School of Business and Applied Arts

Truax D3631
1701 Wright Street
Madison WI 53704

CALL: (608) 246-6003 ext. 8
FAX: (608) 243-4754

Digital Marketing

One Year Technical Diploma

Program number: 311045


The Digital Marketing one-year technical diploma program at Madison College focuses on mobile applications, social media and e-commerce marketing. This program is designed for people who desire to incorporate cutting-edge marketing techniques into an organization’s new and existing marketing activities.

You will learn social media and mobile marketing principles, as well as the leadership ethics you need to consider when influencing people. Public relations fundamentals, including press releases, press kits, and reputation and crisis communication, are also explored.

Program Details

Students in the Digital Marketing program can attend full or part time.

Digital Marketing classes may be offered at these Madison College campuses:

  • Madison - Truax

Explore financial aid eligibility for this program.

All courses for this program are offered online and in person.

IBTV: Madison Noteworthy — Madison College Digital Marketing Programs


To Apply

View the admission requirements for application deadlines, materials and requirements.

In-person Program         Online Program 

  • Review the admission checklist to learn how to apply to a program or certificate at Madison College.
  • Attend an Academic Information Session to get started in the admission process.
  • Visit MATC to learn more about the Madison College experience including campus tours and program open houses.

After Acceptance

Once you are admitted into your program, review the Start of Semester Checklist to prepare for your first day of classes at MATC. 


Contact the Enrollment Center at or (608) 246-6210.


The courses listed below outline the requirements for completion for students officially admitted in the 2017-2018 academic year. Requirements for completion may vary depending on the semester in which a student is admitted or may be completed by other equivalent courses. Current/continuing students should consult their Academic Requirements report available through their student account for specific requirements and equivalent courses.

First Semester

Second Semester