This course is intended to instill a basic understanding of servers and hosting, file structures, page fetching, HTML, style sheets, web graphic design and content management. This is the first recommended course in the non-credit Basic Web Design Certificate. If you intend to pursue web design, it will lay a strong foundation for further study.
This course is an introduction to Hypertext Markup Language (HTML5) and Cascading Style Sheets (CSS3), the languages giving structure and style to every website. Students will learn how to write HTML elements and CSS rule-sets, how to use them to build and style web pages, and where to find web-based resources for further learning. Topics include page building blocks, text elements, links, images, color, tables, forms, semantic layout, responsive design and accessibility. Students will build their skills continuously and cumulatively in the course, culminating with a final project of a 4-page basic website.
Today’s web designers must be able to work with responsive HTML/CSS frameworks, and Bootstrap is the premier framework at the core of most WordPress themes. This course will prepare you to pursue w3schools.com Bootstrap certification. The certification test, however, is not part of the course or course fee.
Photoshop is the tool of choice for advanced photograph manipulation and digital image preparation. In this course, you will learn how to adjust color, add and use layers, apply ﬁlters for different effects, dodge and burn, create gradients and cut out sections of a picture. You also will practice cropping, sizing, correcting color and contrast, and removing red eye while recognizing the importance of pixel-based images, their qualities and limitations. Photos will be prepared for print and email/on-screen use.
Do you want to learn how to design a simple website? This course covers such topics as basic HTML coding; selecting a page layout; saving pages; inserting text, links and pictures; choosing text font, color and size; changing headings; and previewing pages.
WordPress.com provides free blogs and websites, while WordPress.org provides software to self-host blogs and websites. This course will explore the features and benefits of both platforms. You will learn how to create engaging written and visual content on WordPress.com, as well as manage blogs with tools offered by the WordPress content management system. With WordPress.org, you will apply advanced procedures for self-hosted blogging — including buying a domain, obtaining a web host and installing WordPress.org software. You also will investigate the benefits of self-hosting by customizing sites through the use of plug-ins, themes and custom site editing.
Students will explore more customization options for their self-hosted WordPress site to enhance appearance and increase traffic. Topics will include Child themes, basic CSS and PhP to modify themes, additional page templates, featured images, managing multiple contributors, making backups, maintaining both a blog and fixed content, as well as additional content such as custom fields, video, image galleries, and calendars. The class will also discuss analytics and search optimization.
Whether you’re building a website for your employer or your own small business, this course will teach you how to develop one effectively. Key skills covered include site planning, file structure, navigation, look and feel, and interpreting client or company needs.
Use this powerful (and free!) digital analytics tool to learn about your customers and other website visitors. Topics covered include tracking multiple websites, exploring who your visitors are and how they find and leave your site, and identifying the most-visited pages.
If you have no prior computer programming experience, this course is for you. Topics covered include variables, data types, arithmetic operations and precedence, string operations, logical operations, loops, comments, operator input and more.You will also learn how to install JDK on Windows and design simple programs. Intermediate-level computer skills needed, but no prior programming experience required.
Develop a plan for your website and learn to create it without any coding. Start with the creation of a website strategy then learn the differences between the major website platforms like Squarespace, Weebly, or WordPress so you can choose the best one for your business. Get hands-on practice creating your website with instructor guidance.
Effective use of search engine optimization can increase website traffic and online sales. In this course, you will learn how to measure your progress and success while planning a long-term SEO strategy. Topics include understanding search engine indexing, improving keywords and code structures for indexing, identifying differences between sponsored links and organic linking, and working with multiple inbound link (such as blogs, partnerships and reciprocal links). You’ll also learn how to compare the cost-per-lead of SEO with other direct-marketing approaches.