School of Business and Applied Arts

Truax D3631
1701 Wright Street
Madison WI 53704

Office Hours:
Monday - Friday: 8 a.m - 4:30 p.m. 

CALL: (608) 246-6003 ext. 8
FAX: (608) 243-4754

Digital Marketing

Embedded Technical Diploma

Program number: 311045


The Digital Marketing one-year technical diploma program at Madison College focuses on mobile applications, social media and e-commerce marketing. This program is designed for people who desire to incorporate cutting-edge marketing techniques into an organization’s new and existing marketing activities.

You will learn social media and mobile marketing principles, as well as the leadership ethics you need to consider when influencing people. Public relations fundamentals, including press releases, press kits, and reputation and crisis communication, are also explored.

Program Details

Students in the Digital Marketing program can attend full or part time.

Digital Marketing classes may be offered at these Madison College campuses:

  • Madison - Truax

Explore financial aid eligibility for this program.

All courses for this program are offered online and in person.

IBTV: Madison Noteworthy — Madison College Digital Marketing Programs


To Apply

  • Visit MATC to learn more about the Madison College experience including campus tours and program open houses.

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 


Contact the Enrollment Center at or (608) 246-6210.



Prospective program students, the information below reflects the basic requirements for students admitted for the 2018-2019 academic year. To learn more about Madison College, visit us.

Current program students (including newly admitted), go directly to your Degree Progress Report (also referred to as an Advising Report or Academic Requirements) to view:

  • Progress toward your specific requirements
  • Alternative (in lieu of) courses to meet specific requirements

If you have questions after reviewing your report, please see Advising Services.

First Semester

Second Semester