Center for Entrepreneurship

We are here for you. Here is how you can access help from us during the fall 2020 semester:


Our staff is available via email and video conferencing for questions and initial consultations. Our team will also available to meet in person by appointment if necessary and/or warranted following initial virtual consultations. Please email us to set up an appointment.


We guarantee kindness and safety in mind as we navigate the new normal. Learn more about our health and safety plans for the fall semester.


The mission of the Madison College Center for Entrepreneurship is to strengthen communities through education, innovation and collaboration. We strive to plant the seeds of entrepreneurial thinking and to foster a culture of entrepreneurial action across all of Madison College. Our goals are to:

  • Assist in the creation of new businesses within our district.
  • Assist in the retention of businesses within our district.
  • Provide tools for startups to launch and for early stage businesses to improve planning and to achieve growth.
  • Focus on providing resources to underserved populations within our district such as women and minority entrepreneurs.

Our Center seeks to leverage the talents of our distinguished faculty and our world class campus infrastructure to add value to our regional entrepreneurship ecosystem while collaborating with existing organizations and promoting what others do best.  

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The Center for Entrepreneurship provides a variety of workshops and events designed to provide hands-on information and planning tools for both novice and experienced entrepreneurs. This ongoing series covers topics from the exploratory stage of learning what entrepreneurship is, through the fundamental elements of putting together a business plan. 

Entrepreneurs from communities surrounding Madison, Wisconsin are encouraged to attend. 

Madison College Challenge Info Session

Presenter: Scott Kohl

Wednesday, October 21               Tuesday, November 10  
10:30 -11:30 a.m.            or          7:15 - 8:15 p.m. 
Webinar Format                            Webinar Format 


Join Entrepreneur in Resident, Scott Kohl, to learn more about how you can take part in the Madison College Challenge. One of our many goals is to draw Madison College entrepreneurs who are at all stages of their journey to share their business idea, take part in the Madison College Challenge and possibly WIN FREE MONEY! We encourage businesses opportunities from sectors such as traditional Main Street, to Digital Technology, Design and Manufacturing, Culinary, Agriculture and Social Good. 

Register for 10/21  Register for 11/10

Boss Up: The Courage and Confidence to Start (or Start Over) 

Presenter: Laura Gmeinder 

Wednesday, November 18 
5:30 -7 p.m. 
Webinar Format 

Join entrepreneur, certified business coach and motivational speaker Laura Gmeinder for this high energy presentation. Learn how experiencing a soul crushing quarter life crisis was the wakeup call she desperately needed to find herself and push past her fears to become an award-winning entrepreneur and movement maker who attracts ideal clients and opportunities on a global scale. Laura will share insider tips and proven techniques so you too can harness your courage to step up and show up in your business (or career). Less doubt. More action.  

Highlights include:

  • Tips for discovering meaning and motivation wherever you are in your journey
  • How a changing economy is the ultimate opportunity for women in business
  • The 5 things no one will tell you about starting and running a business
  • How to build your confidence and 3 ways to move past Imposter Syndrome
  • What are your skills to pay the bills? You are your competitive advantage 
  • What's possible? A call to action. 


Resident Entrepreneurs

Meet with the experienced and knowledgeable Entrepreneurs in Residence (EIRs) and learn about our workshops and events that will prepare you for success as an entrepreneur in a rapidly evolving business world, or schedule a one-on-one consultation to talk about your business idea.

Office hours: Walk-ins available, however appointments are encouraged. Please email us at or contact on of the EIR's directly to set up an appointment

2019-20 EIR's

Genia Stevens


Genia Stevens is the owner of Belwah Media, an integrated marketing communications agency and founder of Belwah Strategy, a strategic planning agency. Genia’s also a design thinking practitioner who helps organizations develop strategies that focus on success through collaborative problem-solving. Her agency Belwah Media has been awarded the LGBT Business of the Year Award and is also part of the Forbes Agency Council, an invite-only organization for successful and diverse executives in marketing, PR, media, and advertising. Genia’s areas of expertise are strategic planning, marketing strategy development, social media marketing, marketing analytics, business plan development, and community outreach and engagement.

Genia is a Forbes columnist and you’ll also find her writing on, Social Media Today, and Business 2 Community. Currently, Genia is serving as a board member of Collaboration for Good and the Foundation for Madison Public Schools. She volunteers 10 hours each month coaching and training nonprofits and social enterprises on marketing, volunteer recruitment and retention, and improving their fundraising strategies. She’s also currently volunteering as a coach for the Social Good Accelerator, a collaborative initiative with the purpose of building ways and means for individuals and organizations that intentionally operate to address inequalities and expand prosperity.

Genia received her Bachelor’s degree from Beloit College (Beloit, WI) and her MBA from Cardinal Stritch University (Milwaukee, WI).

Please contact Genia at or Click here to schedule an appointment with Genia.

Scott Kohl

Scott Kohl

Scott Kohl is a serial entrepreneur, public speaker and product designer who has 20+ years’ experience advising fellow startups and consulting with F500 enterprises on innovation, engagement, business model creation, and organizational development. He believes in the power of failure, discomfort and small data as means to develop trust, empathy, relationships and innovative cultures.

Scott is a UW Alumni with MBA from UW Madison and bachelors in Economics. He’s certified in project management and has trained in lean startup from Intuit Alumni of the 100 startups in 100 days initiative. Recently his company, ThirdSpace, was a finalist for the most innovative company in Madison.

When he’s “not riding the white lightning” of startup life, he enjoys landscaping, outdoor hikes, building legos and playing Minecraft with his 5-year-old son.

Please contact Scott at


Brian Lee 

Brian Lee

Brian Lee, APR, is the president of Revelation PR, Advertising & Social Media, an integrated communications agency he founded in January 2011.

In addition to serving as an entrepreneur-in-resident at Madison College, Brian is a part-time lecturer on social media in the School of Continuing Education. He also is an instructor in the Wisconsin Alumni Research Foundation’s UpStart program for female and minority entrepreneurs.

Brian earned his Accreditation in Public Relations (APR) in 2011 and a certificate in reputation management in 2017. In 2015, he was selected for the State of Wisconsin’s Business Intelligence Team (a part of the National Center for Economic Gardening) as a digital marketing specialist who works with second-stage companies throughout the state.

A serial entrepreneur, Brian is the editor-in-chief of Madison Startups, an online publication that covers startup news in town. He also runs, a restaurant and bar guide that is searchable by amenities, as well as Revelation Events, a corporate events planning business.

Brian graduated from UW-Madison with a degree in journalism and major in strategic communications.

Office hours for Brian are: 9-11 a.m. on the second Tuesday of the month at Traux and 9-11 a.m. on the fourth Tuesday of the month at West campus. Please contact Brian directly to schedule one-on-one meetings outside of these hours.

Please contact Brian at

Jeff Noble

Jeff Noble

Jeffrey Noble is a full-time faculty member in the Small Business Entrepreneurship program at Madison College, with expertise in small business marketing, day-to-day business operations, and customer service. Prior to teaching, his primary career was in insurance and financial services. Jeff was a district sales manager before starting his own small business (insurance/financial services agency) in 1994 and has been fully licensed as an insurance and real estate broker, and was previously registered with the Securities and Exchange Commission to market investment products. In 2008, Jeff became a co-author for a Business Math textbook published by Pearson Education.As a life-long resident of Columbia County, Jeff has been very active in the community as a member of groups such as Optimist International, and is currently a committee member for the Innovation Champions Group serving Sauk/Columbia/Marquette Counties, and is a member of the Poynette School Board. When not working with students, he thoroughly enjoys being outdoors, and does some hobby farming on his rural property near Poynette. 

Jeff received his Bachelor's degree in Business Administration from Graceland College (Lamoni, IA) and his MBA in Marketing from the University of Wisconsin-Madison.  

Office hours for Jeff are: Every Tuesday at the Portage campus from 10-12 p.m. and Reedsburg campus from 1-3 p.m.  

Please contact Jeffrey at


Madison College Libraries

  • Resources on Entrepreneurship

  • Creator Studio The Madison College Libraries Creator Studio is a place that encourages innovative thinking and creative exploration for group and individual learners. It is designed to build community and self-discovery by providing tools that offer hands-on experiences and learning.

WiSys Technology Foundation

Madison College has a formal technology transfer agreement with the WiSys Technology Foundation. If you are a Madison College student, faculty or staff with an idea or product in development WiSys may be able to help you protect your intellectual property and/or commercialize your product. WiSys works with innovators with discoveries from all disciplines and stages of development.

For more information on how to access WiSys resources contact

American Family Dream Bank

The American Family Dream bank offers valuable talks and events for entrepreneurs.  View their current offerings.


#Faces of Founders: A discussion of entrepreneurship, race, place and gender. 

American Bar Association

ABA guide to starting a new business. This resources explains the fundamentals of funding a small business, typical laws and regulations that impact small businesses and issues that are unique to home-based businesses.



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