours and program open houses.

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 


Contact the Enrollment Center at or (608) 246-6210.



Prospective program students, the information below reflects the basic requirements for students admitted for the 2021-2022 academic year. To learn more about Madison College, visit us.

Current and newly admitted program students, go directly to your Degree Progress Report to view:

  • Progress toward your specific requirements
  • Alternative (in lieu of) courses to meet specific requirements

If you have questions after reviewing your degree progress report (advisement report), please see Advising Services.


There are currently no Transfer Partnerships for this program. Review our Transfer Opportunities page for information on all Madison College transfer options.


After completing the Small Business Entrepreneurship diploma program at Madison College, you will be able to:

  • Create a fluid and dynamic business plan.
  • Manage the financial resources and systems of a small business.
  • Establish and maintain efficient business operations.
  • Use marketing strategies that are appropriate to the size and nature of your business.
  • Analyze, evaluate and act on creative ideas to grow the business.
  • Develop a professional network to create business opportunities.
  • Manage and motivate your employees.
  • Build and maintain strong client relations.
  • Identify and incorporate appropriate technology for business.

MATC's Small Business Entrepreneurship diploma holders are ready for a range of professional positions, including:

  • Small Business Owner/Manager
  • Entrepreneur
  • Department Manager
  • Merchandiser
  • Sales Representative
  • Sales Associate

Find open jobs in this industry on Handshake

Handshake - matching highly-skilled students and alumni with jobs


  • Graduate Summary
    Graduate Report Summary Overview

    Number of Program Graduates13611
    Number of Surveys Sent12611
    Number of Surveys Returned847
    Percent of Surveys Returned66.7%66.7%63.6%
    Available for Employment535
    Percent Available for Employment62.5%100.0%71.4%
    Not in Labor Market311
    Percent Not in Labor Market37.5%33.3%14.3%
    Available for Employment

    Graduates Employed512
    Percent of Graduates Employed100.0%33.3%40.0%
    Employed in Related Occupation301
    Percent Employed in Related Occupation60.0%0.0%50.0%
    Employed in Unrelated Occupation211
    Percent Employed in Unrelated Occupation40.0%100.0%50.0%
    Employed - No Response000
    Percent Employed - No Response0.0%0.0%0.0%
    Seeking Employment023
    Percent Seeking Employment0.0%66.7%60.0%
    Reaction To Training at Madison College

    Student satisfaction Mean (Out of 4)3.533.4
    Number of Satisfaction Responses837
    Very Satisfied (4)413
    Percent Very Satisfied50.0%33.3%42.9%
    Satisfied (3)414
    Percent Satisfied50.0%33.3%57.1%
    Unsatisfied (2)010
    Percent Unsatisfied0.0%33.3%0.0%
    Very Unsatisfed (1)000
    Percent Very Unsatisfied0.0%0.0%0.0%
    Primary Reason for Attending Madison College

    Number of Primary Reason Responses847
    Preparation for Getting a Job201
    Percent Preparation for Getting a Job25.0%0.0%14.3%
    Career Change013
    Percent Career Change0.0%25.0%42.9%
    Improvement of Existing Skills211
    Percent Improvement of Existing Skills25.0%25.0%14.3%
    Preparation for Further Education320
    Percent Preparation for Further Education37.5%50.0%0.0%
    Personal Interest102
    Percent Personal Interest12.5%0.0%28.6%
    Percent Other0.0%0.0%0.0%
    When Employment was Obtained

    Number of When Employment Obtained Responses512
    Before Enrollment200
    Percent Before Enrollment40.0%0.0%0.0%
    While Attending the College101
    Percent While Attending the College20.0%0.0%50.0%
    After Training at the College211
    Percent After Training at the College40.0%100.0%50.0%
    Location of Employment (related and unrelated)

    Number of Employment Location Responses513
    In College District311
    Percent In College District60.0%100.0%33.3%
    In Wisconsin, Not in District100
    Percent of In Wisconsin20.0%0.0%0.0%
    Outside of Wisconsin000
    Percent Outside Wisconsin0.0%0.0%0.0%
    Employer Location Unknown102
    Percent Location Unknown20.0%0.0%66.7%
    Salary Trend
    Salary Trend201820192020
    Full Time Employment (Related Job)Full Time Salary Count1
    Average Monthly Wage$2,752
    Average Hourly Wage$16.00
    Average Work Hours per Week40.0
    Part Time Employment (Related Job)Part Time Salary Count1
    Average Hourly Wage$17.00
    Average Work Hours per Week15.0


Related Programs

Related Courses that Compliment this Diploma

Flexible Learning Options

Out-of-state students can complete the Small Business Entrepreneurship Certificate completely online without paying out-of-state tuition.