Center for Entrepreneurship

The mission of the Madison College Center for Entrepreneurship is to strengthen communities through education, innovation and collaboration. We strive to plant the seeds of entrepreneurial thinking and to foster a culture of entrepreneurial action across all of Madison College. Our goals are to:Entrepreneurship Center Madison College

  • Assist in the creation of new businesses within our district.
  • Assist in the retention of businesses within our district.
  • Provide tools for startups to launch and for early stage businesses to improve planning and to achieve growth.
  • Focus on providing resources to under served populations within our district such as women and minority entrepreneurs.

Our Center seeks to leverage the talents of our distinguished faculty, and our world class campus infrastructure to add value to our regional entrepreneurship ecosystem while collaborating with existing organizations and promoting what others do best.  

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Business Planning

Matc Business Planning Series

The Madison College Business Planning workshop series is designed to provide hands-on information and planning tools for both novice and experienced entrepreneurs. This ongoing series will take participants from the exploratory stage of learning what entrepreneurship is, through the fundamental elements of putting together a business plan. Registered Madison College students are eligible to enter the Madison College Challenge business plan competition and compete for cash and in kind prizes, including a $5,000 grand prize.  

The Business Planning Series is free to Madison College students and to the general public unless otherwise notedEntrepreneurs from communities surrounding Madison, Wisconsin are encouraged to attend. 

All events are 6 - 8 p.m. unless otherwise noted. Attendees can park in any marked stall in the student parking lot.  View our campus map.

2018 Spring Schedule

Preparing for the Madison College Challenge | Jill Huizenga

6-8:30 p.m., January 25 or February 19, 2018

Come to this workshop to receive information for completing the feasibility analysis and business plan template for the Madison College Challenge.  We will review deadlines, talk about helpful tips and share best practices. If you want to participate in the Challenge, but have some questions or want to know more detail, this is a perfect workshop for you. 


Social Entrepreneurship 101 with Roxie Hentz

Tuesday, January 30, 2018

Do you have an interest in opening a for-profit or non-profit organization aimed at addressing a social, cultural and/or environmental issue you care about? This highly interactive workshop will introduce you to the expanding and evolving field of social entrepreneurship. Explore the meaning of social entrepreneurship, examine businesses that are doing well and making a difference at the same time, and brainstorm potential social enterprise ideas of your own.


Creating and Launching a Facebook Ad Campaign with Steve Noll

Wednesday, February 07, 2018

Are you ready to invite customers to your business? This hands-on class will walk you through setting up or improving your Facebook page, creating an ad (including choosing targets demos), writing effective ad copy, choosing appropriate images and how best to maximize your budget (including some best-of tricks). This class will be held in a computer lab. A Facebook account is required. 


Fueling the Food Cart Startup with Kay-Tee Olds, The Mobile Contessa

Thursday, February 15, 2018

The mobile-food concept is more appealing than ever with a new generation of food lovers seeking convenient and inexpensive street-fare. This workshop dives deep into the entrepreneurship of food carts. It follows the format of a startup business plan that’s specifically designed for food trucks, and provides rich details, tested tips and veteran insights to help business beginners successfully start their own mobile food business. After attending the workshop, participants will be able to:

  • Recognize current industry competitive landscape
  • Identify important regulations
  • Seek resources to secure funding
  • Understand the pros and cons of different kitchen operations
  • Apply branding practicalities
  • Establish criteria for event or location evaluation
  • Minimize risk at larger capacity events

All attendees will be provided a pre-event checklist and list of resources.


Resources for Women Entrepreneurs with Kay-Tee Olds, The Mobile Contessa

Wednesday, March 21, 2018

The number of female-led startups almost doubled since 2009. When women are supported by resources and a startup ecosystem, their businesses can thrive. This workshop provides insight and tools to help women locate effective resources so they are empowered to grow as founders and entrepreneurs. After attending the workshop, participants will be able to:

  • Identify necessary skills that make up an effective advisory board
  • Leverage a diverse network to secure funding
  • Efficiently outsource to increase production
  • Locate free or inexpensive resources for additional support


Chef Series

Chefs Phillip Hurley John GadauThe Madison College Chef Series focuses on the entrepreneurial journey that each of our guest chefs has embarked on and the challenges they faced and overcame along the way. The evening will also cover methods of preparation they use, a cooking demonstration, and serving of appetizers prepared by the chefs.

Each presentation will be hosted in our new Culinary Arts program demonstration kitchen, located at the Truax campus in Madison, Wisconsin. The Chef Series is free to Madison College students and $25 for non-students. 

Watch this one minute video to learn what the chef series is all about. 

Spring 2018 Chef series 

Chocolates 101 with Barbara Evans

February 6, 2018 

Babara Evans headshot with cakeSince 1981, Barbara Evans has owned and operated the Wedding Cake Connection located in Peoria, Illinois, offering custom designed wedding cakes. Barbara is the owner and designer of the Stable Mabel Cake Support System including the new disposable kit.

In 2008, Barbara earned the title of Certified Master Sugar Artist from the International Cake Exploration Societe and has served as a certification adjudicator. She is also a past show director and board member for ICES. In 2013, she was awarded the ICES Wilbur Brand Service Award.

A sugar art instructor, Barbara offers a variety of classes including: buttercream, fondant, gumpaste flowers, stenciling, chocolate, gingerbread, string work and run sugar. In 2017, she joined the faculty of French Pastry School in Chicago. Barbara has five online video classes with Sugar Ed Productions.

Barbara’s work has been shown in several publications including: Cake Craft & Design, American Cake Decorating, British Sugarcraft, Chicago Brides, ICES & Florist Review. She has also been successful in the competition world, placing in several shows including: OSSAS, National Gingerbread Competition & TLC’s Ultimate Cake Off.

This exciting talk and demonstrations will focus on the basics of chocolate and will feature chocolate desserts for attendees. All guests will sample 10 different types of chocolates over the course of this exciting evening!


Shanna Pacifico

February 28, 2018

Shanna Pacifico HeadshotShanna Pacifico is the regional executive chef for The Graduate Hotels as well as the food and beverage director for The Graduate Madison Camp Trippalindee and Portage Pi Cafe.

Shanna was raised in Brazilian-American household and her palate is influenced by her cultural roots. After studying at New York’s French Culinary Institute in 2000, she began her culinary career in New York City as a line cook at Peter Hoffman’s SoHo restaurant Savoy, where she was imbued with a passion for local and sustainable ingredients. Chef Shanna continued her culinary career for the next 16 years in New York City and became a chef at the age of 27.

In 2012, Chef Shanna was awarded two stars from the New York Times for Back Forty West. When not working in a restaurant Shanna can often be heard on Heritage Radio Network, she is a member of Chefs Collaborative, and is always visiting local farms. Shanna’s butchering program was featured on Food Curated by Liza de Guia.

In the winter of 2016, Shanna and her partner relocated to Madison, Wisconsin. She hopes to keep honing her culinary skills in the Midwest.   




Legal Education Events

The Madison College Paralegal program, along with community partners, presents a series of hands-on professional development opportunities. These legal education programs focus on technology use in the law office. Each session is designed to help make life easier by leveraging technology in easy, meaningful ways.  

View current offerings


Madison College Challenge

The Madison College Challenge is a three-phase business plan competition for registered Madison College students. Finalists who make it to the third and final phase have a chance to win up to $5,000 cash. This can be awarded to an aspiring entrepreneur (or team of entrepreneurs) designated for startup funding within the Madison College district.  

Madison College Libraries

  • Resources on Entrepreneurship

  • Creator Studio The Madison College Libraries Creator Studio is a place that encourages innovative thinking and creative exploration for group and individual learners. It is designed to build community and self-discovery by providing tools that offer hands-on experiences and learning.

WiSys Technology Foundation

Madison College has a formal technology transfer agreement with the WiSys Technology Foundation. If you are a Madison College student, faculty, or staff with an idea or product in development WiSys may be able to help you protect your intellectual property and/or commercialize your product. WiSys works with innovators with discoveries from all disciplines and stages of development.

For more information on how to access WiSys resources contact

American Family Dream Bank

The American Family Dream bank offers valuable talks and events for entrepreneurs.  View their current offerings.