Digital Marketing

Embedded Technical Diploma

Program number: 311045

• Overview
• Admission
• Curriculum

Overview

Overview

The Digital Marketing one-year technical diploma program at Madison College focuses on mobile applications, social media and e-commerce marketing. This program is designed for people who desire to incorporate cutting-edge marketing techniques into an organization’s new and existing marketing activities.

You will learn social media and mobile marketing principles, as well as the leadership ethics you need to consider when influencing people. Public relations fundamentals, including press releases, press kits, and reputation and crisis communication, are also explored.

Program Details

Students in the Digital Marketing program can attend full or part time.

Digital Marketing classes may be offered at these Madison College campuses:

• Madison - Truax

Explore financial aid eligibility for this program.

All courses for this program are offered online and in person.

IBTV: Madison Noteworthy — Madison College Digital Marketing Programs

Admission

Admission

To Apply

• View the admission requirements for application deadlines, materials and requirements.  

In-person Program         Online Program

        Effective Summer 2019 - Program Admission Requirements

• Attend an Academic Information Session to get started in the admission process.
• Visit MATC to learn more about the Madison College experience including campus tours and program open houses.

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 

Questions?

Contact the Enrollment Center at EnrollmentServices@madisoncollege.edu or (608) 246-6210.

Curriculum

Curriculum

Prospective program students, the information below reflects the basic requirements for students admitted for the 2018-2019 academic year. To learn more about Madison College, visit us.

Current program students (including newly admitted), go directly to your Degree Progress Report (also referred to as an Advising Report or Academic Requirements) to view:

• Progress toward your specific requirements
• Alternative (in lieu of) courses to meet specific requirements

If you have questions after reviewing your report, please see Advising Services.

First Semester

10-104-102

Marketing Principles

3 credits

10-104-114

Social Media Principles

3 credits

10-104-162

Mobile Marketing (Social Media)

3 credits

10-104-164

Marketing Digital Design

3 credits

10-104-169

Internet Marketing

3 credits

Second Semester

10-104-103

Marketing Research

3 credits

10-104-113

Leadership Ethics in the Digital Age

3 credits

10-104-115

Capstone Campaign

3 credits

10-104-126

Public Relations

3 credits