Digital Marketing

Technical Diploma

Program Number: 311045

Credits: 27

Area of Study: Business

Delivery Method:
100% Online*
Some Online / Some In Person*

Financial Aid Available

Estimated Program Cost:

Tuition - $3,807.00
Materials/Supplemental Costs
Other Costs
Total Estimated Program Costs*:

The Digital Marketing one-year technical diploma program at Madison College focuses on current digital tools, platforms, and strategies that are relevant in today’s digital marketplace.


This program explores social and mobile marketing principles, website content management, marketing research and analytics, SEO, and website design as well as the fundamentals of Public Relations and leadership ethics you need to embrace in today’s digital workplace.


Digital Marketing coursework is designed for people who desire to incorporate cutting-edge marketing techniques and technology into an organization’s new and existing marketing activities.

Program Details

Students in the Digital Marketing program can attend full or part time.

Digital Marketing classes may be offered at these Madison College campuses:

  • Madison - Truax

Explore financial aid eligibility for this program.


To Apply

  • Visit MATC to learn more about the Madison College experience including campus tours and program open houses.

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 


Contact the Enrollment Center at or (608) 246-6210.



Prospective program students, the information below reflects the basic requirements for students admitted for the 2021-2022 academic year. To learn more about Madison College, visit us.

Current and newly admitted program students, go directly to your Degree Progress Report to view:

  • Progress toward your specific requirements
  • Alternative (in lieu of) courses to meet specific requirements

If you have questions after reviewing your degree progress report (advisement report), please see Advising Services.


There are currently no Transfer Partnerships for this program. Review our Transfer Opportunities page for information on all Madison College transfer options.

  • Graduate Summary
    Graduate Report Summary Overview

    Number of Program Graduates141722
    Number of Surveys Sent141622
    Number of Surveys Returned924
    Percent of Surveys Returned64.3%12.5%18.2%
    Available for Employment814
    Percent Available for Employment88.9%100.0%100.0%
    Not in Labor Market110
    Percent Not in Labor Market11.1%100.0%0.0%
    Available for Employment

    Graduates Employed804
    Percent of Graduates Employed100.0%0.0%100.0%
    Employed in Related Occupation502
    Percent Employed in Related Occupation62.5%50.0%
    Employed in Unrelated Occupation301
    Percent Employed in Unrelated Occupation37.5%25.0%
    Employed - No Response001
    Percent Employed - No Response0.0%25.0%
    Seeking Employment010
    Percent Seeking Employment0.0%100.0%0.0%
    Reaction To Training at Madison College

    Student satisfaction Mean (Out of 4)3.623.5
    Number of Satisfaction Responses914
    Very Satisfied (4)502
    Percent Very Satisfied55.6%0.0%50.0%
    Satisfied (3)402
    Percent Satisfied44.4%0.0%50.0%
    Unsatisfied (2)010
    Percent Unsatisfied0.0%100.0%0.0%
    Very Unsatisfed (1)000
    Percent Very Unsatisfied0.0%0.0%0.0%
    Primary Reason for Attending Madison College

    Number of Primary Reason Responses924
    Preparation for Getting a Job301
    Percent Preparation for Getting a Job33.3%0.0%25.0%
    Career Change010
    Percent Career Change0.0%50.0%0.0%
    Improvement of Existing Skills402
    Percent Improvement of Existing Skills44.4%0.0%50.0%
    Preparation for Further Education011
    Percent Preparation for Further Education0.0%50.0%25.0%
    Personal Interest100
    Percent Personal Interest11.1%0.0%0.0%
    Percent Other11.1%0.0%0.0%
    When Employment was Obtained

    Number of When Employment Obtained Responses703
    Before Enrollment300
    Percent Before Enrollment42.9%0.0%
    While Attending the College203
    Percent While Attending the College28.6%100.0%
    After Training at the College200
    Percent After Training at the College28.6%0.0%
    Location of Employment (related and unrelated)

    Number of Employment Location Responses804
    In College District704
    Percent In College District87.5%100.0%
    In Wisconsin, Not in District000
    Percent of In Wisconsin0.0%0.0%
    Outside of Wisconsin100
    Percent Outside Wisconsin12.5%0.0%
    Employer Location Unknown000
    Percent Location Unknown0.0%0.0%
    Salary Trend
    Salary Trend201820192020
    Full Time Employment (Related Job)Full Time Salary Count4
    Average Monthly Wage$3,958
    Average Hourly Wage$23.01
    Average Work Hours per Week40.0
    Part Time Employment (Related Job)Part Time Salary Count
    Average Hourly Wage
    Average Work Hours per Week