Matc Business Planning Series
The Madison College Business Planning workshop series is designed to provide hands-on information and planning tools for both novice and experienced entrepreneurs. This ongoing series will take participants from the exploratory stage of learning what entrepreneurship is, through the fundamental elements of putting together a business plan. Registered Madison College students are eligible to enter the Madison College Challenge business plan competition and compete for cash and in kind prizes, including a $5,000 grand prize.
The Business Planning Series is free to Madison College students and to the general public unless otherwise noted. Entrepreneurs from communities surrounding Madison, Wisconsin are encouraged to attend.
All events are 6 - 8 p.m. unless otherwise noted. Attendees can park in any marked stall in the student parking lot. View our campus map.
2018 Spring Schedule
Preparing for the Madison College Challenge | Jill Huizenga
6-8:30 p.m., January 25 or February 19, 2018
Come to this workshop to receive information for completing the feasibility analysis and business plan template for the Madison College Challenge. We will review deadlines, talk about helpful tips and share best practices. If you want to participate in the Challenge, but have some questions or want to know more detail, this is a perfect workshop for you.
Social Entrepreneurship 101 with Roxie Hentz
Tuesday, January 30, 2018
Do you have an interest in opening a for-profit or non-profit organization aimed at addressing a social, cultural and/or environmental issue you care about? This highly interactive workshop will introduce you to the expanding and evolving field of social entrepreneurship. Explore the meaning of social entrepreneurship, examine businesses that are doing well and making a difference at the same time, and brainstorm potential social enterprise ideas of your own.
Creating and Launching a Facebook Ad Campaign with Steve Noll
Wednesday, February 07, 2018
Are you ready to invite customers to your business? This hands-on class will walk you through setting up or improving your Facebook page, creating an ad (including choosing targets demos), writing effective ad copy, choosing appropriate images and how best to maximize your budget (including some best-of tricks). This class will be held in a computer lab. A Facebook account is required.
Fueling the Food Cart Startup with Kay-Tee Olds, The Mobile Contessa
Thursday, February 15, 2018
The mobile-food concept is more appealing than ever with a new generation of food lovers seeking convenient and inexpensive street-fare. This workshop dives deep into the entrepreneurship of food carts. It follows the format of a startup business plan that’s specifically designed for food trucks, and provides rich details, tested tips and veteran insights to help business beginners successfully start their own mobile food business. After attending the workshop, participants will be able to:
- Recognize current industry competitive landscape
- Identify important regulations
- Seek resources to secure funding
- Understand the pros and cons of different kitchen operations
- Apply branding practicalities
- Establish criteria for event or location evaluation
- Minimize risk at larger capacity events
All attendees will be provided a pre-event checklist and list of resources.
Resources for Women Entrepreneurs with Kay-Tee Olds, The Mobile Contessa
Wednesday, March 21, 2018
The number of female-led startups almost doubled since 2009. When women are supported by resources and a startup ecosystem, their businesses can thrive. This workshop provides insight and tools to help women locate effective resources so they are empowered to grow as founders and entrepreneurs. After attending the workshop, participants will be able to:
- Identify necessary skills that make up an effective advisory board
- Leverage a diverse network to secure funding
- Efficiently outsource to increase production
- Locate free or inexpensive resources for additional support