Digital Marketing

Technical Diploma

Program Number: 311045

Credits: 27

Area of Study: Business

Delivery Method:
100% Online*
Some Online / Some In Person*

Financial Aid Available

Estimated Program Cost:

Tuition - $3,750.30
Materials/Supplemental Costs
Other Costs
Total Estimated Program Costs*:

The Digital Marketing one-year technical diploma program at Madison College focuses on current digital tools, platforms, and strategies that are relevant in today’s digital marketplace.


This program explores social and mobile marketing principles, website content management, marketing research and analytics, SEO, and website design as well as the fundamentals of Public Relations and leadership ethics you need to embrace in today’s digital workplace.


Digital Marketing coursework is designed for people who desire to incorporate cutting-edge marketing techniques and technology into an organization’s new and existing marketing activities.

Program Details

Students in the Digital Marketing program can attend full or part time.

Digital Marketing classes may be offered at these Madison College campuses:

  • Madison - Truax

Explore financial aid eligibility for this program.


To Apply

  • Visit MATC to learn more about the Madison College experience including campus tours and program open houses.

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 


Contact the Enrollment Center at or (608) 246-6210.



Prospective program students, the information below reflects the basic requirements for students admitted for the 2021-2022 academic year. To learn more about Madison College, visit us.

Current program students (including newly admitted), go directly to your Degree Progress Report (also referred to as an Advising Report or Academic Requirements) to view:

  • Progress toward your specific requirements
  • Alternative (in lieu of) courses to meet specific requirements

If you have questions after reviewing your report, please see Advising Services.


There are currently no Transfer Partnerships for this program. Review our Transfer Opportunities page for information on all Madison College transfer options.

  • Graduate Summary
    Graduate Report Summary Overview

    Number of Program Graduates31417
    Number of Surveys Sent31416
    Number of Surveys Returned392
    Percent of Surveys Returned100.00%64.30%12.50%
    Available for Employment381
    Percent Available for Employment100.00%88.90%50.00%
    Not in Labor Market011
    Percent Not in Labor Market0.00%11.10%50.00%
    Available for Employment

    Graduates Employed380
    Percent of Graduates Employed100.00%100.00%0.00%
    Employed in Related Occupation250
    Percent Employed in Related Occupation66.70%62.50%0.00%
    Employed in Unrelated Occupation130
    Percent Employed in Unrelated Occupation33.30%37.50%0.00%
    Employed - No Response000
    Percent Employed - No Response0.00%0.00%0.00%
    Seeking Employment001
    Percent Seeking Employment0.00%0.00%100.00%
    Reaction To Training at Madison College

    Student satisfaction Mean (Out of 4)3.33.62
    Number of Satisfaction Responses391
    Very Satisfied (4)150
    Percent Very Satisfied33.30%55.60%0.00%
    Satisfied (3)240
    Percent Satisfied66.70%44.40%0.00%
    Unsatisfied (2)001
    Percent Unsatisfied0.00%0.00%100.00%
    Very Unsatisfed (1)000
    Percent Very Unsatisfied0.00%0.00%0.00%
    Primary Reason for Attending Madison College

    Number of Primary Reason Responses392
    Preparation for Getting a Job130
    Percent Preparation for Getting a Job33.30%33.30%0.00%
    Career Change101
    Percent Career Change33.30%0.00%50.00%
    Improvement of Existing Skills140
    Percent Improvement of Existing Skills33.30%44.40%0.00%
    Preparation for Further Education001
    Percent Preparation for Further Education0.00%0.00%50.00%
    Personal Interest010
    Percent Personal Interest0.00%11.10%0.00%
    Percent Other0.00%11.10%0.00%
    When Employment was Obtained

    Number of When Employment Obtained Responses370
    Before Enrollment130
    Percent Before Enrollment33.30%42.90%0.00%
    While Attending the College020
    Percent While Attending the College0.00%28.60%0.00%
    After Training at the College220
    Percent After Training at the College66.70%28.60%0.00%
    Location of Employment (related and unrelated)

    Number of Employment Location Responses380
    In College District370
    Percent In College District100.00%87.50%0.00%
    In Wisconsin, Not in District000
    Percent of In Wisconsin0.00%0.00%0.00%
    Outside of Wisconsin010
    Percent Outside Wisconsin0.00%12.50%0.00%
    Employer Location Unknown000
    Percent Location Unknown0.00%0.00%0.00%
    Salary Trend
    Salary Trend201720182019
    Full Time Employment (Related Job)Full Time Salary Count14
    Average Monthly Wage$1,489 $3,958
    Average Hourly Wage$8.65 $23.01
    Average Work Hours per Week3540
    Part Time Employment (Related Job)Part Time Salary Count1
    Average Hourly Wage$21.00
    Average Work Hours per Week21