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Program Overview
The Digital Marketing one-year technical diploma program at Madison College focuses on current digital tools, platforms, and relevant strategies in today’s digital marketplace.
This program explores social and mobile marketing principles, website content management, marketing research and analytics, SEO, and website design, as well as the fundamentals of Public Relations and leadership ethics you need to embrace in today’s digital workplace.
Digital Marketing coursework is designed for people who desire to incorporate cutting-edge marketing techniques and technology into an organization’s new and existing marketing activities.
Program Details
Students in the Digital Marketing program can attend full or part-time.
Digital Marketing classes may be offered at these Madison College campuses:
- Madison - Truax
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Curriculum and Experience
Prospective program students, the information below reflects the basic requirements for students admitted for the 2025-2026 academic year. To learn more about Madison College, visit us.
Current and newly admitted program students, go directly to your Degree Progress Report to view:
- Progress toward your specific requirements
- Alternative (in lieu of) courses to meet specific requirements
If you have questions after reviewing your degree progress report (advisement report), please see Advising Services.
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Admission
To Apply
Earning a degree is a great way to advance your career development opportunities, so apply today!
International students who wish to apply for, maintain, or transfer their F-1 student visa status to Madison College are required to complete the International Admission Process.
Note: It is recommended to only apply for a semester that has already started if you are currently enrolled in classes or you have verified that classes are still available for that semester.
Application Dates
Summer 2025
- Application open
- Application completion deadline is July 15, 2025
Fall 2025
- Application open
- Application completion deadline is November 15, 2025
Spring 2026
- Application open
- Application completion deadline is April 15, 2026
Admission Requirements
All materials must be submitted by the application deadline.
1. Admission Application
The online application allows you to save your work as you complete it and ensures fast, secure delivery to our office.
2. Education Completion
Submit official transcripts from the institutions you attended that indicate one of the following:
- High school completion (current high school seniors may submit an in-progress transcript)
- GED/HSED completion
- College transcript or Madison College experience showing:
- Completion of an associate degree or higher, or
- At least 30 credits completed with a minimum GPA of 2.0 on a 4-point scale
- The credits must be completed at a single college and cannot be combined with other transcripts
- Any transfer credit listed on a transcript does not count toward the 30-credit minimum
- Credits completed at Madison College are evaluated and do not require a transcript
All high school and/or college transcripts are recommended to be submitted for Credit for Prior Learning evaluation.
Additional Notes
- Class capacity is limited and is available on a first come, first served basis.
- Course prerequisites differ from admission requirements; admission into a program does not guarantee eligibility to enroll in courses or success in the program. Refer to program curriculum for details.
After Acceptance
Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at Madison College.
Questions?
Contact the Enrollment Center at EnrollmentServices@madisoncollege.edu or 608.246.6210.
Get Started!
Apply to Madison College and take the first step towards your Digital Marketing career.
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Career Outcomes
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Graduate Summary
Graduate Report Summary Overview
2022 2023 2024 Number of Program Graduates 25 29 23 Number of Surveys Sent 24 29 23 Number of Surveys Returned 4 19 11 Percent of Surveys Returned Available for Employment 2 14 7 Percent Available for Employment 50.0% 73.7% 63.6% Not in Labor Market Percent Not in Labor Market 50.0% 26.3% 36.4% Available for Employment
2022 2023 2024 Graduates Employed 0 12 6 Percent of Graduates Employed 0.0% 85.7% 85.7% Employed in Related Occupation 0 9 5 Percent Employed in Related Occupation 75.0% 83.3% Employed in Unrelated Occupation 0 3 1 Percent Employed in Unrelated Occupation 25.0% 16.7% Employed - No Response 0 0 0 Percent Employed - No Response 0.0% 0.0% Seeking Employment 2 2 1 Percent Seeking Employment 100.0% 14.3% 14.3% Reaction To Training at Madison College
2022 2023 2024 Student satisfaction Mean (Out of 4) 3.5 3.3 3.1 Number of Satisfaction Responses 2 17 7 Very Satisfied (4) 1 5 1 Percent Very Satisfied 50.0% 29.4% 14.3% Satisfied (3) 1 12 6 Percent Satisfied 50.0% 70.6% 85.7% Unsatisfied (2) 0 0 0 Percent Unsatisfied 0.0% 0.0% 0.0% Very Unsatisfied (1) Percent Very Unsatisfied 0.0% 0.0% 0.0% Primary Reason for Attending Madison College
2022 2023 2024 Number of Primary Reason Responses 4 19 11 Preparation for Getting a Job Percent Preparation for Getting a Job Career Change Percent Career Change Improvement of Existing Skills Percent Improvement of Existing Skills Preparation for Further Education Percent Preparation for Further Education Personal Interest Percent Personal Interest Other Percent Other 0.0% 0.0% 0.0% When Employment was Obtained
2022 2023 2024 Number of When Employment Obtained Responses 0 12 6 Before Enrollment 0 3 1 Percent Before Enrollment 25.0% 16.7% While Attending the College 0 5 3 Percent While Attending the College 41.7% 50.0% After Training at the College 0 4 2 Percent After Training at the College 33.3% 33.3% Location of Employment (related and unrelated)
2022 2023 2024 Number of Employment Location Responses 0 12 6 In College District 0 8 3 Percent In College District 66.7% 50.0% In Wisconsin, Not in District 0 0 3 Percent of In Wisconsin 0.0% 50.0% Outside of Wisconsin 0 2 0 Percent Outside Wisconsin 16.7% 0.0% Employer Location Unknown 0 2 0 Percent Location Unknown 16.7% 0.0% Salary Trend 2022 2023 2024 Full Time Employment (Related Job) Full Time Salary Count 6 2 Average Monthly Wage $4,776 $2,919 Average Hourly Wage $27.76 $16.97 Average Work Hours per Week 44.3 41.0 Part Time Employment (Related Job) Part Time Salary Count 0 1 Average Hourly Wage $35.00 Average Work Hours per Week 25.0 27.5 -
Graduate Employers
Graduate Employers for academic year: 2024 Employer(s) Job Title City* State** Positions Private Individual Freelance Marketer Montello Quality Cellular Sales Support Specialist Verona Under Armour Factory House Stock Lead Johnson Creek Versiti Blood Research Institute Public Relations Student Worker Milwaukee * - Only cities outside of Madison will display.
** - Only states outside of Wisconsin will display.
*** - If you have a position to post, please contact Career and Employment Services at jobpostings@madisoncollege.edu
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