Do you dream of starting a small business?
There’s so much to know.
Learn planning, operations and marketing with us.
An entrepreneur standing in front of their storefront.

Ready to Learn More?

If you’d like to learn more about the Small Business Entrepreneurship program, we’d love to talk with you.

We’re here to answer any questions and guide you through our application process step-by-step.

Send us your contact information, and we’ll help you get started right away!

Indicates required field
Text message opt in:
No spam, we promise!
Small Business Entrepreneurship
Program Number: 101451
Your Degree:
Associate Degree
Area of Study:
Business
Delivery Method:
100% Online
Some Online/Some In Person
Estimated Time to Complete:
61 Credits | Finish degree in 2 years
financial aid icon Financial Aid Available
net price calculator sketch
What You'll Pay
Use our Net Price Calculator to estimate your tuition costs.
Estimated Program Cost
$10,677.27
Financial Aid
Applying for financial aid and scholarships help you pay for your education.
  • Program Overview

    Learn the principles of planning and operating a small business.

    Topics covered in the Small Business Entrepreneurship program include:

    • Small business appraisal and opportunities
    • Writing business and marketing plans
    • Business and nonbusiness selling presentations
    • Social media campaigns
    • How to find success utilizing an entrepreneurial mindset
    • Successful management and operations techniques
    • Legal principles in the business world

    See what Madison College can do to help you start your own business.

    We support budding entrepreneurs annually at the Madison College Challenge business plan competition. All Madison College students interested in starting their own small business are encouraged to enter. Finalists have a chance to win a cash prize micro-investment, as well as many other great prizes that will help you develop a successful small business.

    Small Business Entrepreneurship Program Details

    Students in the Small Business Entrepreneurship program can attend full- or part-time.

    Small Business Entrepreneurship classes are offered at the Madison College Truax campus.

    Graduates of the Small Business Entrepreneurship program are ready for a range of professional positions, including:

    • Small Business Owner/Manager
    • Entrepreneur
    • Department Manager
    • Merchandiser
    • Sales Representative
    • Sales Associate

    Note: Small Business Entrepreneurship is an Associate Degree program. If you are looking for the Technical Diploma program, please find the Entrepreneurship program in the related programs menu at the bottom of this page.

  • Curriculum and Experience

    Prospective program students, the information below reflects the basic requirements for students admitted for the 2025-2026 academic year. To learn more about Madison College, visit us.

    Current and newly admitted program students, go directly to your Degree Progress Report to view:

    • Progress toward your specific requirements
    • Alternative (in lieu of) courses to meet specific requirements

    If you have questions after reviewing your degree progress report (advisement report), please see Advising Services.

    First Semester
    10-106-100
    3 credits
    10-106-164
    2 credits
    10-145-117
    3 credits
    10-801-195
    3 credits
    10-804-123
    3 credits
    Second Semester
    10-101-106
    3 credits
    10-104-104
    3 credits
    10-145-105
    3 credits
    Third Semester
    Select one of the following courses:
    10-145-108
    2 credits
    Fourth Semester
    10-102-143
    3 credits
    10-102-160
    3 credits
    10-116-145
    3 credits
  • Admission

    To Apply

    Earning a degree is a great way to advance your career development opportunities, so apply today!

    International students who wish to apply for, maintain, or transfer their F-1 student visa status to Madison College are required to complete the International Admission Process.

    Note: It is recommended to only apply for a semester that has already started if you are currently enrolled in classes or you have verified that classes are still available for that semester.

    Application Dates

    Summer 2025

    • Application open
    • Application completion deadline is July 15, 2025

    Fall 2025

    • Application open
    • Application completion deadline is November 15, 2025

    Spring 2026

    • Application open
    • Application completion deadline is April 15, 2026

    Admission Requirements

    All materials must be submitted by the application deadline.

    1. Admission Application

    The online application allows you to save your work as you complete it and ensures fast, secure delivery to our office.

    2. Education Completion

    Submit official transcripts from the institutions you attended that indicate one of the following:

    • High school completion (current high school seniors may submit an in-progress transcript)
    • GED/HSED completion
    • College transcript or Madison College experience showing:
      • Completion of an associate degree or higher, or
      • At least 30 credits completed with a minimum GPA of 2.0 on a 4-point scale
        • The credits must be completed at a single college and cannot be combined with other transcripts
        • Any transfer credit listed on a transcript does not count toward the 30-credit minimum
        • Credits completed at Madison College are evaluated and do not require a transcript

    All high school and/or college transcripts are recommended to be submitted for Credit for Prior Learning evaluation.

    Additional Notes

    • Class capacity is limited and is available on a first come, first served basis.
    • Course prerequisites differ from admission requirements; admission into a program does not guarantee eligibility to enroll in courses or success in the program. Refer to program curriculum for details.

    After Acceptance

    Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at Madison College. 

    Questions?

    Contact the Enrollment Center at EnrollmentServices@madisoncollege.edu or 608.246.6210.

    apply for admission

    Get Started!

    Apply to Madison College and take the first step towards your Small Business Entrepreneurship career.

    It's Free to Apply

  • Career Outcomes

    After completing the Small Business Entrepreneurship program at Madison College, you will be able to:

    • Create a fluid and dynamic business plan.
    • Manage the financial resources and systems of a small business.
    • Establish and maintain efficient business operations.
    • Use marketing strategies that are appropriate to the size and nature of your business.
    • Analyze, evaluate and act on creative ideas to grow the business.
    • Develop a professional network to create business opportunities.
    • Manage and motivate your employees.
    • Build and maintain strong client relations.
    • Identify and incorporate appropriate technology for business.
    • Graduate Summary

      Graduate Report Summary Overview

      2024
      Number of Program Graduates26
      Number of Surveys Sent26
      Number of Surveys Returned7
      Percent of Surveys Returned
      Available for Employment1
      Percent Available for Employment14.3%
      Not in Labor Market
      Percent Not in Labor Market28.6%
      Available for Employment

      2024
      Graduates Employed1
      Percent of Graduates Employed100.0%
      Employed in Related Occupation0
      Percent Employed in Related Occupation0.0%
      Employed in Unrelated Occupation1
      Percent Employed in Unrelated Occupation100.0%
      Employed - No Response0
      Percent Employed - No Response0.0%
      Seeking Employment0
      Percent Seeking Employment0.0%
      Reaction To Training at Madison College

      2024
      Student satisfaction Mean (Out of 4)3.7
      Number of Satisfaction Responses3
      Very Satisfied (4)2
      Percent Very Satisfied66.7%
      Satisfied (3)1
      Percent Satisfied33.3%
      Unsatisfied (2)0
      Percent Unsatisfied0.0%
      Very Unsatisfied (1)
      Percent Very Unsatisfied0.0%
      Primary Reason for Attending Madison College

      2024
      Number of Primary Reason Responses3
      Preparation for Getting a Job
      Percent Preparation for Getting a Job
      Career Change
      Percent Career Change
      Improvement of Existing Skills
      Percent Improvement of Existing Skills
      Preparation for Further Education
      Percent Preparation for Further Education
      Personal Interest
      Percent Personal Interest
      Other
      Percent Other66.7%
      When Employment was Obtained

      2024
      Number of When Employment Obtained Responses1
      Before Enrollment0
      Percent Before Enrollment0.0%
      While Attending the College1
      Percent While Attending the College100.0%
      After Training at the College0
      Percent After Training at the College0.0%
      Location of Employment (related and unrelated)

      2024
      Number of Employment Location Responses5
      In College District0
      Percent In College District0.0%
      In Wisconsin, Not in District1
      Percent of In Wisconsin20.0%
      Outside of Wisconsin0
      Percent Outside Wisconsin0.0%
      Employer Location Unknown4
      Percent Location Unknown80.0%
      Salary Trend
      Salary Trend2024
      Full Time Employment (Related Job)Full Time Salary Count
      Average Monthly Wage
      Average Hourly Wage
      Average Work Hours per Week
      Part Time Employment (Related Job)Part Time Salary Count
      Average Hourly Wage
      Average Work Hours per Week
Ready to get started?
Your first step is to apply to Madison College. It's easy and free to apply, so get started today!