Digital Marketing

Embedded Technical Diploma

Program number: 311045

Overview

Overview

The Digital Marketing one-year technical diploma program at Madison College focuses on current digital tools, platforms, and strategies that are relevant in today’s digital marketplace.

 

This program explores social and mobile marketing principles, website content management, marketing research and analytics, SEO, and website design as well as the fundamentals of Public Relations and leadership ethics you need to embrace in today’s digital workplace.

 

Digital Marketing coursework is designed for people who desire to incorporate cutting-edge marketing techniques and technology into an organization’s new and existing marketing activities.

Program Details

Students in the Digital Marketing program can attend full or part time.

Digital Marketing classes may be offered at these Madison College campuses:

  • Madison - Truax

Explore financial aid eligibility for this program.

All courses for this program are offered online and many are offered in person
Admission

Admission

To Apply
 

  • Visit MATC to learn more about the Madison College experience including campus tours and program open houses.

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 

Questions?

Contact the Enrollment Center at EnrollmentServices@madisoncollege.edu or (608) 246-6210.

 

Curriculum

Curriculum

Prospective program students, the information below reflects the basic requirements for students admitted for the 2019-2020 academic year. To learn more about Madison College, visit us.

Current program students (including newly admitted), go directly to your Degree Progress Report (also referred to as an Advising Report or Academic Requirements) to view:

  • Progress toward your specific requirements
  • Alternative (in lieu of) courses to meet specific requirements

If you have questions after reviewing your report, please see Advising Services.

  • Estimated Program Cost
    # of Credits for Completion
    27
    Tuition
    $3685.50
    Materials/Supplemental Costs
    $518.97
    Other Costs
    $0.00
    Total Estimated Program Costs:
    (book costs not included)
    $4204.47
  • Graduate Summary
    Graduate Report Summary Overview

    		 2016 2017 2018
    Number of Program Graduates 1 3 14
    Number of Surveys Sent 1 3 14
    Number of Surveys Returned 1 3 9
    Percent of Surveys Returned 100.00% 100.00% 64.30%
    Available for Employment 1 3 8
    Percent Available for Employment 100.00% 100.00% 88.90%
    Not in Labor Market 0 0 1
    Percent Not in Labor Market 0.00% 0.00% 11.10%
    Available for Employment

    		 2016 2017 2018
    Graduates Employed 1 3 8
    Percent of Graduates Employed 100.00% 100.00% 100.00%
    Employed in Related Occupation 1 2 5
    Percent Employed in Related Occupation 100.00% 66.70% 62.50%
    Employed in Unrelated Occupation 0 1 3
    Percent Employed in Unrelated Occupation 0.00% 33.30% 37.50%
    Employed - No Response 0 0 0
    Percent Employed - No Response 0.00% 0.00% 0.00%
    Seeking Employment 0 0 0
    Percent Seeking Employment 0.00% 0.00% 0.00%
    Reaction To Training at Madison College

    		 2016 2017 2018
    Student satisfaction Mean (Out of 4) 3 3.3 3.6
    Number of Satisfaction Responses 1 3 9
    Very Satisfied 0 1 5
    Percent Very Satisfied 0.00% 33.30% 55.60%
    Satisfied 1 2 4
    Percent Satisfied 100.00% 66.70% 44.40%
    Unsatisfied 0 0 0
    Percent Unsatisfied 0.00% 0.00% 0.00%
    Very Unsatisfied 0 0 0
    Percent Very Unsatisfied 0.00% 0.00% 0.00%
    Primary Reason for Attending Madison College

    		 2016 2017 2018
    Number of Primary Reason Responses 1 3 9
    Preparation for Getting a Job 0 1 3
    Percent Preparation for Getting a Job 0.00% 33.30% 33.30%
    Career Change 1 1 0
    Percent Career Change 100.00% 33.30% 0.00%
    Improvement of Existing Skills 0 1 4
    Percent Improvement of Existing Skills 0.00% 33.30% 44.40%
    Preparation for Further Education 0 0 0
    Percent Preparation for Further Education 0.00% 0.00% 0.00%
    Personal Interest 0 0 1
    Percent Personal Interest 0.00% 0.00% 11.10%
    Other 0 0 1
    Percent Other 0.00% 0.00% 11.10%
    When Employment was Obtained

    		 2016 2017 2018
    Number of When Employment Obtained Responses 1 3 7
    Before Enrollment 0 1 3
    Percent Before Enrollment 0.00% 33.30% 42.90%
    While Attending the College 0 0 2
    Percent While Attending the College 0.00% 0.00% 28.60%
    After Training at the College 1 2 2
    Percent After Training at the College 100.00% 66.70% 28.60%
    Location of Employment (related and unrelated)

    		 2016 2017 2018
    Number of Employment Location Responses 1 3 8
    In College District 1 3 7
    Percent In College District 100.00% 100.00% 87.50%
    In Wisconsin, Not in District 0 0 0
    Percent of In Wisconsin 0.00% 0.00% 0.00%
    Outside of Wisconsin 0 0 1
    Percent Outside Wisconsin 0.00% 0.00% 12.50%
    Employer Location Unknown 0 0 0
    Percent Location Unknown 0.00% 0.00% 0.00%
    Salary Trend
    Salary Trend 2016 2017 2018
    Full Time Employment (Related Job) Full Time Salary Count 1 1 4
    Average Monthly Wage $2,481 $1,489 $3,958
    Average Hourly Wage $14.42 $8.65 $23.01
    Average Work Hours per Week 40 35 40
    Part Time Employment (Related Job) Part Time Salary Count 1
    Average Hourly Wage $21.00
    Average Work Hours per Week 21
  • Graduate Employers
    Total Positions Open for academic year: 2018
    Wisconsin TechConnectTM Jobs* Madison Non-Madison
    Number of Full Time Positions Open 6 13
    Number of Part Time Positions Open 5 21
    Total Jobs 11 34
    Graduate Employers for academic year: 2018
    Employer(s) Job Title City** State*** Positions
    Hansen Home Team Marketing Coordinator
    Home Advisor Online Marketing Consultant Indianapolis IN
    Inspired Media LLC Founder/CEO Stoughton
    Verona Woods Front House Manager Verona
    Wisconsin Interactive Network Creative Designer

    * - Wisconsin TechConnectTM jobs are posted through a statewide consortium operated and funded by all 16 of the technical colleges in Wisconsin.

    ** - Only cities outside of Madison will display.

    *** - Only states outside of Wisconsin will display.

    **** - If you have a position to post, please contact Career and Employment Services at techconnect@madisoncollege.edu

Resources

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