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Program Overview
The Digital Marketing one-year technical diploma program at Madison College focuses on current digital tools, platforms, and relevant strategies in today’s digital marketplace.
This program explores social and mobile marketing principles, website content management, marketing research and analytics, SEO, and website design, as well as the fundamentals of Public Relations and leadership ethics you need to embrace in today’s digital workplace.
Digital Marketing coursework is designed for people who desire to incorporate cutting-edge marketing techniques and technology into an organization’s new and existing marketing activities.
Program Details
Students in the Digital Marketing program can attend full or part-time.
Digital Marketing classes may be offered at these Madison College campuses:
- Madison - Truax
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Program Courses
Here's a sample course sequence that shows how classes for full-time students are typically organized by semester.
Once you're admitted, your full curriculum and sequence—including any pre-requisites—is defined in your Degree Progress Report.
First Semester10-104-102Marketing Principles
Explore the dynamic and engaging world of marketing where creativity meets strategy. This course dives into the four key principles: Product, Price, Place, and Promotion. Students will uncover how marketing shapes business through topics like target markets, consumer behavior, product development, pricing strategies, distribution channels, and innovative promotions.3 credits10-104-114Social Media Marketing
This course provides an overview of the impact of social media technologies on marketing strategies. Current social media tools/platforms and their business applications, strategy insights, creative, and ethics will be covered along with the development of a social media marketing plan.3 credits10-104-164Marketing Digital Design
Through extensive hands-on experience website builder sites are explored. The conceptual and practical aspects of website design are emphasized. Participants are introduced to principles and practices of Web Usability and Accessibility requirements. Participants are actively engaged in creating a website.3 credits10-104-125Advertising Principles
This course dives into the essentials of traditional and digital advertising, exploring their strengths and weaknesses. Students learn key terminology, how to measure and monitor campaigns, create engaging assets (images, audio, video), and choose the best mediums for specific goals. A strong emphasis on creating ads is a key outcome.3 credits10-106-168Microsoft Office for Business Applications
Learn basic features of Excel, Word, PowerPoint, and Outlook using Microsoft Office 365. Explore Excel to create workbooks, write formulas & functions, manage data, and produce charts & graphs. Discover how Word can automatically generate footnotes, insert citations, and create a bibliography. Create presentations through PowerPoint focusing on layout and design elements. Manage email and calendar using Outlook. Students must have file management skills including saving, organizing, and retrieving files.3 creditsSecond Semester10-104-103Marketing Research & Analytics
In this course students learn to gather, analyze, and apply marketing data for better decisions. Emphasizing best practices, it covers marking analytics, emerging techniques, data interpretation, and developing innovative strategies. Prepares students for real-world marketing with hands-on projects and insights into effective decision-making.3 credits10-104-115Capstone Campaign
In this hands-on course, students will leverage modern advertising mediums to research, design, and execute a multi-media campaign from the ground up. Prior knowledge of traditional and digital media, along with proficiency in design tools is required. As a project-based class, extensive work outside of class hours is expected to bring campaigns to life.3 credits10-104-126Introduction to Public Relations
Public Relations is a strategic communication process that builds relationships between organizations and their publics. This course will focus on basic PR communication plans that marketers can implement to build a favorable public image. Emphasis is given to press releases (traditional and social), press kits, online reputation management and crisis communication, digital press rooms and SEO, media pitches, and social responsibility and community relations.3 credits10-104-162Advanced Social Marketing Technologies
This course will build on social media foundations learned in Social Media Marketing as students focus on how social media intersects with mobile and digital channels. We will investigate advanced social media strategies, SMS/MMS, mobile apps, geo-targeting, mobile advertising and new and emerging social and mobile platforms.3 credits10-104-169Digital Marketing
This introductory course is designed to acquaint students with the basic foundations of digital marketing as part of a strategic marketing plan. Emphasis is to search engine optimization (SEO), search engine marketing (SEM), social media, website marketing, and email marketing strategy with content development. The course also examines consumer trust, legal and ethical issues, and future trends in digital including the role of AI in digital marketing. Prepare for SEO certification exam.3 credits -
How to Apply
To Apply
Earning a degree is a great way to advance your career development opportunities, so apply today!
If you are an international student and want to apply to Madison College, or transfer your F-1 student visa here, check program availability and then complete the International Admission Process.
Note: It is recommended to only apply for a semester that has already started if you are currently enrolled in classes, or you have verified that classes are still available for that semester.
Application Dates
Fall 2026
- Application open
- Application completion deadline is November 15, 2026
Spring 2027
- Application open
- Application completion deadline is April 15, 2027
Summer 2027
- Application available on September 15, 2026
- Application completion deadline is July 15, 2027
Fall 2027
- Application available on October 15, 2026
- Application completion deadline is November 15, 2027
Admission Requirements
All materials must be submitted by the application deadline.
1. Admission Application
The online application allows you to save your work as you complete it and ensures fast, secure delivery to our office.
2. Education Completion
Submit official transcripts from the institutions you attended that indicate one of the following:
- High school completion (current high school seniors may submit an in-progress transcript)
- GED/HSED completion
- College transcript or Madison College experience showing:
- Completion of an associate degree or higher, or
- At least 30 credits completed with a minimum GPA of 2.0 on a 4-point scale
- The credits must be completed at a single college and cannot be combined with other transcripts
- Any transfer credit listed on a transcript does not count toward the 30-credit minimum
- Credits completed at Madison College are evaluated and do not require a transcript
All high school and/or college transcripts are recommended to be submitted for Credit for Prior Learning evaluation.
Additional Notes
Individual courses may have prerequisites to enroll. Admission into a certificate or waiting list does not guarantee eligibility to enroll in courses. See the Curriculum section for the list of courses for the certificate.
Questions?
Contact the Enrollment Center at EnrollmentServices@madisoncollege.edu or 608.246.6210.
Get Started!
Apply to Madison College and take the first step towards your Digital Marketing career.
