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Digital Marketing
Embedded Technical Diploma
Program number:
311045
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Overview
Admission
Overview
The Digital Marketing one-year technical diploma program at Madison College focuses on mobile applications, social media and e-commerce marketing. This program is designed for people who desire to incorporate cutting-edge marketing techniques into an organization’s new and existing marketing activities.
You will learn social media and mobile marketing principles, as well as the leadership ethics you need to consider when influencing people. Public relations fundamentals, including press releases, press kits, and reputation and crisis communication, are also explored.
Program Details
Students in the Digital Marketing program can attend full or part time.
Digital Marketing classes may be offered at these Madison College campuses:
- Madison - Truax
Explore financial aid eligibility for this program.
All courses for this program are offered online and in person.
CurriculumAdmission
To Apply
- View the admission requirements for application deadlines, materials and requirements.
- Attend an Academic Information Session to get started in the admission process.
- Visit MATC to learn more about the Madison College experience including campus tours and program open houses.
After Acceptance
Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC.
Questions?
Contact the Enrollment Center at EnrollmentServices@madisoncollege.edu or (608) 246-6210.
Curriculum
Prospective program students, the information below reflects the basic requirements for students admitted for the 2019-2020 academic year. To learn more about Madison College, visit us.
Current program students (including newly admitted), go directly to your Degree Progress Report (also referred to as an Advising Report or Academic Requirements) to view:
- Progress toward your specific requirements
- Alternative (in lieu of) courses to meet specific requirements
If you have questions after reviewing your report, please see Advising Services.
First SemesterSecond Semester
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Estimated Program Cost
# of Credits for Completion27Tuition$3685.50Materials/Supplemental Costs$518.97Other Costs$0.00Total Estimated Program Costs:
(book costs not included)$4204.47
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Graduate Summary
Graduate Report Summary Overview
2016 2017 2018 Number of Program Graduates 1 3 14 Number of Surveys Sent 1 3 14 Number of Surveys Returned 1 3 9 Percent of Surveys Returned 100.00% 100.00% 64.30% Available for Employment 1 3 8 Percent Available for Employment 100.00% 100.00% 88.90% Not in Labor Market 0 0 1 Percent Not in Labor Market 0.00% 0.00% 11.10% Available for Employment
2016 2017 2018 Graduates Employed 1 3 8 Percent of Graduates Employed 100.00% 100.00% 100.00% Employed in Related Occupation 1 2 5 Percent Employed in Related Occupation 100.00% 66.70% 62.50% Employed in Unrelated Occupation 0 1 3 Percent Employed in Unrelated Occupation 0.00% 33.30% 37.50% Employed - No Response 0 0 0 Percent Employed - No Response 0.00% 0.00% 0.00% Seeking Employment 0 0 0 Percent Seeking Employment 0.00% 0.00% 0.00% Reaction To Training at Madison College
2016 2017 2018 Student satisfaction Mean (Out of 4) 3 3.3 3.6 Number of Satisfaction Responses 1 3 9 Very Satisfied 0 1 5 Percent Very Satisfied 0.00% 33.30% 55.60% Satisfied 1 2 4 Percent Satisfied 100.00% 66.70% 44.40% Unsatisfied 0 0 0 Percent Unsatisfied 0.00% 0.00% 0.00% Very Unsatisfied 0 0 0 Percent Very Unsatisfied 0.00% 0.00% 0.00% Primary Reason for Attending Madison College
2016 2017 2018 Number of Primary Reason Responses 1 3 9 Preparation for Getting a Job 0 1 3 Percent Preparation for Getting a Job 0.00% 33.30% 33.30% Career Change 1 1 0 Percent Career Change 100.00% 33.30% 0.00% Improvement of Existing Skills 0 1 4 Percent Improvement of Existing Skills 0.00% 33.30% 44.40% Preparation for Further Education 0 0 0 Percent Preparation for Further Education 0.00% 0.00% 0.00% Personal Interest 0 0 1 Percent Personal Interest 0.00% 0.00% 11.10% Other 0 0 1 Percent Other 0.00% 0.00% 11.10% When Employment was Obtained
2016 2017 2018 Number of When Employment Obtained Responses 1 3 7 Before Enrollment 0 1 3 Percent Before Enrollment 0.00% 33.30% 42.90% While Attending the College 0 0 2 Percent While Attending the College 0.00% 0.00% 28.60% After Training at the College 1 2 2 Percent After Training at the College 100.00% 66.70% 28.60% Location of Employment (related and unrelated)
2016 2017 2018 Number of Employment Location Responses 1 3 8 In College District 1 3 7 Percent In College District 100.00% 100.00% 87.50% In Wisconsin, Not in District 0 0 0 Percent of In Wisconsin 0.00% 0.00% 0.00% Outside of Wisconsin 0 0 1 Percent Outside Wisconsin 0.00% 0.00% 12.50% Employer Location Unknown 0 0 0 Percent Location Unknown 0.00% 0.00% 0.00% Salary Trend Salary Trend 2016 2017 2018 Full Time Employment (Related Job) Full Time Salary Count 1 1 4 Average Monthly Wage $2,481 $1,489 $3,958 Average Hourly Wage $14.42 $8.65 $23.01 Average Work Hours per Week 40 35 40 Part Time Employment (Related Job) Part Time Salary Count 1 Average Hourly Wage $21.00 Average Work Hours per Week 21
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Graduate Employers
Total Positions Open for academic year: 2018 Wisconsin TechConnectTM Jobs* Madison Non-Madison Number of Full Time Positions Open 6 13 Number of Part Time Positions Open 5 21 Total Jobs 11 34 Graduate Employers for academic year: 2018 Employer(s) Job Title City** State*** Positions Hansen Home Team Marketing Coordinator Home Advisor Online Marketing Consultant Indianapolis IN Inspired Media LLC Founder/CEO Stoughton Verona Woods Front House Manager Verona Wisconsin Interactive Network Creative Designer * - Wisconsin TechConnectTM jobs are posted through a statewide consortium operated and funded by all 16 of the technical colleges in Wisconsin.
** - Only cities outside of Madison will display.
*** - Only states outside of Wisconsin will display.
**** - If you have a position to post, please contact Career and Employment Services at techconnect@madisoncollege.edu