The Madison College Business Planning Series is designed to provide hands on information and planning tools for both novice and experienced entrepreneurs alike. This ongoing series will take participants from the exploratory stage of learning what entrepreneurship is, through the fundamental elements of putting together a business plan. Registered Madison College students are eligible to enter the Madison College Challenge business plan competition and compete for cash and in kind prizes, including a $5,000 grand prize.
The Business Planning Series is free to Madison College students and to the general public. Entrepreneurs from communities surrounding Madison, Wisconsin are encouraged to attend. All events are 6-8 p.m. To register email firstname.lastname@example.org.
Dreaming of Becoming an Entrepreneur?
February 1, 2017 | Truax Campus, Room B3243 | Presented by Jill Huizenga
Do you have ideas and aspirations, but aren't sure where to go or how to proceed? This informational and engaging workshop may spark your passion into a reality. Topics include the state of entrepreneurship (business ownership), the entrepreneurial mindset, characteristics of a successful entrepreneur, idea generation, and resources for your entrepreneurial journey.
Business Model Canvas
February 15, 2017 | Truax Campus, Room B3243 | Presented by Jill Huizenga
Describe, design, invent, pivot, and discuss your business idea. The Business Model Canvas helps to tell the story of how you create, deliver, and capture value (for your organization). Join in on visualizing your plan through the Business Model Canvas as well as listening to some expert advice from guest speaker(s) and see what barriers and opportunities they found through their own business start up.
Protecting your Intellectual Property
March 1, 2017 | Truax Campus, Room B3243 | Presented by Bryan Woodhouse
Protecting intellectual property is essential to the success of any business. This workshop will cover the topics of patenting and licensing, and the resources available through WiSys Technology Foundation in transforming ideas into products.
Marketing and Social Media for Startups
March 8, 2017 | Truax Campus, Room B3243 | Presented by Steve Noll
Social Media is a critical part of a Small Business Marketing plan. Learn how to integrate tools like Facebook into establishing and growing an online presence for your business. Getting new likes/fans, content creation, paid vs free advertising and using Social Media PR will be covered (and more) to help make sure your business can launch with customers on day one.
Business Organizations, Tax, and Legal Status
March 22, 2017 | Truax Campus, Room B3243 | Presented by Jodi Cooper and Kim Varsho
There are a number of factors to keep in mind before starting your own business. Of all the choices you make when starting a business, one of the most important is the type of legal structure you select for your company. This workshop is an introduction to the basic forms of business enterprises. Sole proprietorships, partnerships, corporations, and LLCs will be examined and compared. Specific topics include forms of business organizations, structures of an enterprise, liability, and tax implications.
Financials for Startups
April 5, 2017 | Truax Campus, Room B3243 | Presented by Dan O'Brien
This workshop provides an introduction to the key financial reports used in all businesses. Topics covered will include balance sheets, income statements, and a cash flow statements. Following this session participants will have an understanding of common performance metrics related to the practice of entrepreneurial finance.