Center for Entrepreneurship

The mission of the Madison College Center for Entrepreneurship is to strengthen communities through education, innovation and collaboration. We strive to plant the seeds of entrepreneurial thinking and to foster a culture of entrepreneurial action across all of Madison College.  Our goals are to:

  • Assist in the creation of new businesses within our district.
  • Assist in the retention of businesses within our district.
  • Provide tools for startups to launch and for early stage businesses to improve planning and to achieve growth.
  • Focus on providing resources to underserved populations within our district such as women and minority entrepreneurs.

Our Center seeks to leverage the talents of our distinguished faculty, and our world class campus infrastructure to add value to our regional entrepreneurship ecosystem while collaborating with existing organizations and promoting what others do best.

Business Planning

The Madison College Business Planning Series is designed to provide hands on information and planning tools for both novice and experienced entrepreneurs alike. This ongoing series will take participants from the exploratory stage of learning what entrepreneurship is, through the fundamental elements of putting together a business plan. Registered Madison College students are eligible to enter the Madison College Challenge business plan competition and compete for cash and in kind prizes, including a $5,000 grand prize.       

The Business Planning Series is free to Madison College students and to the general publicEntrepreneurs from communities surrounding Madison, Wisconsin are encouraged to attend. All events are 6-8 p.m. To register email

Dreaming of Becoming an Entrepreneur?

February 1, 2017 | Truax Campus, Room B3243 | Presented by Jill Huizenga

Do you have ideas and aspirations, but aren't sure where to go or how to proceed? This informational and engaging workshop may spark your passion into a reality. Topics include the state of entrepreneurship (business ownership), the entrepreneurial mindset, characteristics of a successful entrepreneur, idea generation, and resources for your entrepreneurial journey. 


Business Model Canvas

February 15, 2017 | Truax Campus, Room B3243 | Presented by Jill Huizenga

Describe, design, invent, pivot, and discuss your business idea. The Business Model Canvas helps to tell the story of how you create, deliver, and capture value (for your organization). Join in on visualizing your plan through the Business Model Canvas as well as listening to some expert advice from guest speaker(s) and see what barriers and opportunities they found through their own business start up.


Protecting your Intellectual Property

March 1, 2017 | Truax Campus, Room B3243 | Presented by Bryan Woodhouse

Protecting intellectual property is essential to the success of any business. This workshop will cover the topics of patenting and licensing, and the resources available through WiSys Technology Foundation in transforming ideas into products.


Marketing and Social Media for Startups

March 8, 2017 | Truax Campus, Room B3243 | Presented by Steve Noll

Social Media is a critical part of a Small Business Marketing plan. Learn how to integrate tools like Facebook into establishing and growing an online presence for your business. Getting new likes/fans, content creation, paid vs free advertising and using Social Media PR will be covered (and more) to help make sure your business can launch with customers on day one.


Business Organizations, Tax, and Legal Status

March 22, 2017 | Truax Campus, Room B3243 | Presented by Jodi Cooper and Kim Varsho

There are a number of factors to keep in mind before starting your own business. Of all the choices you make when starting a business, one of the most important is the type of legal structure you select for your company. This workshop is an introduction to the basic forms of business enterprises. Sole proprietorships, partnerships, corporations, and LLCs will be examined and compared. Specific topics include forms of business organizations, structures of an enterprise, liability, and tax implications.


Financials for Startups

April 5, 2017 | Truax Campus, Room B3243 | Presented by Dan O'Brien

This workshop provides an introduction to the key financial reports used in all businesses. Topics covered will include balance sheets, income statements, and a cash flow statements. Following this session participants will have an understanding of common performance metrics related to the practice of entrepreneurial finance.


Chef Series

The Madison College Chef Series focuses on the entrepreneurial journey that each of our guest chefs has embarked on and the challenges they faced and overcame along the way. The evening will also cover methods of preparation they use, a cooking demonstration, and serving of appetizers prepared by the chefs.

Each presentation will be hosted in our new Culinary Arts program demonstration kitchen, located at the Truax campus in Madison, Wisconsin. The Chef Series is free to Madison College students and $25 for non-students. All events are 6-8 p.m. Limited seats available, RSVP below. 

Cookies & Cream with Mindy Segal  

January 31, 2017 | Truax Campus, Room B1285 | Presented by pastry chef Mindy Segal 

Mindy Segal opened HotChocolate Restaurant in 2005 after years of dedication to her craft and working in some of Chicago’s finest restaurants including, Ambria, Charlie Trotter’s, MarchĂ© and MK. In 2012, Mindy was awarded the prestigious James Beard Foundation Award for “Outstanding Pastry Chef” after receiving 5 nominations in previous years. Her best selling cookbook “Cookie Love” was released in the Spring of 2015. In 2016, Mindy partnered with Cresco Labs, Illinois’ largest cannabis cultivator. She is now giving back to those suffering from chronic conditions by reinventing the cannabis-infused sweets industry with her new product line. For more information please visit www.mindysedibles.comChef Segal has appeared on The Today Show, The Martha Stewart Show, The Food Network and in Food & Wine, Bon AppĂ©tit, and The New York Times. 


Four Seasons Four Restaurants

February 22, 2017 | Truax Campus, Room B1285 | Presented by chef Tory Miller


The Heritage Farms Story 

March 23, 2017 | Truax Campus, Room B1285 | Presented by chef Dan Fox


The Making of Pig in a Fur Coat

April 19, 2017 | Truax Campus, Room B1285 | Presented by chef Dan Bonanno


Sardine, Marigold, Gates and Brovi

May 10, 2017 | Truax Campus, Room B1285 | Presented by chefs Phillip Hurley and chef John Gadau


Legal Education

The Madison College Paralegal program, along with community partners, presents a series of hands-on professional development opportunities. These legal education programs focus on technology use in the law office. Each session is designed to help make life easier by leveraging technology in easy, meaningful ways.  

View current offerings


Madison College Challenge

The Madison College Challenge is a three phase business plan competition for registered Madison College students. Finalists who make it to the third and final phase have a chance to win upwards of a $5,000 cash prize. This can be awarded to an aspiring entrepreneur (or team of entrepreneurs) designated for startup funding within the Madison College district.  

Madison College Libraries

  • Resources on Entrepreneurship

  • Creator Studio The Madison College Libraries Creator Studio is a place that encourages innovative thinking and creative exploration for group and individual learners. It is designed to build community and self-discovery by providing tools that offer hands-on experiences and learning

WiSys Technology Foundation

Madison College has a formal technology transfer agreement with the WiSys Technology Foundation.  If you are a Madison College student, faculty, or staff with an idea or product in development WiSys may be able to help you protect your intellectual property and/or commercialize your product.  WiSys works with innovators with discoveries from all disciplines as well as stage of development.

For more information on how to access WiSys resources contact